Hönnunarverkið Milk Fit Umbúðahönnun eftir Li Huang er hávirt verðlaunaverk sem hlaut hin virtu 2023 A' Design Award í silfri verðlaun í keppnisflokknum Umbúðahönnun.

SilfurUmbúðir· 2023

Milk Fit Umbúðahönnun

eftir Li Huang

Viðskiptavinur: Shiny Meadow

Handhafi A' Design Award í silfri í flokknum Umbúðir

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Skoða hjá A' Design Award Fréttatilkynning Verðlaunamerki

Litir

Hönnunin

Um Milk Fit Umbúðahönnun

Milk Fit er umbúðahönnun fyrir létta nýmjólk. Flaskan er gerð úr þykktu og mjög gagnsæju PET-efni, með PE-tappa og BOPP-miða, sem gefur glerkennda áferð sem sýnir mjólkina skýrt. Hvert sett inniheldur þrjár 450 millilítra flöskur. Lítill grænn köttur, sýndur í mismunandi stellingum, er aðal sjónræna einkennið. Græni liturinn vísar til vistfræðilegs umhverfis búsins. Endurvinnslutákn á miðanum styðja hugmyndina um umhverfisvernd. Kötturinn tengir vöruna einnig við björgunarátak fyrir heimilislaus dýr.

Viðurkenningin

Um A' Design Award í silfri

Milk Fit Umbúðahönnun vann A' Design Award í silfri, gífurlega virta viðurkenningu sem veitt er hönnunarverkum í fremstu röð, stórfallegum og áhrifamiklum. Sigurvegarar í silfri eru ákaflega snjöll og afar skapandi verk sem sýna framúrskarandi sérfræðiþekkingu, hæfileika og skarpskyggni hönnuða sinna. Þess er vænst að Milk Fit Umbúðahönnun sé dásamlegt sýningarverk sem er einstaklega fagmannlegt og djúpt nýstárlegt. Þetta hönnunarverk sem vann A' Design Award í silfri er mjög athyglisverð, dáð uppfinning sem gagnast og færir mörk listar, vísinda, hönnunar og tækni fram á við. Milk Fit Umbúðahönnun er mjög öfunduð sköpun sem vekur langanir, færir jákvæðar tilfinningar og kveikir undrun og aðdáun.

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Fjölmiðlapakki

Heimildir, hópmeðlimir og tæknilegar upplýsingar frá hönnuðinum.

Einstakar eiginleikar: Milk Fit is a light fresh milk with a light heart in emotion and a light burden in diet, and its thickened and highly translucent PET bottle that is a symbol of high quality fresh milk, and the little green cat with different postures as the visual core, conveying the philosophy of biodiversity in the farm and cow welfare, while echoing the stray animal rescue campaign of the brand.
Stærðir og umbúðir: A set of three bottles, 450ml/69*69*164.2mm/each bottle
Merki: Dairy product packaging, environmental protection concept, public benefit activities, light fresh milk
Framleiðslutækni: PET high permeability bottle
PE bottle cap
BOPP label
Hönnunaráskorun: Milk Fit with highly translucent PET bottle fostering a glass-like texture presents the high nutrition, light burden, low fat and calorie of fresh milk and the healthy diet concept of light burden to users in an intuitive way. The image of little green cat interprets perfectly the biodiversity in the farm and cow welfare, and also gives the product the deep meaning of rescuing stray animals.
Rannsóknir: Milk is rich in high-quality protein and minerals. Proper intake can increase bone density and improve immunity. However, it also contains a lot of fat and calories, which can increase the burden on the body to affect digestion and absorption. As a result, fresh milk with a light burden on the body is gradually being favored by young people today.
Innblástur: The image of little green cat is inspired by the exploration of the environmental protection and public welfare original intention and the taste of young people. The green color reflects the ecological environment of the farm, while the cat can establish emotional connections with young people. The brand hopes to convey its philosophy of biodiversity in the farm and cow welfare and interpret the quality of high-end fresh milk.
Lengd verkefnis: The project was designed and developed in November 2021 in Shanghai, China, and launched in Shanghai, China in July 2022.
Verkflæði: The label conveys the concept of environmental protection and sustainable development to users through recycled icons. At the same time, the brand uses the visual image of the little green cat to tell the story of stray animal rescue campaign of the brand with animal protection organizations, calling on young people to extend this care to the animals around them as well as themselves.
Liðsmenn: Li.Huang