Ningxiahong Reign Title Áfengisflaska eftir Sunkiss Design Team

Hönnunarverkið Ningxiahong Reign Title Áfengisflaska eftir Sunkiss Design Team er hávirt verðlaunaverk sem hlaut hin virtu 2020 A' Design Award í bronsi verðlaun í keppnisflokknum Umbúðahönnun.

BronsUmbúðir· 2020

Ningxiahong Reign Title Áfengisflaska

eftir Sunkiss Design Team

Viðskiptavinur: The Ningxiahong Wolfberry Liquor

Handhafi A' Design Award í bronsi í flokknum Umbúðir

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Heimsækja vefsíðu Skoða hjá A' Design Award Fréttatilkynning Verðlaunamerki

Litir

Hönnunin

Um Ningxiahong Reign Title Áfengisflaska

Samsetningin „vara + skrautskrift + valdatitill“ skapar sérstaka sjónrænan sjálfsmynd. Yfirheiti yfir valdatíð er sjálft veglegt orð sem skilar góðri ósk. Þegar það er borið á vörupakkann í formi skrautskriftar hefur varan mark af klassískri kínverskri menningu og félagslegum eiginleikum og gefnar eru þær veglegu blessanir vörunnar fyrir neytendur, þannig að neytendur hafa meira að tala um þegar þeir drekka .

Viðurkenningin

Um A' Design Award í bronsi

Ningxiahong Reign Title Áfengisflaska vann A' Design Award í bronsi, mjög virta viðurkenningu sem veitt er framúrskarandi hönnunarverkum sem einkennast af sköpunargáfu, hugvitssemi og skarpskyggni. Sigurvegarar í bronsi eru ríkulega leiknir og áberandi skapandi gripir sem staðfesta víðtæka reynslu, ímyndunarafl og útsjónarsemi hönnuða sinna. Þess er vænst að Ningxiahong Reign Title Áfengisflaska sé mjög metinn, dáður og elskaður hlutur sem er einstaklega fagmannlegur og nýstárlegur. Þetta hönnunarverk sem vann A' Design Award í bronsi felur í sér bestu starfsvenjur í list, vísindum, hönnun og tækni og er framúrskarandi fyrir athygli sína á smáatriðum. Ningxiahong Reign Title Áfengisflaska fullnægir þörfum á dásamlegan hátt, snertir langanir, heillar tilfinningar og vekur forvitni.

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Fjölmiðlapakki

Heimildir, hópmeðlimir og tæknilegar upplýsingar frá hönnuðinum.

Einstakar eiginleikar: For this medium-end product of Ningxiahong, its exterior design draws on the ancient Chinese concept of "round sky and square earth"; the combination of black, red and gold improves perceived product quality. As for the application of cultural elements, the "reign title" for chronology by ancient Chinese dynasties is used as the core visual focus and the core element of cultural identity to bring unique cultural and social values.
Stærðir og umbúðir: Bottle volume 750ml,high 300mm,the widest diameter 75mm
Merki: Shangqi, liquor bottle, liquor, Ningxiahong, graphic design, package design, Chinese culture, Chinese elements, reign title
Framleiðslutækni: The packing material is porcelain with a matte finish, and the reign title is subject to gold stamping and decaling
Hönnunaráskorun: The Ningxiahong brand is aging. In order to change consumers' inherent perception of the Ningxiahong brand, and rebuild the brand image, we decide to strengthen the brand's cultural communications with consumers. The challenge of our package design is to select proper cultural elements for communication and combine them with the product.
Rannsóknir: The Ningxiahong wolfberry liquor is both a drug and a foodstuff, and reflects homology of medicine and food in time-honored traditional Chinese medicine. On this basis, we have selected the "reign title" - a cultural symbol with distinctive historical characteristics. This product is combined organically with traditional Chinese culture to improve the cultural identity of consumers with the brand.
Innblástur: A reign title is an auspicious word itself that delivers a good wish. The combination of "product - calligraphy - reign title" creates a unique visual identity! The reign title is applied to the product package in the form of calligraphy, the product has a strong imprint of classical Chinese culture and a strong social attribute.product quality. As for the application of cultural elements, the "reign title" for chronology by ancient Chinese dynasties is used as the core visual focus and the core element of cultural identity to bring unique cultural and social values.
Lengd verkefnis: This project broke ground in April 2019 and was completed in June 2019. Its design was completed in Beijing, and its production location is Zhongwei, Ningxia.
Verkflæði: The reign title is selected as the core element of the cultural identity of this product based on the demand of the target group, improving the cultural value and social attribute of this product. A reign title is an auspicious word itself that delivers a good wish. When used in the package as a design element, it promotes good interactions with consumers.
Liðsmenn: Design Leader: Zhou Hong; Design Director: Wu Changzhi