Hönnunarverkið Nextgen Sme Primary Function: Fygital innleiðsluupplifun viðskiptavina eftir Akbank Service Design Team er hávirt verðlaunaverk sem hlaut hin virtu 2026 A' Design Award í silfri verðlaun í keppnisflokknum Yfir-, stefnumótandi og þjónustuhönnun.
SilfurÞjónusta· 2026
Nextgen Sme Primary Function: Fygital innleiðsluupplifun viðskiptavina
eftir Akbank Service Design Team
Viðskiptavinur: Akbank T.a.Ş
Handhafi A' Design Award í silfri í flokknum Þjónusta
Staðfestur verðlaunahafi
Staðfesta verðlaunastöðu fyrir #181933Hönnunin
Um Nextgen Sme Primary Function: Fygital innleiðsluupplifun viðskiptavina
Book Text: Þjónustuhönnunarteymi Akbank sameinar stafræna umbreytingu viðskiptavina og fjölbreyttar vörur á einum vettvangi með fygital nálgun til aðgangs utan útibúa. Ólíkt keppinautum eru persónusniðnir fjölvörupakkar boðnir í einu samfelldu ferli, þar sem stafræn virkjun allt að 7 vara er gerð möguleg. Pappír og líkamleg viðvera eru afnumin með stafrænni samningsstaðfestingu, sem kynnt er sem fyrsti snertipunktur nýsköpunar í farsímanotkun þeirra. Verðlaunatengt sölulíkan er notað til að auka bæði dýpt í tengslum við viðskiptavini og söluhagkvæmni.
Viðurkenningin
Um A' Design Award í silfri
Nextgen Sme Primary Function: Fygital innleiðsluupplifun viðskiptavina vann A' Design Award í silfri, gífurlega virta viðurkenningu sem veitt er hönnunarverkum í fremstu röð, stórfallegum og áhrifamiklum. Sigurvegarar í silfri eru ákaflega snjöll og afar skapandi verk sem sýna framúrskarandi sérfræðiþekkingu, hæfileika og skarpskyggni hönnuða sinna. Þess er vænst að Nextgen Sme Primary Function: Fygital innleiðsluupplifun viðskiptavina sé dásamlegt sýningarverk sem er einstaklega fagmannlegt og djúpt nýstárlegt. Þetta hönnunarverk sem vann A' Design Award í silfri er mjög athyglisverð, dáð uppfinning sem gagnast og færir mörk listar, vísinda, hönnunar og tækni fram á við. Nextgen Sme Primary Function: Fygital innleiðsluupplifun viðskiptavina er mjög öfunduð sköpun sem vekur langanir, færir jákvæðar tilfinningar og kveikir undrun og aðdáun.
Á bak við hönnunina
Fjölmiðlapakki
Heimildir, hópmeðlimir og tæknilegar upplýsingar frá hönnuðinum.
- Einstakar eiginleikar
- We integrate customer digitization and diverse products on one platform with a "phygital" approach for access outside branches. Unlike competitors, we offer personalized multi-product bundles in a single flow, enabling activation of up to 7 products digitally. Our "first point of mobile use" innovation eliminates paper and physical presence through digital contract approvals. We employ a reward-based sales model to increase both customer relationship depth and sales efficiency.
- Stærðir og umbúðir
- Based on the insights we gained from the research, we prepared wireframes and prototypes, designed an end to end, simple, functional, sales-focused, and user-friendly interface that aligns with Akbank's design language. Also, we worked with the goal of an understandable and guiding language and established a tone of voice. The design turns complex multi-product banking processes into a streamlined, easy-to-use and coordinated experience.
- Merki
- #E2EZeroBasedDesign #E2EServiceAndExperienceDesign #HolisticSMEBanking #NextGenBankingSolution
- Framleiðslutækni
- The experience was shaped through research with approximately 300 SME customers and relationship managers, supported by more than 20 workshops and 3,000 feedback points. These insights showed that SMEs and RMs needed faster, clearer and more integrated onboarding and sales processes. The interface therefore uses guided flows, progressive disclosure and a clear visual hierarchy to support multi-product decisions within a single journey.
- Hönnunaráskorun
- The main challenge was simplifying complex and regulation-driven banking processes without losing trust or compliance. The service needed to balance automation with human support, while working consistently across branch, mobile, and out-of-branch contexts. Another challenge was ensuring adoption by both SMEs and relationship managers with different levels of digital maturity, while aligning multiple internal teams around a shared service vision.
- Rannsóknir
- The research aimed to understand how SMEs and relationship managers experience onboarding and product sales in daily banking operations. The main goal was to reduce complexity while enabling faster and more confident decision-making. The study combined interviews, workshops, journey reviews, and feedback analysis with over 300 SME customers and relationship managers. The findings highlighted fragmented processes and high workload. These insights directly shaped a phygital service model that improved efficiency, clarity, and real business outcomes.
- Innblástur
- Our mission is to revolutionize SME banking by merging digital speed with human-centric service. SMEs face economic and bureaucratic challenges, so created a phygital ecosystem that integrates digitization and product diversity. By making banking a proactive partner, SMEs gain a competitive edge and lower costs through efficient, automated processes. Available on while our customers need us and providing solutions with paperless, automated flows with E2E digital integrated solutions.
- Lengd verkefnis
- The design of project started in February 2023 and finished in August 2023 in Turkey, and was realised in January 2025.
- Einkaleyfi
- Copyrights belong to Akbank T.A.Ş, 2026.
- Liðsmenn
- Service Design and Process Development Team, Staff Channel Design Team
- Myndheimildir
- Image #1: Illustrator, Akbank Design Studio, 2026.
Image #2: Illustrator, Akbank Design Studio, 2026.
Image #3: Illustrator, Akbank Design Studio, 2026.
Image #4: Illustrator, Akbank Design Studio, 2026.
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