Bronzo Packaging · 2020
Happiness Il Pacchetto Mooncake
by Chao Xu
- A' Design Award di Bronzo 2020 in Packaging
- CLIENT: La Maison Bakery
- Estimated Number of Design Views: 13,142
- Verification code F100235E81 · Verify this award
Colors
About Happiness Il Pacchetto Mooncake
Il pacchetto Happiness mooncake è un set di confezioni regalo, che consistono in cinque scatole con struttura e grafica diversa. Il team di design di Inbetween Creative ha rappresentato un'immagine di come la gente del posto celebra il festival di metà autunno, utilizzando un'illustrazione in stile cinese. L'illustrazione mostra gli edifici locali e le attività di metà autunno, come gareggiare con la barca del drago, battere i tamburi. Questo design della confezione regalo non funge solo da contenitore per alimenti, ma anche da souvenir per promuovere la cultura della città di Shien.
About the A' Design Award di Bronzo
Happiness Il Pacchetto Mooncake ha vinto l'A' Design Award di Bronzo, un riconoscimento altamente prestigioso conferito a design eccezionali che si distinguono per creatività, ingegno e astuzia. I vincitori di Bronzo sono manufatti ampiamente abili e sorprendentemente creativi che autenticano la vasta esperienza, l'immaginazione e l'intraprendenza dei loro designer. Ci si aspetta che Happiness Il Pacchetto Mooncake sia un oggetto molto apprezzato, ammirato e amato, notevolmente professionale e innovativo. Questo design vincitore dell'A' Design Award di Bronzo incorpora le migliori pratiche dell'arte, della scienza, del design e della tecnologia, ed è eccellente per l'attenzione al dettaglio. Happiness Il Pacchetto Mooncake soddisfa splendidamente i bisogni, tocca i desideri, affascina i sentimenti e attira la curiosità.
Press Kit
- Unique Properties
- This is a set of mooncake package design for La Maison Bakery, which consist 5 slightly different box shapes. La Maison Bakery is a famous local bakery in Hubei province, they want to launch a new mooncake gift set which can reflect local characteristics of Hubei, including architecture, culture and mid-autumn festival activities.
- Dimensions & Packaging
- lid and base box: 360mm x 360mm x 55mm
drawer box: 385mm x 250mm x 190mm
double sides open box: 270mm x 380mm x 160mm - Tags
- package design, logo, handrawing, typography
- Production Technology
- Those five package series need to have different structures which means they need to be opened in various ways. Designers need to take all the aspects into consideration in advance. For example, the most expensive one is the orange box, which will open like a book from middle.
- Design Challenge
- The final products consist 5 different packages, with 5 different structure and size, meanwhile should look like a complete set of package series and in a narrative manner.
- Research
- The design team went to Enshi city which is the most significant scenic area in Hubei province, not only the local building but also its rich tourism activities make the place attractive. The illustration somehow demonstrate the feature of Enshi city meanwhile mixed some mid-autumn festival activities into the drawing, such as dragon boat racing, lighten the sky lanterns etc.
- Inspiration
- During Mid-autumn festival, Shien city will turn into a lively place, where people will eat mooncake, beat drums and race dragon boats to celebrate the festival. Designers wanted to depict this flourishing scene on the package. Designer team painted a magnificent picture of mid autumn festival by hand drawing illustration, then been cut into 5 parts for each package. the mooncake package serve as a tool to promote the culture of Shien city by applying Chinese style illustration.
- Project Duration
- This project started in August 2019 in Hangzhou and finished in September 2019 in Hangzhou. Printed all the boxes in Hubei.
- Operation Flow
- After several rounds of discussions with our clients, the designers need to understand how consumers prefer while purchasing mooncake gift pack, if the box is too small, people will consider it not worthwhile as a gift, however if the size is too big, it will not be convenient for them to carry around. It is important to take all the facts into consideration while designing. The design team eventually came up five different packages to fit different need and budgets.
- Patents
- Trademark(2019) La Maison Bakery
- Image Credits
- Collaterals and graphic design items: Chao Xu
Photography: Inlight
