Hönnunarverkið Eco Smile Umbúðir eftir Musa Celik er hávirt verðlaunaverk sem hlaut hin virtu 2022 A' Design Award í járni verðlaun í keppnisflokknum Umbúðahönnun.

JárnUmbúðir· 2022

Eco Smile Umbúðir

eftir Musa Celik

Viðskiptavinur: Gleen

Handhafi A' Design Award í járni í flokknum Umbúðir

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Heimsækja vefsíðu Skoða hjá A' Design Award Fréttatilkynning Verðlaunamerki

Litir

Hönnunin

Um Eco Smile Umbúðir

Hönnunin miðar að því að bjóða upp á lausnir varðandi lykilatriði, þar á meðal umhverfisfótspor. Nafn vörumerkisins er myndað með því að sameina „green“ (grænt) og „clean“ (hreint). Samsetning laufblaðs og varamynda í merkinu á umbúðunum táknar bros náttúrunnar. Hvíti bakgrunnurinn og mjúkir litirnir sýna útdrætti vörunnar. Umbúðirnar eru unnar úr endurnýjanlegum auðlindum til að koma í veg fyrir plastúrgang. Að auki eru 75 prósent flaskanna framleidd úr endurunnu efni og eru þær 100 prósent endurvinnanlegar.

Viðurkenningin

Um A' Design Award í járni

Eco Smile Umbúðir vann A' Design Award í járni, virta viðurkenningu sem veitt er góðum hönnunarverkum sem uppfylla þær faglegu og iðnaðarlegu kröfur sem gerðar eru til vel hannaðra sköpunarverka. Sigurvegarar í járni sýna mikla færni, mikla sérhæfingu, sérfræðiskilning og skapandi getu höfunda sinna. Þess er vænst að Eco Smile Umbúðir sé mjög metið, dáð og elskað sköpunarverk sem er hagnýtt og nýstárlegt. Þetta hönnunarverk sem vann A' Design Award í járni sameinar bestu starfsvenjur greinarinnar og hefur hæfa tæknilega eiginleika tengda þekkingu og hæfileikum. Eco Smile Umbúðir er virt fyrir nákvæmni sína og er hannað til að veita lífsgæðabætur sem hjálpa til við að gera heiminn að betri stað.

Á bak við hönnunina

Fjölmiðlapakki

Heimildir, hópmeðlimir og tæknilegar upplýsingar frá hönnuðinum.

Einstakar eiginleikar: "Gleen" brand name is formed by combining green and clean, two words that are the essence of the product.

While defining the concept for the brand, the logo is used as a smiling leaf. A powerful identity that would identify with the brand even after many years was crucial.

The combination of leaf and lip figures in the logo symbolizes the awakening of nature, human respect for nature, and nature's smile. This logo makes the consumer feel the positive effect of the brand on nature and people.
Stærðir og umbúðir: Height 29 cm X Length 9,5 cm X Width 6,4 cm
Merki: Eco-friendly, Natural, Minimal, Vegan, Recyclable
Framleiðslutækni: The packaging is obtained from renewable resources and can dissolve in nature. In addition, %75 of the bottles are made from recycled materials, and they are %100 recyclable.

Focusing on adding design elements such as pumps, triggers, measuring cups that can be bought once and used repeatedly aims to prevent waste.

In the sleeve design, the white background reflects the pureness of the product. Soft colors represent the extracts. The simplicity of the products is also observed in the packaging.
Hönnunaráskorun: Topics, including the environment and climate change, growing consumption, and the environmental footprint, were one of the main factors that affected the design.

The main challenge was to reflect this point of view from the brand name to the logo, from the bottle design to the label design.
Rannsóknir: With consumers' awareness regarding health and natural products, their lifestyles have also changed. Therefore, as in every category, the interest in products with natural ingredients has increased day by day in household cleaning products.

As a result, brand and packaging designs that reflect product contents with a strong brand identity emerged. While the products do not harm the environment thanks to their unique formulas, their packaging designs also reduce their carbon footprint.
Innblástur: The main inspiration was the nature-friendly standpoint of the brand. Therefore, the design that meets the responsibilities on essential issues concerning the environment and the trace left on nature was the primary goal.

While creating the designs, the words of the famous architect Gaudi inspired the process. Gaudi sees no straight lines or sharp corners in nature and adds: "Nothing is art unless it comes from nature." Therefore, the product bottles look in harmony with nature, with simple, rounded lines. It was crucial for the brand's visual world to feel this perspective.
Lengd verkefnis: Turkey, 07 July 2021 - 20 November 2021
Verkflæði: The product range will be available online, so warehouses to facilitate operational storage and cargo shipment are designed to increase consumer satisfaction after-sales.

The bottle has been designed in industrial designs to take up minimal space in storage and cargo shipments. As a result, there is minimum air space in the box in storage, parcel, and cargo packages which helps to reduce carbon emissions in transportation.
Liðsmenn: Musa Çelik, Efe Esa, Efkan Aydınlı