Judinstrom Beer Bjórumbúðir eftir Olha Takhtarova

Hönnunarverkið Judinstrom Beer Bjórumbúðir eftir Olha Takhtarova er hávirt verðlaunaverk sem hlaut hin virtu 2024 A' Design Award í járni verðlaun í keppnisflokknum Umbúðahönnun.

JárnUmbúðir· 2024

Judinstrom Beer Bjórumbúðir

eftir Olha Takhtarova

Viðskiptavinur: SOTB and D

Handhafi A' Design Award í járni í flokknum Umbúðir

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Litir

Hönnunin

Um Judinstrom Beer Bjórumbúðir

Judinstrom Beer er umbúðahönnun sem búin var til fyrir handverksbrugghús í Montreal, Kanada. Umbúðirnar nota staðlaða 473 ml álnetsdós, með miða sem mælist 5 x 8 tommur og er prentaður með fleyglitaprentun (flexography). Skandinavísk minni eru sett fram í nútímalegri túlkun með flötum grafískum myndskreytingum og letri með beinum línum og hornum. Litapallettan sameinar djúpblátt, gráa tóna og hvítt. Naumhyggjuleg uppsetning heldur vörumerkjaheitinu, bjórtegundinni og áfengisinnihaldi læsilegu, á meðan sameiginlegur myndrænn kjarni gerir kleift að bæta fleiri bjórtegundum við vörulínuna.

Viðurkenningin

Um A' Design Award í járni

Judinstrom Beer Bjórumbúðir vann A' Design Award í járni, virta viðurkenningu sem veitt er góðum hönnunarverkum sem uppfylla þær faglegu og iðnaðarlegu kröfur sem gerðar eru til vel hannaðra sköpunarverka. Sigurvegarar í járni sýna mikla færni, mikla sérhæfingu, sérfræðiskilning og skapandi getu höfunda sinna. Þess er vænst að Judinstrom Beer Bjórumbúðir sé mjög metið, dáð og elskað sköpunarverk sem er hagnýtt og nýstárlegt. Þetta hönnunarverk sem vann A' Design Award í járni sameinar bestu starfsvenjur greinarinnar og hefur hæfa tæknilega eiginleika tengda þekkingu og hæfileikum. Judinstrom Beer Bjórumbúðir er virt fyrir nákvæmni sína og er hannað til að veita lífsgæðabætur sem hjálpa til við að gera heiminn að betri stað.

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Fjölmiðlapakki

Heimildir, hópmeðlimir og tæknilegar upplýsingar frá hönnuðinum.

Einstakar eiginleikar: Judinstrom is a small craft brewery located in Montreal, QC Canada. Judinstrom Beer is brewed with respect to Belgian brewing traditions with notes of Ukrainian nature. Light barley, wheat, and caramel malts, along with modern hop varieties, create fruity and hoppy aromas in addition to a bright, balanced sweet, and dense body. Craft brewery Judinstrom produces beer of various styles with additions of spices, fruit purees, and other natural ingredients.
Stærðir og umbúðir: Label size 5 x 8 inches.
Merki: Beer Packaging, Scandinavian design, Label, Craft brewery
Framleiðslutækni: Standard aluminum can 473 ml, Flexography.
Hönnunaráskorun: Working on creating a craft beer brand in a modern Scandinavian style requires careful planning and attention to detail to achieve the desired result. It is necessary to find the right balance between modern design and traditional Scandinavian motifs so that the packaging looks contemporary while still maintaining a connection to the region's cultural heritage. Defining a color palette that conveys characteristic traits of the Scandinavian style, such as coldness and restraint, can be challenging. It is important to coordinate graphic elements with text on the packaging in a way that ensures information is readable and does not detract from the overall visual impression.
Rannsóknir: The design incorporates deep blue, shades of gray, and white for contrast and highlighting details. This palette creates an atmosphere of coldness and resilience, characteristic of Scandinavia. Illustrations in a flat graphic style are used on the packaging, creating a minimalist design. A font with straight lines and angles is chosen to complement the graphic elements of the packaging. Additionally, information about the brand, beer type, alcohol content, etc., is placed on the packaging in a way that is readable and does not disrupt the overall design.
Innblástur: The Judinstrom brand was created from scratch to enter the Canadian beer market and elevate the status of a local brewery from Montreal. It also sought to cultivate a specific beer consumption culture and introduce consumers to different styles of the beverage. The task included creating a logo, visual elements, and packaging design for craft beer using Scandinavian motifs but in a modern interpretation.
Lengd verkefnis: The project started in June 2023 in Montreal, QC Canada and Finished in September 2023
Verkflæði: Over time, 6 more beer styles will be added to the lineup. Therefore, a minimalist design with a unified core was created, which, through changes in details and placement of associative items, will emphasize and intuitively distinguish each beer flavor. The logo serves as the visual foundation for the entire beer lineup, ensuring unity and brand recognition. The design is simple and clean to avoid distracting consumers from the main idea and to create a cohesive look for the beer lineup.