Wuliang Image Áfengisumbúðir eftir Luo Heng

Hönnunarverkið Wuliang Image Áfengisumbúðir eftir Luo Heng er hávirt verðlaunaverk sem hlaut hin virtu 2022 A' Design Award í silfri verðlaun í keppnisflokknum Umbúðahönnun.

SilfurUmbúðir· 2022

Wuliang Image Áfengisumbúðir

eftir Luo Heng

Viðskiptavinur: Laboratory and Hopeful

Handhafi A' Design Award í silfri í flokknum Umbúðir

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Hönnunin

Um Wuliang Image Áfengisumbúðir

Wuliang Image er hönnun áfengisumbúða sem sköpuð var fyrir kínverskt Baijiu-vörumerki. Lögun flöskunnar er innblásin af Tunglflöskunni frá Ming-tímabilinu, og hringlaga bolurinn vísar til fullmánans og hugmyndarinnar um endurfundi. Bogadregnar línur og vatnsbylgjurendur vefja sig um flöskuna eins og silki. Glerbolurinn er sandblásinn og ber upphleyptan rósagulls-lógó, á meðan flöskutoppurinn notar matta málmhúðunartækni. Askjan er úr frostuðu gullnu akrýli með upphleyptum málmi og heitprentun. Hálfgegnsætt grunnáferðin styður stöðugt og þægilegt grip.

Viðurkenningin

Um A' Design Award í silfri

Wuliang Image Áfengisumbúðir vann A' Design Award í silfri, gífurlega virta viðurkenningu sem veitt er hönnunarverkum í fremstu röð, stórfallegum og áhrifamiklum. Sigurvegarar í silfri eru ákaflega snjöll og afar skapandi verk sem sýna framúrskarandi sérfræðiþekkingu, hæfileika og skarpskyggni hönnuða sinna. Þess er vænst að Wuliang Image Áfengisumbúðir sé dásamlegt sýningarverk sem er einstaklega fagmannlegt og djúpt nýstárlegt. Þetta hönnunarverk sem vann A' Design Award í silfri er mjög athyglisverð, dáð uppfinning sem gagnast og færir mörk listar, vísinda, hönnunar og tækni fram á við. Wuliang Image Áfengisumbúðir er mjög öfunduð sköpun sem vekur langanir, færir jákvæðar tilfinningar og kveikir undrun og aðdáun.

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Fjölmiðlapakki

Heimildir, hópmeðlimir og tæknilegar upplýsingar frá hönnuðinum.

Einstakar eiginleikar: The design of Wuliang Image adopts abstract and artistic elements to make the visual experience full of imagination, uses modern methods to convey the essence and connotation of Chinese traditional culture and show the unique charm of oriental culture. Wuliang Image perfectly integrates the historical weight of Chinese Baijiu with modern fashion elements, which matches the brand slogan of “Wuliang Quality, Oriental Image”.
Stærðir og umbúðir: The bottle is wrapped by water wave stripes just like the water wave is embracing the bottle body, the translucent grinding texture brings a special visual pleasure and upgrade the tactile experience for stable and comfort grip.
Merki: Liquor packaging, Chinese traditional culture, oriental culture, container design, ethnic culture, modern design
Framleiðslutækni: The bottle body is made of glass with sandblasting process and embossed with rose gold logo; the top of the bottle uses matte metal electroplating process; the box body is made of frosted gold acrylic with relief metal and hot stamping process.
Hönnunaráskorun: This packaging integrates the brand culture of Wuliangye, modern culture and oriental culture. Through the unique letter design of "Wuliang" and "Image" and the red frosted bottle cap, it inherits the brand's culture well. At the same time, it uses the elements such as "curve lines" and "waves" and multiple processes including engraving, embossing, hot stamping, electroplating, etc. to combinate the essence of oriental culture and modern culture better.
Rannsóknir: Research type: liquor packaging design;
Research goal: to give Wuliang Group a new cultural character;
Research direction: integrating oriental culture and modern culture;
Research methods: online data, classic books, fieldwork and interview;
Social influence: Wuliang Image bottle packaging combines classic and fashion. With profound cultural heritage, it shows the confidence of Chinese liquor culture and brand and the image of Chinese Baijiu products in the new era.
Innblástur: The design inspiration of the bottle comes from the Ming Dynasty "Moon bottle". The bottle body resembles the full moon conveying the meaning of “reunion". The bottle is decorated with flexible lines conveying the meaning of “the Chinese Baijiu is the burning water,” the bottle is wrapped by water wave stripes that look like the silk, which is full of Chinese traditional culture character.
Lengd verkefnis: The project started in September 2021 in Torino and finished.
Verkflæði: For the bottle design, the imagination (frosted water waves) generated from “Image” embraces “Wuliang”; In other words, the Wuliang Image is the most imaginative, artistic design in Wuliangye, giving Wuliang Group a new cultural character.
Liðsmenn: Luo Heng
Myndheimildir: Luo Heng