Hönnunarverkið India Packaging Vöruumbúðir eftir Xiaomi er hávirt verðlaunaverk sem hlaut hin virtu 2020 A' Design Award í silfri verðlaun í keppnisflokknum Umbúðahönnun.
SilfurUmbúðir· 2020
India Packaging Vöruumbúðir
eftir Xiaomi
Viðskiptavinur: Xiaomi
Handhafi A' Design Award í silfri í flokknum Umbúðir
Staðfestur verðlaunahafi
Staðfesta verðlaunastöðu fyrir #92159Hönnunin
Um India Packaging Vöruumbúðir
India Packaging er umbúðakerfi hannað fyrir vörulínu neytendaraftækja sem seld er á indverska markaðnum. Hönnunin notar andstæð appelsínugul og svört litasamsetningu til að auka sjónræn áhrif og endurspegla aðallit vörumerkisins. Sérstakt svæði á hverjum kassa ber vörumerkjaauðkennið, þannig að sami stíll er varðveittur milli vara af mismunandi flokkum og stærðum. Skýr uppbygging framan á kassanum kynnir lykilupplýsingar um vöruna, slagorðið og helstu söluatriðin. Hver kassi er úr pappír, stansaður og brotinn í form.
Viðurkenningin
Um A' Design Award í silfri
India Packaging Vöruumbúðir vann A' Design Award í silfri, gífurlega virta viðurkenningu sem veitt er hönnunarverkum í fremstu röð, stórfallegum og áhrifamiklum. Sigurvegarar í silfri eru ákaflega snjöll og afar skapandi verk sem sýna framúrskarandi sérfræðiþekkingu, hæfileika og skarpskyggni hönnuða sinna. Þess er vænst að India Packaging Vöruumbúðir sé dásamlegt sýningarverk sem er einstaklega fagmannlegt og djúpt nýstárlegt. Þetta hönnunarverk sem vann A' Design Award í silfri er mjög athyglisverð, dáð uppfinning sem gagnast og færir mörk listar, vísinda, hönnunar og tækni fram á við. India Packaging Vöruumbúðir er mjög öfunduð sköpun sem vekur langanir, færir jákvæðar tilfinningar og kveikir undrun og aðdáun.
Á bak við hönnunina
Fjölmiðlapakki
Heimildir, hópmeðlimir og tæknilegar upplýsingar frá hönnuðinum.
- Einstakar eiginleikar
- With the new packaging, the design team wishes to strengthen brand recognition, as well as emphasize the technological edge associated with Xiaomi products. To ensure that the Xiaomi style remains uniform across products from a wide variety of categories and dimensions, designers have designated space on the packaging to communicate branding identity, and established a clear structure to display key product information, so that it can become a visual memory and stand apart from its competitors. Since orange is the major color palette in the Xiaomi brand, we opt for a contrasting orange-black color scheme to enhance the visual impact.
- Stærðir og umbúðir
- dimension height 30-120, Length 50-95, width 32-50mm
- Merki
- electronic, orange, colorful, technology
- Framleiðslutækni
- material: Paper Structure: paper die cut and fold to box.
- Hönnunaráskorun
- With the new packaging design, the key product specifications, slogan, selling points are well communicated to the consumer, while the vibrant color scheme powerfully conveys the technology, joy, and passion aspects advocated by Xiaomi.
- Rannsóknir
- Compared with the packaging of other brands in the Indian market, the branding on existing packaging line is not clear, and brand recognition is low. And the selling points and key features are not apparent. Furthermore, the product portfolio lacks visual impact and communication between product and consumer. Therefore, customers feel indifferent towards the packaging. The last and most important, packaging lacks visual memory.
- Innblástur
- Xiaomi had a product line for the Indian market. However, the sales department gave negative feedback for the visual design of the packaging. After local market research, two teams from China and India worked together and built a new visual system for the packaging. New look gives a fresh visual for the whole product line.
- Lengd verkefnis
- The project stared in June 2018 in Beijing China, finished in July 2018 in Beijing China
- Verkflæði
- Xiaomi had a product line for Indian Market. However, the feedback from the sales department was negative. Therefore, two teams from China and India worked together to explore a new look. After deeply local market research, the design team found the problems and built a new visual system for the packaging.
- Einkaleyfi
- Copyrights belong to Xiaomi, 2019
- Liðsmenn
- Design director: Lu Chen
Packaging designer: Chao Yan
Packaging structure design: Zhizhuang Song - Myndheimildir
- Image #1:Creative Director Lu Chen, Illustrator Chao Yan, 3D Rendering Artist Tong Ge
Image #2:Creative Director Lu Chen, Illustrator Chao Yan, 3D Rendering Artist Tong Ge
Image #3:Creative Director Lu Chen, Illustrator Chao Yan, 3D Rendering Artist Tong Ge
Image #4:Creative Director Lu Chen, Illustrator Chao Yan, 3D Rendering Artist Tong Ge
Image #5:Creative Director Lu Chen, Illustrator Chao Yan, 3D Rendering Artist Tong Ge
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