Future of Banking Útskýringar Hreyfigrafík eftir Moree Wu

Hönnunarverkið Future of Banking Útskýringar Hreyfigrafík eftir Moree Wu er hávirt verðlaunaverk sem hlaut hin virtu 2022 A' Design Award í silfri verðlaun í keppnisflokknum Kvikmynda-, myndbanda- og teiknimyndahönnun.

SilfurKvikmynd· 2022

Future of Banking Útskýringar Hreyfigrafík

eftir Moree Wu

Viðskiptavinur: Julius Baer

Handhafi A' Design Award í silfri í flokknum Kvikmynd

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Litir

Hönnunin

Um Future of Banking Útskýringar Hreyfigrafík

Fröken Wu bjó til þetta myndband fyrir Julius Baer til að útskýra vinnuaðferðina á nýju stafrænu vörunni þeirra fyrir hugsanlega fjárfesti. Allt frá hugmyndavinnu, söguborði, stílrammahönnun til hreyfimynda, fann hún út hvernig á að sjá muninn á miklu vinnuflæði, stafrænni væðingu og nýjum tímum. Hún bætti við sjónrænum myndlíkingum til að auka sérstöðu. Skapandi hugsun og tækni var notuð til að búa til myndband með skýrri frásögn frá sögu og sjónrænum aðdráttarafl. Þetta myndband sýndi þá fallegu framtíð sem nýja stafræna varan mun hafa í för með sér.

Viðurkenningin

Um A' Design Award í silfri

Future of Banking Útskýringar Hreyfigrafík vann A' Design Award í silfri, gífurlega virta viðurkenningu sem veitt er hönnunarverkum í fremstu röð, stórfallegum og áhrifamiklum. Sigurvegarar í silfri eru ákaflega snjöll og afar skapandi verk sem sýna framúrskarandi sérfræðiþekkingu, hæfileika og skarpskyggni hönnuða sinna. Þess er vænst að Future of Banking Útskýringar Hreyfigrafík sé dásamlegt sýningarverk sem er einstaklega fagmannlegt og djúpt nýstárlegt. Þetta hönnunarverk sem vann A' Design Award í silfri er mjög athyglisverð, dáð uppfinning sem gagnast og færir mörk listar, vísinda, hönnunar og tækni fram á við. Future of Banking Útskýringar Hreyfigrafík er mjög öfunduð sköpun sem vekur langanir, færir jákvæðar tilfinningar og kveikir undrun og aðdáun.

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Heimildir, hópmeðlimir og tæknilegar upplýsingar frá hönnuðinum.

Einstakar eiginleikar: Julius Baer approached Ms. Wu to create a motion graphic video to explain and promote their digital product for their potential investors. She produced a nearly two mins length video to emphasize the benefits of Digitization of Banking. This video used many visual metaphors, vividly told a story about how the product help people working more efficiently, more comfortably when they deal with banking problems. It also showed how the product helped to enter a new digital era with full enjoyment.
Stærðir og umbúðir: 1920 x 1080 HD Video
The whole video is created by a computer. Many new technologies(Adobe suite, the way I collect references, etc) helped me achieve ideas that would have taken a lot of time in a traditional way.
Merki: Motion Graphics, Animation, Cel Animation, Styleframe, Video
Framleiðslutækni: Storyboarding, Conceptual Visualization, Storytelling, Graphic Design, Illustration, Motion Graphics, Cel animation, AE Animation
Hönnunaráskorun: The hardest part of this project for me is time management. It's not easy to work storyboard, design, animation all by myself with tons of communications between clients and I. By solving this problem I used the "GTD(get things done)" method and it helps me to finish the whole piece in an efficient way.
How to create a clear storytelling structure with interesting visual metaphors is another big challenge. After a lot of research work with a huge amount of references, the end result was a very satisfying one for both the client and myself.
Rannsóknir: This is a video about "digitalization", I needed to collect a lot of information from other animations and infographics on how data works and how they being transferred. In the meanwhile, the comparison between the look of some tools in our real life and the look of them in the digital world(UI) also inspired me. In addition, the look and the behaviors of office workers(especially ladies) helped me create the characters in this video.
Innblástur: All great user interfaces from different apps and how they are using digitalization to help people live an easier life is one of my biggest inspirations. I learned to use camera movement to tell a story and how to build a clear story through efficient storytelling from all beautiful animations and motion graphic videos. When I did designs, I always got inspired by minimalist modern art.
Lengd verkefnis: The project started in December 2019 in New York and finished in March 2020 in New York.
Verkflæði: All my commercial projects start with communication with clients. The client and I settled down the script before creating the storyboards. Storyboards need to decide the storytelling structure, narrative clarities, and camera movement. Then I started design styleframes for every shot. In this phase, I needed to make sure each styleframes were visually attractive without misunderstanding. After the design phase, the animation was executed. Everything came to life and came together as a whole piece at the moment.
Liðsmenn: Moree Wu
Myndheimildir: Image #1: creator Moree Wu, Digitization of Banking, 2019.
Image #2: creator Moree Wu, Digitization of Banking, 2019.
Image #2: creator Moree Wu, Digitization of Banking, 2019.
Image #2: creator Moree Wu, Digitization of Banking, 2019.
Image #2: creator Moree Wu, Digitization of Banking, 2019.