Hönnunarverkið Beautiful Life Primary Function: Umbúðir fyrir mölflugnabolta eftir Pica Packaging Design Lab er hávirt verðlaunaverk sem hlaut hin virtu 2020 A' Design Award í bronsi verðlaun í keppnisflokknum Umbúðahönnun.
BronsUmbúðir· 2020
Beautiful Life Primary Function: Umbúðir fyrir mölflugnabolta
eftir Pica Packaging Design Lab
Viðskiptavinur: Beijing Lvsan Chemistry Co.Ltd.
Handhafi A' Design Award í bronsi í flokknum Umbúðir
Staðfestur verðlaunahafi
Staðfesta verðlaunastöðu fyrir #89378Hönnunin
Um Beautiful Life Primary Function: Umbúðir fyrir mölflugnabolta
Book Text: Beautiful Life er umbúðahönnun fyrir mölflugnabolta sem seldir eru í Kína. Umbúðir fyrir mölflugnabolta eru undir ströngu regluverki, þannig að flestar vörur á markaðnum líta svipað út. Beautiful Life notar skrautskriftarlógó, ferskjublóm og mynd sem sótt er í forna kínverska málaralist. Opnunargluggin er í formi leðurblöku, sem er hefðbundið tákn fyrir blessun. Blikkdósin er prentuð í átta litum og pappaöskjan er skreytt með útskurði og gyllingu. Blikkdósin lokar á lyktina og má nota aftur og aftur. Falið innra lok gerir það erfitt fyrir börn að opna umbúðirnar.
Viðurkenningin
Um A' Design Award í bronsi
Beautiful Life Primary Function: Umbúðir fyrir mölflugnabolta vann A' Design Award í bronsi, mjög virta viðurkenningu sem veitt er framúrskarandi hönnunarverkum sem einkennast af sköpunargáfu, hugvitssemi og skarpskyggni. Sigurvegarar í bronsi eru ríkulega leiknir og áberandi skapandi gripir sem staðfesta víðtæka reynslu, ímyndunarafl og útsjónarsemi hönnuða sinna. Þess er vænst að Beautiful Life Primary Function: Umbúðir fyrir mölflugnabolta sé mjög metinn, dáður og elskaður hlutur sem er einstaklega fagmannlegur og nýstárlegur. Þetta hönnunarverk sem vann A' Design Award í bronsi felur í sér bestu starfsvenjur í list, vísindum, hönnun og tækni og er framúrskarandi fyrir athygli sína á smáatriðum. Beautiful Life Primary Function: Umbúðir fyrir mölflugnabolta fullnægir þörfum á dásamlegan hátt, snertir langanir, heillar tilfinningar og vekur forvitni.
Á bak við hönnunina
Fjölmiðlapakki
Heimildir, hópmeðlimir og tæknilegar upplýsingar frá hönnuðinum.
- Einstakar eiginleikar
- The design team create a vintage-like brand. The logo takes the core idea of Chinese calligraphy, the peach flowers and the old lady come from ancient Chinese painting, the open window is a bat shape which in Chinese culture a symbol of blessing. These elements present customers a picture of traditional Chinese culture and the good old wish of happiness. The team also design a split bags in addition for preservation purposes, and the one-more package will deliver a safer and cleaner user experience.
- Stærðir og umbúðir
- Tin can: 75mm diameter * 83mm height
Paper box: 76mm width *76mm length *84mm height - Merki
- Packaging, China, Culture, Daily chemicals, Household, Mothball
- Framleiðslutækni
- 8-color tinplate printing
Carving on paper
Gilding over paper - Hönnunaráskorun
- The first challenge is tight regulation by government. The team have to put "Paradichlorobenzene" and low-toxic icon on the center front which is more identifiable than the brand. The team changed the font weight to emphasize the brand. The second challenge is from the client that they think the tin can package is like a candy box and kids may eat the pills mistakenly. The team design a hidden lid beneath the top lid, which is rarely impossible for kids to open but adult can open it easily.
- Rannsóknir
- The quest is to upgrade the existing package. The old version is known for its low price and the competition in its existing market is fierce. After a cross-region survey the team figure out that most consumers are price-insensitive as the product is infrequently used, and it would volatilize easily. In view of this condition, the team decide to change the position of the product from a chemical pesticide into an beneficial ornament - the team assume customers would keep the tin can in their cabinet for a long time, and can be reused. The new package helps client expand the market.
- Innblástur
- Mothballs in China are classified into low-toxic chemical, which means the packaging needs to obey several restrictive terms announced by Agricultural Department. These restrictions lead to a market that almost every brand looks alike, thus the team's first mission is to make it looks different. after analyzing the competitors, the team find that brand recognition is the fatal factor for the mothball market. The team create a calligraphic logo, and the decorating elements are taken from ancient painting.
- Lengd verkefnis
- The project started in January 2019 in Beijing and finished in April 2019 in Beijing.
- Verkflæði
- The Chinese name of Beautiful Life is "香生记", which means a lively color brings forth fragrance. As the odor of mothball may not be accepted by all the people, the team work changed the package from plastic bags into tin cans to seal it. The team also asked its client to change the perfume into more traditional and natural ones.
- Liðsmenn
- Creative Director: Shuwei Qi
Art Director: Yeqiu Liu
Typographer: Qianqian Jiang
3D designer: Rijiang Wang
Photographer: Zhenzhou Liang
Account Executive: Yue Zhu - Myndheimildir
- Shuwei Qi and Rijiang Wang, 2019.
Kostað efni
Kannaðu umfram Designers.org
Uppgötvaðu vörur, þjónustu og tækifæri frá auglýsingaaðilum okkar.
Meira til að kanna
Tengd hönnunarverk
Skoðaðu fleiri verðlaunahönnun úr sama flokki, valin eftir gæðum.
