Hönnunarverkið Digital Fashion Frumhlutverk: Stafræn tískusýning eftir Fabrix World er hávirt verðlaunaverk sem hlaut hin virtu 2026 A' Design Award í silfri verðlaun í keppnisflokknum Viðburða- og atburðahönnun.
SilfurViðburður· 2026
Digital Fashion Frumhlutverk: Stafræn tískusýning
eftir Fabrix World
Viðskiptavinur: FabriX
Handhafi A' Design Award í silfri í flokknum Viðburður
Staðfestur verðlaunahafi
Staðfesta verðlaunastöðu fyrir #181845Hönnunin
Um Digital Fashion Frumhlutverk: Stafræn tískusýning
Bókartexti: Innsetningin á ComplexCon Hong Kong 2025 kynnti smásöluumhverfi byggt upp í gegnum fýgítal kerfi sem sameinar rýmishönnun og gagnvirk viðmót. AR mátunarsölusalir, innbyggðir skjáir og farsímaviðmót fyrir forpantanir mynduðu samfellda röð: sjá núna, máta núna, panta núna. Bogadregnir spegilfletir og opnanir í margar áttir leiddu hreyfingu, á meðan samþætt gagnasöfnun gerði rauntíma endurgjöf mögulega fyrir framleiðslu byggða á eftirspurn, sem sýnir tvíþætta nálgun að nútíma tískusmásöluumhverfi.
Viðurkenningin
Um A' Design Award í silfri
Digital Fashion Frumhlutverk: Stafræn tískusýning vann A' Design Award í silfri, gífurlega virta viðurkenningu sem veitt er hönnunarverkum í fremstu röð, stórfallegum og áhrifamiklum. Sigurvegarar í silfri eru ákaflega snjöll og afar skapandi verk sem sýna framúrskarandi sérfræðiþekkingu, hæfileika og skarpskyggni hönnuða sinna. Þess er vænst að Digital Fashion Frumhlutverk: Stafræn tískusýning sé dásamlegt sýningarverk sem er einstaklega fagmannlegt og djúpt nýstárlegt. Þetta hönnunarverk sem vann A' Design Award í silfri er mjög athyglisverð, dáð uppfinning sem gagnast og færir mörk listar, vísinda, hönnunar og tækni fram á við. Digital Fashion Frumhlutverk: Stafræn tískusýning er mjög öfunduð sköpun sem vekur langanir, færir jákvæðar tilfinningar og kveikir undrun og aðdáun.
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Fjölmiðlapakki
Heimildir, hópmeðlimir og tæknilegar upplýsingar frá hönnuðinum.
- Einstakar eiginleikar
- FabriX Digital Fashion Showcase in Complexcon 2025 is a phygital fashion experience integrating AR try-on kiosks, AI-driven storytelling and a pre-order retail model within an immersive event environment. It transforms the traditional retail ecosystem into an interactive and digital ecom focus , enabling real-time engagement, sustainable consumption and digital identity expression through metaverse fashion and seamless physical-digital commerce.
- Stærðir og umbúðir
- The AR digital fashion kiosks measured approximately Width 2162 mm x Depth 1600mm x Height 2200 mm, featuring custom curved structures and egg-shaped design with embedded LED lighting and high-resolution display panels, presenting futurism and the future of fashion innovation.
- Merki
- Digital Fashion, AR Try-on Experience, Interactive Experience, Entertainment Experience, AR Kiosk, Futuristic
- Framleiðslutækni
- The exhibition utilized AR-powered digital fashion kiosks, AI-generated narrative social content, integrated e-commerce systems and metaverse fashion platforms, Robox.
The booth environment featured reflective metallic finishes, LED lighting structures and custom egg-shaped kiosks fabricated using lightweight composite materials. The design methodology combined experiential space planning and immersive technology integration. - Hönnunaráskorun
- A key challenge was validating a pre-order ecosystem for emerging designers that reduces overstock and enables precise allocation of materials and resources, while addressing continued reliance on physical garments for fit and quality assurance of consumers. This dependence creates resistance to digital-first fashion adoption. The project responds through immersive AR try-on and live event testing, bridging this gap and advancing trust, accuracy and acceptance of digital fashion experiences.
- Rannsóknir
- Type of Research: Applied experiential design research.
Objectives: To validate phygital retail models.
Methodology: User journey mapping, prototype testing and live event implementation.
Tools: AR kiosks, AI storytelling content, digital commerce platforms.
Participants: Designers, visitors and Gen Z consumers.
Results: Increased engagement, real-time demand forecasting and sustainable consumption. Insights: Immersive technology enhances retail conversion, impacting fashion business models. - Innblástur
- The project was inspired by the urgent need of fashion industry for sustainable transformation and evolving through digital application and to catch up with new consumption behaviours among Gen Z audiences. Observing the rise of virtual identity, on-demand production and immersive retail experiences, FabriX envisioned a future-forward event that bridges technology, culture and fashion while redefining how fashion is created, experienced and sold.
- Lengd verkefnis
- The project started in Hong Kong from December 2024 to May 2025, and was exhibited at Booth D07, AsiaWorld-Expo, Hong Kong in March 2025.
- Verkflæði
- Visitors enter the booth section and explore collections through AR kiosks, from an open floor plan in multi-direction, customers can virtually try on garments in real time. They can instantly place pre-orders via integrated digital platforms after AR try-on, while discovering digital fashion items for avatars through a dedicated Roblox station. The flow guides participants from visual immersion to interaction, purchase and digital identity expression in a seamless experiential journey.
- Einkaleyfi
- Copyrights belong to FabriX World, 2025
- Liðsmenn
- Creative Director: Fabrix World
Exhibition Design: Point Studio
Venue Partner: Complexcon
Visual Design:Yamanyamo
Technology Partner：Avery Dennison
Technology Partner：DressX
Programmer: Albert Lai
Original Music:Theinvisiblemen
Social Media:StrangeJoanne
Web Platform Design:Weewungwung
Copywriting & Translation: Onehereford
Public Relations & Communications: 6degress
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