Argento Interni · 2020
Nostalgia Negozio Di Profumeria
- A' Design Award d'Argento 2020 in Interni
- CLIENT: Gold Apple
- Estimated Number of Design Views: 35,286
- Verification code 9F056FF2B3 · Verify this award
Colors
About Nostalgia Negozio Di Profumeria
I paesaggi industriali degli anni '60 e '70 hanno ispirato questo progetto. Le strutture metalliche in acciaio laminato a caldo creano un'intonazione realistica di anti-utopia. Un foglio profilato arrugginito di vecchie recinzioni crea un'atmosfera di completa libertà di espressione. Comunicazioni tecniche aperte, intonaco squallido e piani di lavoro in granito si aggiungono all'eleganza industriale degli interni degli anni Sessanta.
About the A' Design Award d'Argento
Nostalgia Negozio Di Profumeria ha vinto l'A' Design Award d'Argento, un riconoscimento enormemente prestigioso conferito a design di fascia alta, splendidi e impressionanti. I vincitori d'Argento sono opere tremendamente brillanti ed estremamente creative che illustrano l'eccezionale competenza, il talento e l'acume dei loro designer. Ci si aspetta che Nostalgia Negozio Di Profumeria sia un'opera meravigliosa, una vetrina di eccellenza, notevolmente professionale e profondamente innovativa. Questo design vincitore dell'A' Design Award d'Argento è un'invenzione molto notevole e ammirata che giova ai confini dell'arte, della scienza, del design e della tecnologia e li fa avanzare. Nostalgia Negozio Di Profumeria è una creazione molto invidiata che evoca desideri, porta sentimenti positivi e accende meraviglia e stupore.
Press Kit
- Unique Properties
- The hybrid design of the store embodies the image of the trading space of the post-consumerism era and disappointment in the myths of glamor. A rusty profiled sheet of old fences creates an atmosphere of complete freedom of expression. The metal structures of the equipment made of hot-rolled steel of different sections create a realistic intonation of anti-utopia. Granite countertops and shabby plaster add to the interior industrial chic of the sixties.
- Dimensions & Packaging
- The total area is 1630 sq.m.
- Tags
- interior design, retail space, metal, stone, industrial, sixties
- Production Technology
- Main construction materials: hot-rolled steel, tinted stainless steel, profiled sheet, granite, oak
- Design Challenge
- The creative challenge of the project was to recreate the industrial atmosphere of the 60-70s of the 20th century. As a solution, various types of manual processing of steel were used in the manufacture of equipment. The special warmth of the space is added by old window frames, sawn and laid vertically on the wall. Together with the old profiled sheet, they allow the viewer to experience historical authenticity.
- Research
- Among the modern metropolis, the design of the store resolves the contradiction between the individuality of particular person and the leveling difference of the city's strength, between the individual human I and the monolithic urbanistic WE. Therefore, the Gold Apple inverts the external and internal, interchanges the city and man, introducing an urban spirit into the interior space.
- Inspiration
- Nostalgia for the 60-70s of the 20th century is new, it is nostalgia for believing in a bright future. Old industrial landscapes are perceived as artefacts of the era carried away by a new digital reality. Abandoned metallurgical workshop became an inspiring idea of this project.
- Project Duration
- The store is located in the center of Moscow. The project was completed in 2018.
- Operation Flow
- The industrial environment of the store creates an atmosphere of democracy, freedom of expression and accessibility. This was the ideological basis of this project. The store is a place of attraction and communication for more than 2000 people daily. Presentations of new products in the field of perfumery and cosmetics, master classes of famous makeup artists are held here. Make-up artists and cosmetologists share their professional skills, train, put on makeup and just talk with customers.
- Image Credits
- All images: photographer Mick Pomortsev, 2019.
