Hönnunarverkið Foogo Umbúðahönnun eftir Jiwon Jung er hávirt verðlaunaverk sem hlaut hin virtu 2025 A' Design Award í járni verðlaun í keppnisflokknum Umbúðahönnun.

JárnUmbúðir· 2025

Foogo Umbúðahönnun

eftir Jiwon Jung

Viðskiptavinur: Hongik University

Handhafi A' Design Award í járni í flokknum Umbúðir

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Litir

Hönnunin

Um Foogo Umbúðahönnun

Foogo er umbúðahugmynd innblásin af kóreskum matarvögnum, sem leggur áherslu á frumleika, hreyfanleika og notendavæna hönnun. Hann er lagaður eins og smávaxinn matarvagn og víkur frá hefðbundnum kasaumbúðum til að endurspegla anda kóresks götumatar. Með því að fella inn ýmsar gerðir vagna—hjólhýsi, sendibíla og eftirvagna—fangar hann kraftmikla töfru kóresks sálarmatar. Aftengjanlegt handfang eykur flytjanleika og auðveldar notkun. Með því að blanda saman hefðbundnum þáttum og nútímalegri framsetningu býður Foogo upp á grípandi sjónræna upplifun og virkar sem menningarleg brú sem miðlar sögu og tilfinningum kóresks matar.

Viðurkenningin

Um A' Design Award í járni

Foogo Umbúðahönnun vann A' Design Award í járni, virta viðurkenningu sem veitt er góðum hönnunarverkum sem uppfylla þær faglegu og iðnaðarlegu kröfur sem gerðar eru til vel hannaðra sköpunarverka. Sigurvegarar í járni sýna mikla færni, mikla sérhæfingu, sérfræðiskilning og skapandi getu höfunda sinna. Þess er vænst að Foogo Umbúðahönnun sé mjög metið, dáð og elskað sköpunarverk sem er hagnýtt og nýstárlegt. Þetta hönnunarverk sem vann A' Design Award í járni sameinar bestu starfsvenjur greinarinnar og hefur hæfa tæknilega eiginleika tengda þekkingu og hæfileikum. Foogo Umbúðahönnun er virt fyrir nákvæmni sína og er hannað til að veita lífsgæðabætur sem hjálpa til við að gera heiminn að betri stað.

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Fjölmiðlapakki

Heimildir, hópmeðlimir og tæknilegar upplýsingar frá hönnuðinum.

Einstakar eiginleikar: Foogo is a packaging experience inspired by diverse Korean food truck styles, emphasizing originality and portability. Unlike conventional box packaging, Foogo is designed as an intuitive food truck shape, reflecting the identity of Korean soul food. It incorporates various truck types like caravans, vans, and trailers, capturing Korean street food’s dynamic essence. And detachable handle enhances convenience, while Foogo bridges tradition and modernity, creating an immersive visual experience.
Stærðir og umbúðir: Signature Truck Package: 80mm × 140mm × 100mm
Caravan Package: 70mm × 120mm × 80mm
Trailer Package: 210mm × 75mm × 135mm
Inner Package: 75mm × 45mm × 95mm
Homemade Mix Package: 100mm × 50mm × 165mm
Merki: Korean street food, food truck packaging, soul food, snack branding, interactive packaging, cultural experience, mobile street food, K-food design
Framleiðslutækni: Foogo is made with eco-friendly paperboard, ensuring lightweight durability. Precision die-cutting maintains structural stability, while offset printing with matte and gloss coatings enhances texture. A foldable design allows easy assembly, and a reinforced detachable handle ensures convenience. The manufacturing process prioritizes sustainability and efficiency, creating packaging that is both aesthetic and practical, aligning with modern eco-conscious design trends.
Hönnunaráskorun: The biggest challenge was translating the food truck experience into functional packaging while ensuring stability. Traditional box structures lacked authenticity, requiring prototyping and material refinement. Balancing cultural authenticity with global appeal was another challenge. Foogo overcame these hurdles by merging design functionality with emotional storytelling, creating a visually engaging and immersive representation of Korean soul food.
Rannsóknir: This study examines how packaging enhances cultural storytelling in consumer experiences. Research analyzed the global appeal of K-food, the emotional connection to nostalgic snacks, and how interactive packaging influences perception. Surveys and prototypes confirmed that culturally immersive designs enhance engagement. Foogo’s food truck-inspired packaging was developed from these insights, ensuring a meaningful and relatable experience for international audiences.
Innblástur: While traditional Korean cuisine like bibimbap and bulgogi is globally recognized, Korean soul food remains largely unknown. Street snacks like gamja hotdog, egg bread, and dalgona are more than just food—they hold cultural significance and nostalgia. Foogo was inspired by Korean mobile food stalls and trucks, recreating the excitement of holding a warm snack on a cold day. The packaging captures this authentic street food experience, making Korean soul food accessible worldwide.
Lengd verkefnis: The project started in Seoul in February 2024 and was completed in Seoul in November 2024.
Verkflæði: Foogo’s unboxing simulates purchasing from a real food truck. The opening mechanism resembles a serving window, enhancing the authenticity of the experience. A detachable handle ensures portability, making it easy to carry. Design elements such as food truck signage create a realistic street food ambiance. Foogo is not just packaging—it is a storytelling tool, engaging consumers in a multi-sensory experience that extends beyond taste.
Einkaleyfi: This work is all original images not copyrighted.
Liðsmenn: Design Director : Jiwon Jung
Myndheimildir: This work is all original images not copyrighted.