Bronzo Packaging · 2020
Hanwu Liquan 1974 Packaging per Liquore
- A' Design Award di Bronzo 2020 in Packaging
- CLIENT: Gansu Jiuquan Hanwu Liquor Co., Ltd
- Estimated Number of Design Views: 18,821
- Verification code 355EB855EF · Verify this award
Colors
About Hanwu Liquan 1974 Packaging per Liquore
Hanwu Liquan 1974 è un progetto di packaging per una serie di liquori cinesi. La bottiglia è realizzata in vetro trasparente satinato con dettagli in oro cotto, mentre il tappo e l'etichetta sono in metallo. Il colore blu della bottiglia si ispira alla giada della dinastia Han. Due draghi, basati sui motivi decorativi con draghi della dinastia Han, costituiscono l'elemento visivo principale. La forma e la struttura seguono uno stile moderno e minimalista. La confezione misura 88 mm di lunghezza, 88 mm di larghezza e 227,5 mm di altezza. Il progetto presenta la cultura tradizionale cinese in una forma contemporanea.
About the A' Design Award di Bronzo
Hanwu Liquan 1974 Packaging per Liquore ha vinto l'A' Design Award di Bronzo, un riconoscimento altamente prestigioso conferito a design eccezionali che si distinguono per creatività, ingegno e astuzia. I vincitori di Bronzo sono manufatti ampiamente abili e sorprendentemente creativi che autenticano la vasta esperienza, l'immaginazione e l'intraprendenza dei loro designer. Ci si aspetta che Hanwu Liquan 1974 Packaging per Liquore sia un oggetto molto apprezzato, ammirato e amato, notevolmente professionale e innovativo. Questo design vincitore dell'A' Design Award di Bronzo incorpora le migliori pratiche dell'arte, della scienza, del design e della tecnologia, ed è eccellente per l'attenzione al dettaglio. Hanwu Liquan 1974 Packaging per Liquore soddisfa splendidamente i bisogni, tocca i desideri, affascina i sentimenti e attira la curiosità.
Press Kit
- Unique Properties
- In the era of consumption, an eye-catching design style has become the core of marketing of Chinese liquor companies. Hanwu Baijiu follows the trend of consumption development and applies Chinese traditional culture and fashion aesthetics on the design. Hanwu Liqu 1974 is a brand-new product series for its company.
- Dimensions & Packaging
- The packaging box dimension is 88mm in length, 88mm in width and 227.5 mm in height.
- Tags
- Craft, Bottle design, Hanwu, New Chinese style, Han culture, Jade blue
- Production Technology
- The bottle of the design is a transparent spray frosted glass bottle with roasted gold. The material of the cover of the bottle is metal. The material of the tag on the design is metal.
- Design Challenge
- In the early stage of the project, there are problems in the control of mold removal, cap enforceability, cost control, and visual effect during the production of the bottle. In the final stage of the project, the designers solved the problem mentioned previously, the application of wood pattern on the cap help wood saving. The design achieves many possibilities to develop.
- Research
- The shape and structure of the product inspired by the minimalist modern design. The elements of bottle design are inspired by the traditional Han culture. The designers developed the Chinese traditional element to create a modern style on the design. The design intended to show the idea of traditional culture in the context of today's era.
- Inspiration
- Hanwu Liquan Baijiu inherits the fermented technology of the Han Dynasty. The designer used the blue colour of the Jade from Han Dynasty as the main colour on the design. The main visual element of the design is the application of two dragons inspired by the dragon pattern style of the Han Dynasty. The design wants to express a modern and simple style. The blue glass material reflects the unique texture of the glass of the Han Dynasty. The design transfers the idea and value of the product.
- Project Duration
- The project started in January 2019 and finished in December 2019 in Shenzhen.
- Operation Flow
- The shape and structure of the product inspired by the minimalist modern design. The elements of bottle design are inspired by the traditional Han culture. The designers developed the Chinese traditional element to create a modern style on the design. The design intends to show the idea of traditional culture in the context of today's era.
- Image Credits
- Image #1 Creator Wen Liu, Hanwu Liquan 1974, 2019
Image #1 Creator Jiabao Zou, Hanwu Liquan 1974, 2019
Image #1 Creator Weijie Kang, Hanwu Liquan 1974, 2019
Image #1 3D Modeler Jing Zhou, Hanwu Liquan 1974, 2019
