Hönnunarverkið Yo,verde Ólífuolía eftir Antonio Cuenca er hávirt verðlaunaverk sem hlaut hin virtu 2020 A' Design Award í bronsi verðlaun í keppnisflokknum Umbúðahönnun.

BronsUmbúðir· 2020

Yo,verde Ólífuolía

eftir Antonio Cuenca

Viðskiptavinur: Yo, Verde

Handhafi A' Design Award í bronsi í flokknum Umbúðir

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Heimsækja vefsíðu Skoða hjá A' Design Award Fréttatilkynning Verðlaunamerki

Litir

Hönnunin

Um Yo,verde Ólífuolía

Nýmyndunaræfing fyrir þessa hönnun innblásin af klassískum sírópskrukkum. Nafnið er merki vörunnar sem réttlætir græna lit olíunnar að innan. Framan á er merkið smíðað úr lyfjakrossinum og myndar pixluhjarta. Hið edrú og listlausa hönnun sem notar skilaboð sem tengjast heilsu og innihaldi þess.

Viðurkenningin

Um A' Design Award í bronsi

Yo,verde Ólífuolía vann A' Design Award í bronsi, mjög virta viðurkenningu sem veitt er framúrskarandi hönnunarverkum sem einkennast af sköpunargáfu, hugvitssemi og skarpskyggni. Sigurvegarar í bronsi eru ríkulega leiknir og áberandi skapandi gripir sem staðfesta víðtæka reynslu, ímyndunarafl og útsjónarsemi hönnuða sinna. Þess er vænst að Yo,verde Ólífuolía sé mjög metinn, dáður og elskaður hlutur sem er einstaklega fagmannlegur og nýstárlegur. Þetta hönnunarverk sem vann A' Design Award í bronsi felur í sér bestu starfsvenjur í list, vísindum, hönnun og tækni og er framúrskarandi fyrir athygli sína á smáatriðum. Yo,verde Ólífuolía fullnægir þörfum á dásamlegan hátt, snertir langanir, heillar tilfinningar og vekur forvitni.

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Fjölmiðlapakki

Heimildir, hópmeðlimir og tæknilegar upplýsingar frá hönnuðinum.

Einstakar eiginleikar: The product design is emphasized by its strong green colour over white, and its concept about health as the principal brand attributes. Naming, graphic design and finishing work together showing a powerful & consistent product, which breaks the usual design concepts about olive oil.
Stærðir og umbúðir: This bottle is manufactured into glass with rounded shapes, a capacity of 500ml. Its measurements are 20cm height and 7,5cm wide.
Merki: packaging, extra virgin olive oil, oil, food packaging, graphic design, package, packaging design
Framleiðslutækni: Glass. This bottle is painted in white, and printed in two colours.
Hönnunaráskorun: Our challenge was to design a new visual language in olive oil world, unconventional and fresh, in order to connect to a public which needs to feel healthy. At the same time, this design must work all over the world, and look updated, healthy and simple, according to its cost.
Innblástur: Yo, verde produces early harvest oil collected in the month of October. The family that collects and produces the oil are farmers and pharmacists. They wanted both disciplines to be perceived in their packaging with an iconic, modern design and using visual codes little used in the olive oil sector.

Starting from this brief, it was studied which visual formula was the most appropriate to convey a message that would unite the territory of the oil and the pharmaceutical sector. The bottom line was that a good idea was to make the bottle look like a classic syrup pot. Three key elements were synthesized, the appearance of the bottle, the name and the logo. In search of simplification in the message, a simple bottle with shapes similar to that of the syrup bottle was used, painting it white, with a sober stopper without artifices. The name of the product justifies the green color of the oil inside. The logo is constructed from the pharmaceutical cross forming a pixelated heart. All these elements are integrated and linked, bringing coherence to the idea.
Lengd verkefnis: The project started in November 2016 and finished in February 2017 in Úbeda.
Verkflæði: The bottle is easy to handle because of its reduced measurements. The screw cap is a non-refillable and anti-drip one, which allows to have a comfortable and delightful experience while serving. This Extra Virgin Olive Oil just can be bought in pharmacies, health stores, and own website.
Myndheimildir: Fotógrafo: Balta fotografo