Hönnunarverkið Flower to Flora Frumhlutverk: Umbúðir fyrir te eftir Wen Liu and Fang Li er hávirt verðlaunaverk sem hlaut hin virtu 2020 A' Design Award í silfri verðlaun í keppnisflokknum Umbúðahönnun.
SilfurUmbúðir· 2020
Flower to Flora Frumhlutverk: Umbúðir fyrir te
eftir Wen Liu and Fang Li
Viðskiptavinur: Shenzhen Oracle Creative Design Co., Ltd
Handhafi A' Design Award í silfri í flokknum Umbúðir
Staðfestur verðlaunahafi
Staðfesta verðlaunastöðu fyrir #89703Hönnunin
Um Flower to Flora Frumhlutverk: Umbúðir fyrir te
Flower to Flora er umbúðahönnun fyrir blómate frá Xishuangbanna í Yunnan-héraði í Kína. Myndskreytingin sameinar páfugl, laufmikið tetré, staðbundin blóm og stúlku sem býr í regnskóginum. Sviðsmyndin sýnir samræmt samband milli fólks og náttúru. Litirnir í myndskreytingunni eru sóttir í þjóðbúninga Xishuangbanna. Ytri kassinn er gerður úr svörtum sérstökum pappír með trjááferð og er frágenginn með prentun og bronsun. Kassinn er 340 mm að lengd, 120 mm á breidd og 240 mm á hæð.
Viðurkenningin
Um A' Design Award í silfri
Flower to Flora Frumhlutverk: Umbúðir fyrir te vann A' Design Award í silfri, gífurlega virta viðurkenningu sem veitt er hönnunarverkum í fremstu röð, stórfallegum og áhrifamiklum. Sigurvegarar í silfri eru ákaflega snjöll og afar skapandi verk sem sýna framúrskarandi sérfræðiþekkingu, hæfileika og skarpskyggni hönnuða sinna. Þess er vænst að Flower to Flora Frumhlutverk: Umbúðir fyrir te sé dásamlegt sýningarverk sem er einstaklega fagmannlegt og djúpt nýstárlegt. Þetta hönnunarverk sem vann A' Design Award í silfri er mjög athyglisverð, dáð uppfinning sem gagnast og færir mörk listar, vísinda, hönnunar og tækni fram á við. Flower to Flora Frumhlutverk: Umbúðir fyrir te er mjög öfunduð sköpun sem vekur langanir, færir jákvæðar tilfinningar og kveikir undrun og aðdáun.
Á bak við hönnunina
Fjölmiðlapakki
Heimildir, hópmeðlimir og tæknilegar upplýsingar frá hönnuðinum.
- Einstakar eiginleikar
- Flower to Flora is a flower tea from Xishuangbanna, Yunnan Province. The design combines the unique elements of the peacock, leafy tea tree, flower from Xishuangbanna, and the image of a girl lives in the local rainforest. The design creates a harmonious picture between human and nature. The illustration colour on the design is inspired by the colour of the ethnic costumes of Xishuangbanna. The illustration transfers the unique customs of Xishuangbanna.
- Stærðir og umbúðir
- The outside packaging box dimension is 340mm in length, 120mm in width and 240mm in height.
- Merki
- Flower，Xishuangbanna，Peacock，Flower Tea, Girl
- Framleiðslutækni
- The design takes into considering the properties of the flower tea. Also, Xishuangbanna is a tropical rain forest area with ancient trees. Therefore the material of the outside box is made of black special paper with tree texture. The outside box uses the technique of printing and bronzing for avoiding mass-producing to go wrong.
- Hönnunaráskorun
- Xishuangbanna of Yunnan in China is an ethnic minority habitation area. The local culture of Xishuangbanna is very abundant. Especially the colour of the local people's clothing is various and gorgeous. Therefore I applied the colour element of the local people's clothing on my illustration. The illustration has also applied the aesthetics of modern young consumer group. It provides not only a local feature element but also a modern aesthetics effect.
- Rannsóknir
- Tasting tea has become a life attitude in this fast-paced era. The market seems to show up endless varieties of tea. After researching and analyzing the current market, I found that most of the flower tea products on the market are applying the flower as a design element on the packaging. The application of the culture element of Xishuangbanna on my packaging design of the tea product is for producing a greatly difference from existing packaging design of tea product on the market. The application of creative ideas on my design such as using peacock and the national costume is to represent local characteristics of Xishuangbanna. I believe it will provide a strong impression for the consumer. Moreover it presents a unique local culture of Xishuangbanna in the design.
- Innblástur
- The peacock is a unique animal in Xishuangbanna, Yunnan, China. The residents in Yunnan regard the peacock as a mascot. I use the peacock as the main element in my design. The peacock in the design combines with the leafy tea trees, local flowers, and the image of a girl who lives in the local rainforest. The design presents a harmonious picture of human and nature.
- Lengd verkefnis
- The project began in September 2018 in Shenzhen, China, and was completed in November 2018 in Shenzhen, China.
- Verkflæði
- The homogenization of the flower tea on the current market is more serious. The design takes into consideration of making a difference with the existing products on the market. It creates a connotative and storytelling effect on our product. This design uses the Xishuangbanna’s elements which are peacock, tea tree, flower and girl. The idea of applying illustration on the design is to produce an easy-to-understand and impressive result. It provides a more direct and in-depth understanding of products for the consumer. I believe my design of the product will stand out among the current products on the market.
- Liðsmenn
- Designer：Wen Liu
Designer：Fang Li
Designer：Weijie Kang - Myndheimildir
- Creater Wen Liu, Flower to Flora, 2018
Creater Fang Li, Flower to Flora, 2018
Creater Weijie Kang, Flower to Flora, 2018
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