Hönnunarverkið Koch's Meerrettich Vörumerkjabreyting eftir Wolkendieb Design Agency er hávirt verðlaunaverk sem hlaut hin virtu 2022 A' Design Award í silfri verðlaun í keppnisflokknum Umbúðahönnun.
SilfurUmbúðir· 2022
Koch's Meerrettich Vörumerkjabreyting
eftir Wolkendieb Design Agency
Viðskiptavinur: KOCHS Meerrettich & Feinkost GmbH
Handhafi A' Design Award í silfri í flokknum Umbúðir
Staðfestur verðlaunahafi
Staðfesta verðlaunastöðu fyrir #140491Hönnunin
Um Koch's Meerrettich Vörumerkjabreyting
Einkunnarorðið aftur til rætur, er um þessar mundir að sigra matvælaiðnaðinn. Fornt rótargrænmeti, sem inniheldur piparrót, er mjög vinsælt um þessar mundir. Til að endurvekja vörumerkið í hillum, endurvakaði Wolkendieb Kochs vörumerki og umbúðir. Merkið var nútímavætt til að verða djarfara og sýnilegra. Nýja hönnunin leggur áherslu á að sýna óunnin náttúruleg hráefni og hreinu uppskriftirnar án aukaefna eða íhaldsefna. Nýtt af akrinum beint til neytenda: beint, einfaldlega og af kærleika útbúið!
Viðurkenningin
Um A' Design Award í silfri
Koch's Meerrettich Vörumerkjabreyting vann A' Design Award í silfri, gífurlega virta viðurkenningu sem veitt er hönnunarverkum í fremstu röð, stórfallegum og áhrifamiklum. Sigurvegarar í silfri eru ákaflega snjöll og afar skapandi verk sem sýna framúrskarandi sérfræðiþekkingu, hæfileika og skarpskyggni hönnuða sinna. Þess er vænst að Koch's Meerrettich Vörumerkjabreyting sé dásamlegt sýningarverk sem er einstaklega fagmannlegt og djúpt nýstárlegt. Þetta hönnunarverk sem vann A' Design Award í silfri er mjög athyglisverð, dáð uppfinning sem gagnast og færir mörk listar, vísinda, hönnunar og tækni fram á við. Koch's Meerrettich Vörumerkjabreyting er mjög öfunduð sköpun sem vekur langanir, færir jákvæðar tilfinningar og kveikir undrun og aðdáun.
Á bak við hönnunina
Fjölmiðlapakki
Heimildir, hópmeðlimir og tæknilegar upplýsingar frá hönnuðinum.
- Einstakar eiginleikar
- The motto "back to the roots" is currently conquering the food industry. Ancient root vegetables, which include horseradish, are currently very popular. This trend is taken on the successfully relaunched KOCH's products. The new design doesn't focus on depicting the dishes, but rather the unprocessed illustrated ingredients. Fresh from the field - directly, simply and lovingly prepared!
- Stærðir og umbúðir
- Jars with natural paper labels in various sizes are sold in retail. The relaunch also includes a aluminium tube and the entire catering range with large plastic containers. Each recipe has its own illustrations and colour-code. In order to put forward the products top-freshness, a freshness and quality seal has been created. The intensity-level is indicated by a scale.
- Merki
- packaging, brand image, rebranding, WOLKENdieb, Develey, KOCHs, horseradish, logo
- Framleiðslutækni
- The logo was relaunched first. From there, the shape of the labels has been adapted to the new identity. A freshness and quality has been created. All labels are printed on natural uncoated paper.
- Hönnunaráskorun
- The challenge was to give KOCH's brand a new look that would appeal to younger and new customers, without losing existing customers. The design had to reflect the naturality and simplicity of each "like-before recipes"
- Rannsóknir
- Before the project started, a market research analysis was conducted to reveal the weaknesses of the brand, and how it should be upgraded. After the brand and product relaunch, a new market research was successfully conducted, and showed how well the rebranding works on the consumers.
- Innblástur
- KOCH's is a subsidiary brand of the Develey-Group, one of the strongest international companies for mustards, sauces and dressings. Local production and national sales are particularly driving its popularity. Since the family business was founded more than 100 years ago, KOCH's has been cultivating its own fields, conducting its own plant research on cultivation, storage and gentle processing in the production lines. The task was to reflect this quality and naturalness on the labels.
- Lengd verkefnis
- The project started in March 2021 in Aachen, Germany and finished in July 2021. It is displayed on shelves since November 2021. It was showcased in the 196th issue of the "Creativ Verpacken".
- Verkflæði
- To match the brand relaunch even more, the recipes were reworked to become even cleaner, without any additives or conservatives.
- Liðsmenn
- Creative Director: Annika Reuber
Art Director: Daskia Frohn
Art Director: Chloe Krey
Technical Artworker: Margit Jansen
Kostað efni
Kannaðu umfram Designers.org
Uppgötvaðu vörur, þjónustu og tækifæri frá auglýsingaaðilum okkar.
Meira til að kanna
Tengd hönnunarverk
Skoðaðu fleiri verðlaunahönnun úr sama flokki, valin eftir gæðum.
