Care for Mom to Be Vitundarvakningarherferð eftir Seyon Kim

Hönnunarverkið Care for Mom to Be Vitundarvakningarherferð eftir Seyon Kim er hávirt verðlaunaverk sem hlaut hin virtu 2020 A' Design Award í bronsi verðlaun í keppnisflokknum Samfélagshönnun.

BronsSamfélag· 2020

Care for Mom to Be Vitundarvakningarherferð

eftir Seyon Kim

Viðskiptavinur: Seyon Kim

Handhafi A' Design Award í bronsi í flokknum Samfélag

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Litir

Hönnunin

Um Care for Mom to Be Vitundarvakningarherferð

Care for Mom To Be er vitundarvakningarherferð fyrir almenning um þarfir þungaðra kvenna sem eru á ferðinni. Herferðin biður aðra farþega um að bjóða sæti í lest eða bílastæði. Sjónræn ímynd sprettur af merki sem sameinar mynd af þungaðri manneskju og hjartalögun, sem táknar meðgöngu og umhyggju. Hlýr pastellitur, blanda af rauðu og appelsínugulu, er notaður í stað þess litar sem venjulega tengist meðgöngu. Veggspjöld og prentaðir farmiðar neðanjarðarlestar bera merkið á lestarstöðvum og bílastæðum.

Viðurkenningin

Um A' Design Award í bronsi

Care for Mom to Be Vitundarvakningarherferð vann A' Design Award í bronsi, mjög virta viðurkenningu sem veitt er framúrskarandi hönnunarverkum sem einkennast af sköpunargáfu, hugvitssemi og skarpskyggni. Sigurvegarar í bronsi eru ríkulega leiknir og áberandi skapandi gripir sem staðfesta víðtæka reynslu, ímyndunarafl og útsjónarsemi hönnuða sinna. Þess er vænst að Care for Mom to Be Vitundarvakningarherferð sé mjög metinn, dáður og elskaður hlutur sem er einstaklega fagmannlegur og nýstárlegur. Þetta hönnunarverk sem vann A' Design Award í bronsi felur í sér bestu starfsvenjur í list, vísindum, hönnun og tækni og er framúrskarandi fyrir athygli sína á smáatriðum. Care for Mom to Be Vitundarvakningarherferð fullnægir þörfum á dásamlegan hátt, snertir langanir, heillar tilfinningar og vekur forvitni.

Á bak við hönnunina

Fjölmiðlapakki

Heimildir, hópmeðlimir og tæknilegar upplýsingar frá hönnuðinum.

Einstakar eiginleikar: Care for Mom To Be is a campaign that promotes awareness of the needs of traveling pregnant women. It encourages other to offer a seat on a train or a place to park their car. The campaign grows from a logo that combines the figure of a pregnant person and the shape of a heart. This was designed to appeal to both men and women, and to encourage both sexes to respond positively.
Stærðir og umbúðir: Poster: 27"x40"
Subway ticket: 1.5"2.5"
Merki: care, pregnant, awareness, campaign
Framleiðslutækni: The human figure and heart embedded in the logo are meant to represent a “pregnancy” and “care,” with or without the supporting text. In its full form, it uses a simple twist of a familiar isotype figure, balanced with supporting text.
Hönnunaráskorun: The design challenge was to create that is easy to understand and something memorable. I also wanted to choose the brand color that is more neutral so the pregnancy or women related color doesn't always have to be a pink color. The warm pastel color of mixed red and orange was chosen to represent the underlying significance: Hope, Love, Care, and Belongingness. The word-mark and overall typeface are Neutral that is a friendly sans serif text font with unmistakable character yet universal appeal.
Rannsóknir: There was a huge issue in South Korea about the suffering of pregnant women who commute in the subway. I also realized that in the United States, there isn't any designated seats or parking spaces for pregnant women. I read an article from the New York Times and also a few blog posts discussing the low awareness of pregnant people in the U.S. When I interview pregnant women, the answer for this issue wasn't complicated to be solved. More care in the public such as offering a seat to them or a bit more generosity was what they really needed.
Innblástur: Pregnant women are often overlooked, especially in transit. This campaign endeavors to promote awareness of the needs of pregnant women, and encourages others to create a more welcoming environment for them.
Lengd verkefnis: 3 weeks in New York City.
Verkflæði: This campaign is intended to be viewed in public especially for people in a commuting location like a subway station and parking lot. By looking at the promotional materials, and actually being able to physically interact with the subway ticket with the campaign logo, the viewers can raise their awareness about care for pregnant women.
Liðsmenn: Seyon Kim
Myndheimildir: Photographed by Seyon Kim