Vegetable Box Umbúðir eftir Kikumi Yoshida

Hönnunarverkið Vegetable Box Umbúðir eftir Kikumi Yoshida er hávirt verðlaunaverk sem hlaut hin virtu 2025 A' Design Award í bronsi verðlaun í keppnisflokknum Umbúðahönnun.

BronsUmbúðir· 2025

Vegetable Box Umbúðir

eftir Kikumi Yoshida

Viðskiptavinur: Hagata Farm

Handhafi A' Design Award í bronsi í flokknum Umbúðir

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Litir

Hönnunin

Um Vegetable Box Umbúðir

Hönnunin endurmótar grænmeti sem list fædda úr jörðinni og höfðar til skynjanna með útliti sínu og ilmi. Myndefnið, innblásið af sólinni, endurspeglar þversnið af gulrót og táknar tengsl milli gjafa og viðtakanda. Þessi hönnun framsetur kunnuglegt grænmeti á nýstárlegan og skapandi hátt. Merkimiðar eru útbúnir úr efnum sem varðveita heilleika umbúðanna og gera kleift að endurnýta þær eftir gjafagjöf. Þessi umhugsunarverða nálgun eykur upplifað gildi grænmetisins, gerir það þýðingarríkara sem gjöf og dýpkar upplifunina fyrir bæði gjafa og viðtakanda.

Viðurkenningin

Um A' Design Award í bronsi

Vegetable Box Umbúðir vann A' Design Award í bronsi, mjög virta viðurkenningu sem veitt er framúrskarandi hönnunarverkum sem einkennast af sköpunargáfu, hugvitssemi og skarpskyggni. Sigurvegarar í bronsi eru ríkulega leiknir og áberandi skapandi gripir sem staðfesta víðtæka reynslu, ímyndunarafl og útsjónarsemi hönnuða sinna. Þess er vænst að Vegetable Box Umbúðir sé mjög metinn, dáður og elskaður hlutur sem er einstaklega fagmannlegur og nýstárlegur. Þetta hönnunarverk sem vann A' Design Award í bronsi felur í sér bestu starfsvenjur í list, vísindum, hönnun og tækni og er framúrskarandi fyrir athygli sína á smáatriðum. Vegetable Box Umbúðir fullnægir þörfum á dásamlegan hátt, snertir langanir, heillar tilfinningar og vekur forvitni.

Á bak við hönnunina

Fjölmiðlapakki

Heimildir, hópmeðlimir og tæknilegar upplýsingar frá hönnuðinum.

Einstakar eiginleikar: Vegetables are envisioned as "art born from the soil," engaging our senses through their appearance and aroma. The design motif, reminiscent of the sun, symbolizes a cross-section of a carrot, fostering connections between giver and receiver. This initiative reintroduces familiar vegetables in a novel light. The labels are made from materials that do not harm the packaging, allowing use after gifting. This approach enhances the value of the vegetables, making them a more meaningful gift.
Stærðir og umbúðir: 300 mm (w) x 235 mm (d) x 70 mm (h)
Merki: gift, package design, farmer, vegetable, foil stamping
Framleiðslutækni: This gift box is designed primarily to hold carrots and other root vegetables. Before creating the design, we carefully examined the carrots from various angles and chose a paper that highlights their vibrant colors. To enhance the visual appeal, we applied transparent foil stamping on the top surface, creating a symbol that resembles a sun, inspired by the cross-section of a carrot. The interior of the box features a deep gray color, accompanied by brand description text that articulates the brand concept. This thoughtful design not only showcases the beauty of the vegetables but also communicates the essence of the brand effectively.
Hönnunaráskorun: The value of carrots in the market is very low. The concept and difficult part of the project was to break that common sense and appeal to consumers by adding new value to the taste, beauty, and bounty of carrots and vegetables.
Rannsóknir: The motif printed on the top of the box is a cross section of a carrot, which is a schematic representation of the sun. The cross section of the carrot shows multiple tissues beautifully aligned. It is the parts of the carrot that are usually overlooked that have universal beauty.
Innblástur: Through extensive meetings in the fields, we gained insight into the farm owner's passion for vegetable farming and the intricacies of his production. This experience revealed that vegetables are not merely visually appealing; they possess a charm that engages the senses. This realization has greatly enhanced the brand's identity and improved the product's appeal, positively influencing consumer perception and reinforcing its market presence.
Lengd verkefnis: The project began in 2022 in Niihama, Ehime, Japan, and won the Grand Prix at that year's Creators Club Ehime Awards, as well as the Packaging Category Award and the Prefectural Citizens' Judging Award.
Verkflæði: Carrot leaves will be used as part of the cushioning material in this package. This way, the unique texture of the vegetable can be felt. In addition, a special label that does not damage the material of the box allows it to be used as a durable and beautiful box that can be used even after gifting.
Myndheimildir: #1:Designer Kikumi Yoshida, Kuuche design,Photographer Keijiro Ando,vegetable box,2023.