Hönnunarverkið Marlenka Umbúðir eftir David Kantor er hávirt verðlaunaverk sem hlaut hin virtu 2025 A' Design Award í bronsi verðlaun í keppnisflokknum Umbúðahönnun.

BronsUmbúðir· 2025

Marlenka Umbúðir

eftir David Kantor

Viðskiptavinur: Marlenka International s.r.o.

Handhafi A' Design Award í bronsi í flokknum Umbúðir

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Litir

Hönnunin

Um Marlenka Umbúðir

Endurhönnun umbúða Marlenka byggir á hreinni, áberandi hönnun sem tryggir sterka nærveru í hillum og skýran greinarmun yfir vöruúrvalið. Umbúðakerfið er hannað til að rúma margvíslegar kökur og hunangstengda eftirrrétti og notar skipulagða nálgun til að aðgreina bragðtegundir, snið og stærðir. Hágæða sjónræn fagurfræði eykur aðdráttarafl vörunnar á meðan nýstárleg efni og háþróuð prenttækni tryggja framúrskarandi gæði. Fáguð hönnunin lyfir ekki aðeins upplifun neytandans heldur styrkir einnig vörumerkjaímynd Marlenka og markaðsstöðu.

Viðurkenningin

Um A' Design Award í bronsi

Marlenka Umbúðir vann A' Design Award í bronsi, mjög virta viðurkenningu sem veitt er framúrskarandi hönnunarverkum sem einkennast af sköpunargáfu, hugvitssemi og skarpskyggni. Sigurvegarar í bronsi eru ríkulega leiknir og áberandi skapandi gripir sem staðfesta víðtæka reynslu, ímyndunarafl og útsjónarsemi hönnuða sinna. Þess er vænst að Marlenka Umbúðir sé mjög metinn, dáður og elskaður hlutur sem er einstaklega fagmannlegur og nýstárlegur. Þetta hönnunarverk sem vann A' Design Award í bronsi felur í sér bestu starfsvenjur í list, vísindum, hönnun og tækni og er framúrskarandi fyrir athygli sína á smáatriðum. Marlenka Umbúðir fullnægir þörfum á dásamlegan hátt, snertir langanir, heillar tilfinningar og vekur forvitni.

Á bak við hönnunina

Fjölmiðlapakki

Heimildir, hópmeðlimir og tæknilegar upplýsingar frá hönnuðinum.

Einstakar eiginleikar: The project for Marlenka's honey cake packaging redesign focuses on a clean, strong design that ensures clear differentiation on shelves and within the product range. The packaging covers a variety of cakes and honey desserts with a system to distinguish flavors, types, and sizes. High-quality visual enhances the product's appeal, while innovative materials and precise printing technologies guarantee excellent results. The design supports Marlenka's brand.
Stærðir og umbúðir: The portfolio includes a variety of products in different sizes, made from high-quality cardboard and paperboard for durability up to nine months. Printed in five to six colors, each piece features three layers of special coating for a refined matte finish. Elegant embossing enhances every product, while select items are accented with luxurious gold foil stamping, adding a sophisticated touch and emphasizing their premium quality.
Merki: marlenka, redesign, packaging,
Framleiðslutækni: A special photographic technique called "stacking" was used for the visuals, where multiple shots are layered to achieve outstanding sharpness and detail. In total, over 2,000 photographs were meticulously captured and gradually combined to create the final high-quality images.
Hönnunaráskorun: Differentiating from competitors was one of the key challenges, as many imitators and plagiarists of the original design were found (even today). A significant departure from other brands was essential. Additionally, the packaging needed "cleaning" from distracting elements using modern typography.
Rannsóknir: The market research focused on identifying current packaging design trends across markets and benchmarking against leading global brands in the sweets sector. We assessed consumer reactions to existing packaging using heat maps, which were later applied to test the new packaging's functionality. Previous design has always been top-tier, but with evolving aesthetic standards, we needed to innovate. The goal was to unify and update the visual style, ensuring consistency across packaging and communication channels.
Innblástur: The project was inspired by the increasing demands in the packaging industry, focusing on innovative design solutions that merge modern technologies with practical user needs. Our goal was to create a design that is both functional and visually appealing, drawing inspiration from global trends and successful packaging implementations. As the packaging no longer met modern aesthetic standards and competitors began replicating design elements, we decided to completely reinvent the visual style, unify it, and enhance communication across all channels, including licensed products.
Lengd verkefnis: The project started in July 2023 and finished in February 2025. The project took place in Czech Republic.
Verkflæði: The key visual, centrally positioned, is designed to be easily modifiable and adaptable to various formats and products. At the same time, the different elements are clearly distinguishable by their descriptors. This ensures a strong brand block, maintaining consistency across all materials.
Liðsmenn: David Kantor
Radek Vysocký
Vojtěch Halamíček
Myndheimildir: David Kantor
Petr Vaněk