Hönnunarverkið Kokorozashi Mirror Fyrirtækjaauðkennisskilti eftir Unou Jikenn, Inc. er hávirt verðlaunaverk sem hlaut hin virtu 2026 A' Design Award í bronsi verðlaun í keppnisflokknum Auglýsinga-, markaðs- og samskiptahönnun.
BronsAuglýsingar· 2026
Kokorozashi Mirror Fyrirtækjaauðkennisskilti
eftir Unou Jikenn, Inc.
Viðskiptavinur: Mitsui & Co., Ltd.
Handhafi A' Design Award í bronsi í flokknum Auglýsingar
Staðfestur verðlaunahafi
Staðfesta verðlaunastöðu fyrir #181004Hönnunin
Um Kokorozashi Mirror Fyrirtækjaauðkennisskilti
Kokorozashi Mirror er skiltainnsetning fyrir fyrirtækjaauðkenni sem gerð var fyrir Mitsui & Co., Ltd. Skiltin eru staðsett í lestarstöðvargangi sem tengist höfuðstöðvum fyrirtækisins. Ljósmyndir af starfsfólki og vinnustaðamyndum tákna tíu viðskiptasvið. Handskrifuð skilaboð sem lögð eru yfir myndirnar tjá metnað hvers sviðs. Spegill stendur við enda gangsins og ber vörumerkiseinkunnarorðin It all begins with Kokorozashi. Áhorfendur sjá eigin spegilmynd ásamt skilaboðunum, sem hvetur til persónulegrar íhugunar.
Viðurkenningin
Um A' Design Award í bronsi
Kokorozashi Mirror Fyrirtækjaauðkennisskilti vann A' Design Award í bronsi, mjög virta viðurkenningu sem veitt er framúrskarandi hönnunarverkum sem einkennast af sköpunargáfu, hugvitssemi og skarpskyggni. Sigurvegarar í bronsi eru ríkulega leiknir og áberandi skapandi gripir sem staðfesta víðtæka reynslu, ímyndunarafl og útsjónarsemi hönnuða sinna. Þess er vænst að Kokorozashi Mirror Fyrirtækjaauðkennisskilti sé mjög metinn, dáður og elskaður hlutur sem er einstaklega fagmannlegur og nýstárlegur. Þetta hönnunarverk sem vann A' Design Award í bronsi felur í sér bestu starfsvenjur í list, vísindum, hönnun og tækni og er framúrskarandi fyrir athygli sína á smáatriðum. Kokorozashi Mirror Fyrirtækjaauðkennisskilti fullnægir þörfum á dásamlegan hátt, snertir langanir, heillar tilfinningar og vekur forvitni.
Á bak við hönnunina
Fjölmiðlapakki
Heimildir, hópmeðlimir og tæknilegar upplýsingar frá hönnuðinum.
- Einstakar eiginleikar
- This display visually expresses the roles and values of each business division, based on Mitsui & Co.'s brand tagline: It all begins with Kokorozashi. Unique to this display is the use of mirrors. The use of an innovative display mirror with the theme It all begins with Kokorozashi provides employees with a unique opportunity to reflect on their own aspirations in the context of their work. And it also shows other passersby that Mitsui & Co. is a company that values its people's aspirations.
- Stærðir og umbúðir
- Mirror Signage: Width 1377 mm x Depth 3 mm x Height 1030 mm.
Business Unit Signage: Width 1377 mm x Depth 3 mm x Height 1030 mm. - Merki
- OOH, Out of home, Advertising, CI, Corporate Identity, Signboard, Station sign, Mirror
- Framleiðslutækni
- This PR display can communicate a variety of messages reinforcing the overall theme of Kokorozashi. The layout is unified so the different messages are easy to read. By using handwriting, the concept is personalized and individualized.
- Hönnunaráskorun
- The greatest challenge was inspiring Mitsui & Co. employees to reflect on their own Kokorozashi. Conventional signage offers merely a passive viewing experience. However, by having viewers superimpose their reflections over the concept It all begins with Kokorozashi displayed on a mirror, we created a natural catalyst for them to question their own aspirations. This transformed a one way message into an interactive experience.
- Rannsóknir
- To visualize the brand tagline Kokorozashi, we expressed the aspirations of Mitsui & Co.'s 10 business divisions through handwritten messages. The aim was to convey that the company values personal aspiration, and to communicate the diverse range of its businesses. We developed a spatial design featuring the brand tagline on mirrors and the aspirations of the business divisions, reconstructing the station passage into a narrative space for visitors to experience the corporate values.
- Innblástur
- As a global trading and investment company, Mitsui & Co. faces the challenge that its wide range of businesses makes it difficult for many people to understand what exactly it is and its people do. Images of employees and workplace scenes are overlaid with messages articulating the Kokorozashi of each business division, followed by the reflection of the person looking into the mirror and the message. It symbolizes the inner drive needed to turn aspirations into reality.
- Lengd verkefnis
- Published: August 28, 2025 to Present in Tokyo, Japan.
- Verkflæði
- The placement of the displays is arranged according to the natural flow of traffic to maximize impact. There are messages from 10 different employees one after the other. The brand tagline comes last in the mirror. This allows passersby to get a sense of each business division's aspirations. The mirror and its message make a connection to them personally, to their own lives. It all begins with Kokorozashi.
- Liðsmenn
- Art Director: Daichi Takizawa
Graphic Designer: Daichi Takizawa
Photo Editor: Akira Sudo
Photographer: Fumio Doi
Photographer: Takumi Ota
Producer: Masayo Tachibana
Producer: Yuki Ito
Producer: Shiori Kusabe
Planner: Shota Takei
Planner: 502 Tanaka
Planner: Kurumi Kamata
Media Agency: Metro Ad Agency Co., Ltd.
Creative Director: Kashiwa Sato - Myndheimildir
- Images 1 to 5: Photographer Takumi Ota.
Video Credits: Director, Cinematographer and Editor Yuki Nobue.
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