Bronzo Packaging · 2020
Bestore Handy Gift Confezione regalo per snack
by Tiger Pan
- A' Design Award di Bronzo 2020 in Packaging
- CLIENT: Bestore
- Estimated Number of Design Views: 19,829
- Verification code A2A1BAF0AA · Verify this award
Colors
About Bestore Handy Gift Confezione regalo per snack
Bestore Handy Gift è una serie di confezioni regalo per snack. La serie è nata per ampliare la gamma di un marchio di snack già esistente con prodotti non standard. Ogni scatola è realizzata in cartoncino bianco e dimensionata in base al prodotto contenuto. Una fascia di carta stampata percorre il lato destro di ogni scatola, unendo cinquanta confezioni diverse in un'unica serie e favorendo un'esposizione ordinata su scaffali e banconi. Le illustrazioni sono disposte con un'inclinazione di quarantacinque gradi e incorniciate in oro. Le linee e alcuni elementi selezionati sono realizzati con stampa a caldo in oro.
About the A' Design Award di Bronzo
Bestore Handy Gift Confezione regalo per snack ha vinto l'A' Design Award di Bronzo, un riconoscimento altamente prestigioso conferito a design eccezionali che si distinguono per creatività, ingegno e astuzia. I vincitori di Bronzo sono manufatti ampiamente abili e sorprendentemente creativi che autenticano la vasta esperienza, l'immaginazione e l'intraprendenza dei loro designer. Ci si aspetta che Bestore Handy Gift Confezione regalo per snack sia un oggetto molto apprezzato, ammirato e amato, notevolmente professionale e innovativo. Questo design vincitore dell'A' Design Award di Bronzo incorpora le migliori pratiche dell'arte, della scienza, del design e della tecnologia, ed è eccellente per l'attenzione al dettaglio. Bestore Handy Gift Confezione regalo per snack soddisfa splendidamente i bisogni, tocca i desideri, affascina i sentimenti e attira la curiosità.
Press Kit
- Unique Properties
- Victory can not be achieved by an individual. Bestore is snacks brand of the most types and units, whose standard products mounts to over 1000. Bestore Handy Gifts is a non-standard products series, which is launched to enrich the categories and improve competitiveness.
- Dimensions & Packaging
- White cardboard with different size according to each product's characteristic.
- Tags
- Handy Gift, Snacks Package, Serial Packaging Design, Tigerpan, Bestore
- Production Technology
- We use gold stamping to print the lines and selected elements. Different textures of stamping will enrich the overall presentation of the packages and refine with more detailed feeling. All illustrations are surrounded with golden frames, which is to enhance a sense of order and quality. The layout on the belt is stamped in copper gold, matching with the red gold logo and the pictures of products.
- Design Challenge
- How to arrange various serial products in good order and convey a sense of healthy lifestyle meanwhile? A symbolic graphic element is created to cover the fifty boxes, the belt, which ensures a similar layout and makes largest space for various illustrations.
- Research
- As a leading Chinese brand of leisure food, Bestore is customizing its products to meet the needs of different consumers. Handy gifts are thus launched to market to occupy bigger share. Unlike traditional gifts, Bestore handy gifts are more relaxing and casual instead of formal and solemn. Undoubtedly, a less costly gift will boost more consumption.
- Inspiration
- To attract female consumers, the gift boxes are covered with a special paper belt, covering a message of health and profession and therefore low-calories and no fat-trigger. Meanwhile, the belts on right side of the boxes help to unite different products under the same series, achieving a better display effect over counter. Repeating certain rules will bring order and thus serial unity. The illustrations on the boxes are patterns designed with 45 degree angle.
- Project Duration
- The project lasts 6 month, designed in Shenzhen and produced in Wuhan, Hubei.
- Operation Flow
- The handy gifts was launched to market last year, receiving widely remarks on the packages, praising the fine illustrations, the compact layout, the distinctive belts and the overall packaging effect.The products show up on shelves or counters in good order and eye-catching colors.Consumers are offered with more choices of holiday gifts, instead of a limited range of flowers or wines. Snacks gifts boxes can be both conveying gratitude and reflecting personal aesthetic orientation.
- Image Credits
- Image #1-5: Designer: Tiger Pan, Hongchun Yang, Jay Xiao, Julie Xia,Ling Liu, Yafen Zhong, Xuan Lu, Zhiyi Jiang, Xuedan Xia; Technician: Miaorong Lu; Project Manager: Lei Peng.
