Hönnunarverkið Bethru Aðalhlutverk: Umbúðir fyrir hreinsivöru eftir Izabela Jurczyk er hávirt verðlaunaverk sem hlaut hin virtu 2022 A' Design Award í járni verðlaun í keppnisflokknum Umbúðahönnun.
JárnUmbúðir· 2022
Bethru Aðalhlutverk: Umbúðir fyrir hreinsivöru
eftir Izabela Jurczyk
Viðskiptavinur: Bethru
Handhafi A' Design Award í járni í flokknum Umbúðir
Staðfestur verðlaunahafi
Staðfesta verðlaunastöðu fyrir #140558Hönnunin
Um Bethru Aðalhlutverk: Umbúðir fyrir hreinsivöru
Bókartexti: Bethru er umbúðahönnun fyrir heimilishreinsivörur sem byggjast á föstum töflum og fjölnota úðabrúsa. Töflurnar eru gerðar úr 93 prósent náttúrulegum innihaldsefnum og eru veganvænar, án dýratilrauna og lausar við örplast. Hver tafla leysist upp í kranavatni og myndar 300 millilítra af hreinsivökva. Úðabrúsinn er keyptur einu sinni og notaður aftur og aftur, sem dregur úr plastúrgangi. Töflurnar eru vafðar inn í pappír og öskjurnar eru gerðar úr endurvinnanlegum pappír. Litir og form umbúðanna eru sótt í náttúruna.
Viðurkenningin
Um A' Design Award í járni
Bethru Aðalhlutverk: Umbúðir fyrir hreinsivöru vann A' Design Award í járni, virta viðurkenningu sem veitt er góðum hönnunarverkum sem uppfylla þær faglegu og iðnaðarlegu kröfur sem gerðar eru til vel hannaðra sköpunarverka. Sigurvegarar í járni sýna mikla færni, mikla sérhæfingu, sérfræðiskilning og skapandi getu höfunda sinna. Þess er vænst að Bethru Aðalhlutverk: Umbúðir fyrir hreinsivöru sé mjög metið, dáð og elskað sköpunarverk sem er hagnýtt og nýstárlegt. Þetta hönnunarverk sem vann A' Design Award í járni sameinar bestu starfsvenjur greinarinnar og hefur hæfa tæknilega eiginleika tengda þekkingu og hæfileikum. Bethru Aðalhlutverk: Umbúðir fyrir hreinsivöru er virt fyrir nákvæmni sína og er hannað til að veita lífsgæðabætur sem hjálpa til við að gera heiminn að betri stað.
Á bak við hönnunina
Fjölmiðlapakki
Heimildir, hópmeðlimir og tæknilegar upplýsingar frá hönnuðinum.
- Einstakar eiginleikar
- Bethru is a start-up household brand, which offers an innovative alternative ecological cleaning essentials in a form of solid tablets and reusable premium spray bottle. The tablets are made of 93% of natural ingredients, ecofriendly, vegan, cruelty free. A unique spray bottle is designed to be purchased once and re-used multiple times by consumer. Each tablet dissolved in a tap water gives 300ml of cleaning product. All is packed in ecofriendly beautiful packaging inspired by nature.
- Stærðir og umbúðir
- printing on bottle
Technical projection showing white underprint
Pantone: 1225C, 292C, 191C
flow-packs
Technical projection of flow-packs.
Pantone: 1225C, 292C, 191C
individual bottle box: multi surface / glass / bathroom / 379,4 x 405 mm
Pantone: 1225C, 292C, 191C
embossing, white printing
individual bottle band - multi surface / glass / bathroom
Technical projection
CMYK
leaflet
Technical projection.
Pantone solid uncoated 292U
embossing
shipper box / 698 x 659 mm
Technical projection
white printing - Merki
- packaging, craft, unique, ecology, sustainable, design, nature, recyclable, amazing, reusable
- Framleiðslutækni
- The vision for the design is based on our vision to create an economy that uses resources consciously. Tablets are made of mostly natural ingredients, eco friendly, vegan, cruelty free and microplastic free, while the overall product packaging and supply chain ensure a high level of responsibility and commitment in terms of material, health, reutilization, recycling and carbon footprint. The tablets are wrapped in 100% paper and the boxes are made of recyclable paper.
- Hönnunaráskorun
- The biggest challenge was to achieve sustainable packaging solutions not compromising the safety of the product and of the consumer. As one example our active formulations required to be protected from moisture during the storage and transportation. Developing sustainable packaging with intime amazing design has definitely been the biggest challenge of the project.
- Rannsóknir
- We follow the scientific method to develop our initial value proposition. From formulation to packaging design several tests have been done to ensure product efficacy, great design and amazing customer experience. We benchmark our products with highest standards in the market. From formulation stand point Bethru follows the highest manufacturing practices in product development and production. From packaging side the most recent materials technologies have been chosen and proven.
- Innblástur
- Bethru envisions conscious and sustainable world, where plastic usage is significantly reduced through the development of more sustainable home care solutions. Scientific research leaves no illusions and a new approach must be implemented. Bethru provides a supply chain ensuring a high level of responsibility and commitment in terms of material, recycling, reutilization and carbon management. An inspiration for the project design came from nature by using its colors beauty and properties.
- Lengd verkefnis
- The project started in Poland in April 2021 and finished in March 2022 by being ready to launch it in the european market
- Verkflæði
- BETHRU products allow customers to have a clean house using trendy and nice-looking products while minimizing their impact on the environment, saving space and money. One effervescent tablet when in contact with water and dissolve in few minutes gives you 300ml of harmless cleaning product. The bottle is to be used multiple times which intends to remove plastic from the system. It is an amazing alternative for the market products offered by traditional brands.
- Liðsmenn
- brand concept: Rui Bento
visual design concept: Izabela Jurczyk
graphic design: Studio Design
production of photos and film: Robert Przybysz - Myndheimildir
- Image #1: Photographer Robert Przybysz
Image #2: Photographer Robert Przybysz
Image #3: Photographer Robert Przybysz
Image #4: Photographer Robert Przybysz
Image #5: Photographer Robert Przybysz
Video: Robert Przybysz
pdf: studio design
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