Viennart Academy Vörumerkjahönnun eftir Yunzi Liu

Hönnunarverkið Viennart Academy Vörumerkjahönnun eftir Yunzi Liu er hávirt verðlaunaverk sem hlaut hin virtu 2024 A' Design Award í bronsi verðlaun í keppnisflokknum Auglýsinga-, markaðs- og samskiptahönnun.

BronsAuglýsingar· 2024

Viennart Academy Vörumerkjahönnun

eftir Yunzi Liu

Viðskiptavinur: ViennART Academy

Handhafi A' Design Award í bronsi í flokknum Auglýsingar

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Skoða hjá A' Design Award Fréttatilkynning Verðlaunamerki

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Hönnunin

Um Viennart Academy Vörumerkjahönnun

ViennArt Academy, ný liststofnun í Vienna, Bandaríkjunum, endurspeglar harmónískt samspil tímaheiðraðra hefða og nýstárlegra aðferða í hönnun sjónræns vörumerkis síns. Táknræna merkið, vandlega hannað til að sýna upphafsstafina VAA, þjónar sem myndlíking fyrir djúpstæða speglun listarinnar sjálfrar.

Viðurkenningin

Um A' Design Award í bronsi

Viennart Academy Vörumerkjahönnun vann A' Design Award í bronsi, mjög virta viðurkenningu sem veitt er framúrskarandi hönnunarverkum sem einkennast af sköpunargáfu, hugvitssemi og skarpskyggni. Sigurvegarar í bronsi eru ríkulega leiknir og áberandi skapandi gripir sem staðfesta víðtæka reynslu, ímyndunarafl og útsjónarsemi hönnuða sinna. Þess er vænst að Viennart Academy Vörumerkjahönnun sé mjög metinn, dáður og elskaður hlutur sem er einstaklega fagmannlegur og nýstárlegur. Þetta hönnunarverk sem vann A' Design Award í bronsi felur í sér bestu starfsvenjur í list, vísindum, hönnun og tækni og er framúrskarandi fyrir athygli sína á smáatriðum. Viennart Academy Vörumerkjahönnun fullnægir þörfum á dásamlegan hátt, snertir langanir, heillar tilfinningar og vekur forvitni.

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Heimildir, hópmeðlimir og tæknilegar upplýsingar frá hönnuðinum.

Einstakar eiginleikar: ViennART Academy is an emerging art high school located in Vienna, US. The visual identity design for ViennART Academy is a fusion of tradition and innovation. The logo is a reflective interpretation of VAA, symbolizing that art is a reflection of life. Solid and outlined shapes represent light and shadow in studio art. Parallelogram repetition underscores dynamism, echoing the academy's ethos of creativity and growth.
Stærðir og umbúðir: The primary logo must be displayed with a minimum width of 1 inch in all designs. For smaller applications, secondary logos and logo symbols will be utilized. A padding, as indicated in optional image #1, must surround the logo. The booklet dimensions adhere to A4 standards.
Merki: visual identity, logo design, booklet design, website design, marketing materials, graphic design, visual communication, branding
Framleiðslutækni: The design journey commenced with 20 hand-drawn sketches, iteratively refined through stakeholder collaboration to 8 potential logos. These were meticulously digitized using Adobe Illustrator, culminating in the final selection. Mockups were crafted in Photoshop, while Wix facilitated website realization, and InDesign was employed for booklet design. The process integrated traditional sketching with digital tools, ensuring meticulous attention to detail and stakeholder satisfaction.
Hönnunaráskorun: The project encountered hurdles starting with naming due to trademark application rejections. Logo development posed another challenge - deciding between full name or initials. We chose simplicity with VAA to differentiate from VA. Design-wise, the sharp corners of parallelograms seemed aggressive, so I adjusted angles in the booklet design for brand recognition and softer visual appeal. External factors like trademark laws and internal considerations like brand differentiation influenced decisions, shaping the project's trajectory.
Rannsóknir: In response to stakeholder input, we opted for a geometric logo to ensure clarity. Insights emphasized the need for concise website information. The signature parallelogram strengthens our visual identity in the booklet and other visual designs, enhancing brand recognition.
Innblástur: The project draws inspiration from the symmetry of V and A, embodying art as life's reflection. The play of light and shadow, pivotal in all art forms, informs the design ethos. Motivated by art's depth and resonance, the logo captures the essence of ViennART Academy's vision, a harmonious blend of tradition and innovation.
Lengd verkefnis: This project started in August 2023 and finished in February 2024. The website was published in September 2023. Print outs are currently under printing. This school location is in Vienna, Virginia, United States.
Verkflæði: ViennART Academy's visual identity features geometric shapes representing "VAA" for Vienna Art and Academy. The simplicity aids understanding and promotion. The repetitive parallelogram reinforces the logo's impact, ensuring it's memorable and recognizable. This design resonates with our core values and facilitates effective communication.
Myndheimildir: The images licenses are updated as a pdf document.