Hönnunarverkið Moutai 1935 Umbúðir fyrir áfengi eftir Chengdu Wanjiazu Technology Co., Ltd er hávirt verðlaunaverk sem hlaut hin virtu 2024 A' Design Award í gulli verðlaun í keppnisflokknum Umbúðahönnun.
GullUmbúðir· 2024
Moutai 1935 Umbúðir fyrir áfengi
eftir Chengdu Wanjiazu Technology Co., Ltd
Viðskiptavinur: Kweichow Moutai-Flavor Series Spirits Marketing Co., Ltd.
Handhafi A' Design Award í gulli í flokknum Umbúðir
Staðfestur verðlaunahafi
Staðfesta verðlaunastöðu fyrir #153916Hönnunin
Um Moutai 1935 Umbúðir fyrir áfengi
Moutai 1935 eru umbúðir fyrir kínverskt eimað brennivín frá Guizhou-héraði. Glerflaskan ber upphleypt mynstur á rauðum grunni sem sýna gyllt atriði af saltsölum og áfengisverslun í bænum Moutai. Mynstrin sækja innblástur í hefðbundnar kínverskar þjóðlífsmyndir. Þrír hringir af gylltum gárum eru upphleyptir á öxl flöskunnar. Upphleypta yfirborðið er fullunnið með glerungsúða sem bætir grip og áferð. Tappinn úr sinkblöndu notar brotna tannlaga byggingu sem vörn gegn fölsunum. Gjafaaskjan er gerð úr endurvinnanlegum og niðurbrjótanlegum spónapappa.
Viðurkenningin
Um A' Design Award í gulli
Moutai 1935 Umbúðir fyrir áfengi vann A' Design Award í gulli, óendanlega virta viðurkenningu sem veitt er fyrsta flokks, dásamlegum og framúrskarandi hönnunarverkum. Sigurvegarar í gulli eru afar nýstárleg, framsýn og töfrandi glæsileg sköpunarverk sem endurspegla snilld, visku og hæfni hönnuða sinna. Þess er vænst að Moutai 1935 Umbúðir fyrir áfengi sé mjög lofuð, brautryðjandi og stórfengleg uppfinning sem skilar fordæmislausu virði. Þetta hönnunarverk sem vann A' Design Award í gulli er stórbrotið, virt verkefni sem gagnast mörkum listar, vísinda, hönnunar og tækni mjög vel og færir þau fram á við. Moutai 1935 Umbúðir fyrir áfengi skapar sterkar þráartilfinningar, vekur ástríðu, hvetur til sköpunar og heillar okkur.
Á bak við hönnunina
Fjölmiðlapakki
Heimildir, hópmeðlimir og tæknilegar upplýsingar frá hönnuðinum.
- Einstakar eiginleikar
- Moutai 1935, a classic Chinese distilled spirit from Guizhou province, showcases its cultural essence through the packaging design that embraces the concept of inheriting the essence and bearing in mind the classic. On the bottle, the relief patterns stand out against a backdrop of Chinese red, unfolding a golden scroll of ancient salt sellers buying and savoring liquor in Moutai town. The bottle shoulder is embossed with circular ripples that symbolize time, regional identity, and labour.
- Stærðir og umbúðir
- product dimensions,230 mm x 85 mm x 85 mm
- Merki
- Moutai, Chinese distilled spirits, Chinese paintings, Relief patterns, Packaging
- Framleiðslutækni
- The gift box of Moutai 1935 is made from environmentally friendly, recyclable and biodegradable chipboard.
The bottle is crafted from the type of glass commonly used for Chinese distilled spirits. And the patterns on the bottle have been enhanced with a glaze spray to heighten the overall visual appeal.
The zinc alloy cap features an innovative broken dentiform structure as an anti counterfeit measure. - Hönnunaráskorun
- The key challenge lay in injecting novelty into the colour scheme of Chinese red and gold, which is commonly seen in the packaging designs for Chinese distilled spirits, and ultimately creating a classic and distinguished image for Moutai 1935. To this end, the bottle uses a muted shade of red as the background hue, exuding a profound vibe. And the inclusion of Chinese genre paintings seamlessly melds the Chinese distilled spirit with stories, imbuing Moutai 1935 with a vibrant cultural essence.
- Rannsóknir
- After thorough market research, the design team discovered that packaging designs for Chinese distilled spirits often look very similar and lack originality. Few highlight the history and quality of Chinese distilled spirits, and the cultural heritage of the product itself. Recognizing this gap, the design for Moutai 1935 delves into its historical context and regional traits, and further conveys them via traditional Chinese painting art to offer consumers a glimpse into Chinese liquor culture.
- Innblástur
- The bottle features the illustrations inspired by traditional Chinese genre paintings, vividly portraying the salt transport of Guizhou and liquor commerce scenes. These visuals highlight the historical significance of Moutai. The three circles of golden ripples on the bottle shoulder mirror the annual rings which represent the passage of time, the Chishui River as the water source of Moutai, and the terraced fields emblematic of the diligence and artisan spirit of Guizhou people.
- Lengd verkefnis
- The design and development of this project started in Chengdu, in November, 2020. It was introduced to the market in Guizhou, in January, 2022.
- Verkflæði
- The text and patterns on the bottle both feature a relief design and are enhanced with a glaze spray. This not only increases friction to prevent slipping when held, but also provides a pleasant touch and aesthetic allure.
- Liðsmenn
- Chengdu Wanjiazu Technology Co., Ltd
Chengdu Sanhui Longhe Advertising Design Co., Ltd
Jing 'an Jia(General Manager& Design Director)
Yi Huang(Designer)
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