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Spatial Illusion Stand Espositivo by Viktor Bilak
Spatial Illusion Stand Espositivo by Viktor Bilak
Spatial Illusion Stand Espositivo by Viktor Bilak
Spatial Illusion Stand Espositivo by Viktor Bilak
Spatial Illusion Stand Espositivo by Viktor Bilak

Ferro Interni · 2020

Spatial Illusion Stand Espositivo

by Viktor Bilak

  • A' Design Award di Ferro 2020 in Interni
  • CLIENT: Design-Bureau EXPOLEVEL
  • Estimated Number of Design Views: 16,782
  • Verification code D03C0597ED · Verify this award
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About Spatial Illusion Stand Espositivo

Il compito architettonico dello stand espositivo era quello di creare lo spazio visualizzato con elementi per la presentazione del prodotto dell'azienda come carta da parati. Per l'organizzazione dello spazio sono stati utilizzati gli archi asimmetrici con lo spostamento. Due gruppi di archi creano l'illusione di cancelli aperti, aumentando lo spazio interno dello stand.

About the A' Design Award di Ferro

Spatial Illusion Stand Espositivo ha vinto l'A' Design Award di Ferro, un riconoscimento prestigioso conferito a buoni design che soddisfano i requisiti professionali e industriali attesi da creazioni ben progettate. I vincitori di Ferro dimostrano la grande abilità, l'elevata specializzazione, la comprensione esperta e la capacità creativa dei loro creatori. Ci si aspetta che Spatial Illusion Stand Espositivo sia una creazione molto apprezzata, ammirata e amata, pratica e innovativa. Questo design vincitore dell'A' Design Award di Ferro integra le migliori pratiche del settore e ha caratteristiche tecniche competenti legate a know-how e talento. Spatial Illusion Stand Espositivo è rispettato per la sua accuratezza ed è progettato per offrire miglioramenti della qualità della vita che aiutano a rendere il mondo un posto migliore.

Press Kit

Unique Properties
The main architectural task was to create the space of the exhibition stand, which maximally viewed from all sides. This is due to the presentation of the main products of the exhibitor - wallpaper. The basis of the aesthetic concept of the stand was the idea of open gates. The space was organized by arches. If you come to the main entrance of the stand, the group of arches looks flat in perspective. If you go through arches inside the exhibition stand, the group of arches unfolds, three dimensions and rhythm appear.
Dimensions & Packaging
The ehxibition stand is 13000 mm x 10000 mm x 4000 mm.
Tags
spatial illusion, asymmetric arches with the displacement in space, exhibition stand, Slovyanski Wallpaper, linear and reverse perspective
Production Technology
The walls of the stand produced from plywood. The beams made from plywood and painted in white color. The arches made from plywood and decorated by wallpaper and wood panels with logos.
Design Challenge
The hardest part of design activity was to project the asymmetric arches considering linear and reverse perspectives for illusion of depth of the stand.
Research
The main architectural task was to create the viewed space for the exhibition stand. The illusion of space used for this goal. The illusion modeled by creating asymmetric arches with the displacement in space. From one point of spatial view, the group of arches looks flat, from another point they have three dimentions.
Inspiration
The inspiration for this project start from the idea of perception of space in special conditions. The main question was how to see three different figures from one point of spatial view as one shape? For this project in 3D program this object was modeled end this point was finded. It was about one meter from the left corner of the stand, high 1700 mm.
Project Duration
The project started in Septemer 2019 in Moscow, Russia and finished in December 2019 in Moscow, and was exhibited in Trade Fair Heimtextil 2020 in Frankfurt Am Main, Germany.
Operation Flow
This project is the exhibition stand for client Slovyanski Wallpaper. The main task of the stand during the Trade Fair to present the product of the company. For this aim in space of the stand created special interior elements such as arches, walls, panels with collections of wallpaper.
Patents
Copyrihts belong to Viktor Bilak, 2020.
Image Credits
Image #1: Photographer Viktor Bilak, Spatial Illusion, 2020.
Image #2: Photographer Viktor Bilak, Spatial Illusion, 2020.
Image #3: Photographer Viktor Bilak, Spatial Illusion, 2020.
Image #4: Photographer Viktor Bilak, Spatial Illusion, 2020.
Image #5: Photographer Viktor Bilak, Spatial Illusion, 2020.

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