Hönnunarverkið 87MM Brand Story Bókahönnun eftir Sunghoon Kim er hávirt verðlaunaverk sem hlaut hin virtu 2022 A' Design Award í silfri verðlaun í keppnisflokknum Hönnun prentaðra og útgefinna miðla.

SilfurPrentun· 2022

87MM Brand Story Bókahönnun

eftir Sunghoon Kim

Viðskiptavinur: 87mm

Handhafi A' Design Award í silfri í flokknum Prentun

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Litir

Hönnunin

Um 87MM Brand Story Bókahönnun

87MM er leiðandi tískumerki í Kóreu sem skapar hversdagsmenningu með smekk og gáfum. Frá stofnun árið 2011 hefur bókin verið hönnuð til að segja sögu síðasta áratugarins fyrir þá sem elska 87MM, í gegnum Moment by Moment, We Say No Concept But Good Sense, merki með tíu ára sögu. Þetta mun auðvelda nánari samskipti við unga kóreska almenninginn sem líkar við 87MM og hefur mikinn áhuga á því, bæði í gegnum sögur stofnendanna tveggja og vörumerkjasögu 87MM.

Viðurkenningin

Um A' Design Award í silfri

87MM Brand Story Bókahönnun vann A' Design Award í silfri, gífurlega virta viðurkenningu sem veitt er hönnunarverkum í fremstu röð, stórfallegum og áhrifamiklum. Sigurvegarar í silfri eru ákaflega snjöll og afar skapandi verk sem sýna framúrskarandi sérfræðiþekkingu, hæfileika og skarpskyggni hönnuða sinna. Þess er vænst að 87MM Brand Story Bókahönnun sé dásamlegt sýningarverk sem er einstaklega fagmannlegt og djúpt nýstárlegt. Þetta hönnunarverk sem vann A' Design Award í silfri er mjög athyglisverð, dáð uppfinning sem gagnast og færir mörk listar, vísinda, hönnunar og tækni fram á við. 87MM Brand Story Bókahönnun er mjög öfunduð sköpun sem vekur langanir, færir jákvæðar tilfinningar og kveikir undrun og aðdáun.

Á bak við hönnunina

Fjölmiðlapakki

Heimildir, hópmeðlimir og tæknilegar upplýsingar frá hönnuðinum.

Einstakar eiginleikar: He designed the brand book of 87MM, a Korean fashion brand. 87MM is a representative fashion brand in Korea that creates a culture in everyday life through sense and wit. You can see the story of 87MM over the past decade through the brand book which contains the record of the 10th anniversary since its launch in 2011.
Stærðir og umbúðir: Hardcover book, 190 mm × 280 mm × 33 mm, 400 page. The cover is debossing and hot foil stamping (gloss black), the Spine is hot foil stamping (gloss black), Coating silkscreen on the paper.
Merki: 87MM, brand book, book, design, editorial, graphic, typography
Framleiðslutækni: The cover design was designed to express the accumulation of stories for 10 years by printing thick boards and 87MM main colors on paper and was made using debossing and matte inkstones on the front and back of the cover. It is divided into three parts in total, and we used four types of paper to express the image well according to the characteristics of each part. Part 1-1 is made to have a different texture than other parts by coating with a silkscreen.
Hönnunaráskorun: In organizing and classifying vast amounts of data over the past decade, data had to be classified and selected so that it could be an interesting record that suits the character of a fashion brand and expresses the brand well, not just a record of 10 years. And the newly designed font had to harmonize with the story expressed in writing. The selection of paper to express these materials well was also an important task.
Rannsóknir: According to the nature of the fashion brand, he wanted to classify the story of the past decade into three parts. Since the characteristics of each part are clearly distinguished, it was judged that using paper in four types could convey the story of 87MM more accurately. Through the form, proportion, and texture of the book, I wanted to convey that it is a book made by a brand's philosophy and fashion brand.
Innblástur: While interviewing the two founders of 87MM, who were fashion models, He learned the story of how they made clothes. He wanted to convey the story of their 10 years of making clothes in a book. He came to think about how to express their favorite colors, graphics, and various elements in the book. Inspired by the numbers 8 and 7, He designed fonts, and He designed books using these fonts.
Lengd verkefnis: The project began in Seoul, Korea, in March 2021 and ended in January 2022. Books have been on sale in Korea since January 2022.
Verkflæði: Through the brand book, he designed to tell the public who likes 87MM, Korea's leading fashion brand, the story of the 10 years since its establishment in 2011. This book will serve to communicate more closely with the young Korean public who likes 87MM and is enthusiastic about it through the story of the brand and the story of the two founders as well as the brand philosophy of 87MM.
Liðsmenn: Writing: Kim Wonjoong, Park Jiwoon
Design: Kim Sunghoon
Myndheimildir: 87MM