Baltija Chocolate Collection Frumhlutverk: Umbúðir fyrir sælgæti eftir Bold Brands

Hönnunarverkið Baltija Chocolate Collection Frumhlutverk: Umbúðir fyrir sælgæti eftir Bold Brands er hávirt verðlaunaverk sem hlaut hin virtu 2021 A' Design Award í silfri verðlaun í keppnisflokknum Umbúðahönnun.

SilfurUmbúðir· 2021

Baltija Chocolate Collection Frumhlutverk: Umbúðir fyrir sælgæti

eftir Bold Brands

Viðskiptavinur: Bold Brands

Handhafi A' Design Award í silfri í flokknum Umbúðir

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Staðfestur verðlaunahafi

Staðfesta verðlaunastöðu fyrir #122959

Heimsækja vefsíðu Skoða hjá A' Design Award Fréttatilkynning Verðlaunamerki

Litir

Hönnunin

Um Baltija Chocolate Collection Frumhlutverk: Umbúðir fyrir sælgæti

Baltija er umbúðaröð fyrir súkkulaðisafn sem selt er á Eystrasaltssvæðinu. Nafnið kemur frá litháíska orðinu yfir Eystrasalt, sem var innblástur hönnunarinnar. Viti og sjávarsena eru myndskreytt í klassískum viktoríönskum stíl, með bylgjóttum formum sem gefa til kynna hreyfingu vatnsins. Engin þjóðartákn eru notuð, svo umbúðirnar tákna allt svæðið frekar en eitt land. Djúpur grænblár tónn bætir við fágaðu útliti. Kassarnir og umslögin eru gerð úr pappír, prentuð með offset-prentun og fullunnin með mattri lakkhúð og koparþynnusmáatriðum.

Viðurkenningin

Um A' Design Award í silfri

Baltija Chocolate Collection Frumhlutverk: Umbúðir fyrir sælgæti vann A' Design Award í silfri, gífurlega virta viðurkenningu sem veitt er hönnunarverkum í fremstu röð, stórfallegum og áhrifamiklum. Sigurvegarar í silfri eru ákaflega snjöll og afar skapandi verk sem sýna framúrskarandi sérfræðiþekkingu, hæfileika og skarpskyggni hönnuða sinna. Þess er vænst að Baltija Chocolate Collection Frumhlutverk: Umbúðir fyrir sælgæti sé dásamlegt sýningarverk sem er einstaklega fagmannlegt og djúpt nýstárlegt. Þetta hönnunarverk sem vann A' Design Award í silfri er mjög athyglisverð, dáð uppfinning sem gagnast og færir mörk listar, vísinda, hönnunar og tækni fram á við. Baltija Chocolate Collection Frumhlutverk: Umbúðir fyrir sælgæti er mjög öfunduð sköpun sem vekur langanir, færir jákvæðar tilfinningar og kveikir undrun og aðdáun.

Á bak við hönnunina

Fjölmiðlapakki

Heimildir, hópmeðlimir og tæknilegar upplýsingar frá hönnuðinum.

Einstakar eiginleikar: All countries that are bound to baltic sea are unique in their own way. That is why no specific graphic elements were used that would indicate on country or another. Design was thought to be as timeless as possible so classic victorian style illustration were created. This style is full of wavy and dynamic forms that resembles sea movement and volatility. Background contains unique sea scenery together with lighthouse in the foreground connecting it all together.
Stærðir og umbúðir: All boxes and envelopes was made from paper, offset printing with matte varnish and copper foil elements.
Merki: Baltija, Chocolate collection. Chocolate, Chocolate packaging
Framleiðslutækni: All packagings were printed with offset technology, enriched with matte varnish and copper foil elements.
Hönnunaráskorun: Biggest challenge was to find symbol that would be unifying throughout the Baltic region, find the target audience and how the product is consumed. With this criteria in mind big challenge was to pick the right subtle and yet luxury style for the graphics which would also has to be timeless and very different from the competition.
Rannsóknir: One of the most important task was to determine the consumer of the product. Research revealed that oftentimes it is bought as a souvenir from the baltic region. This gave an insight that it should not be associated with one country and it also should communicate the Baltic sea more than box contents. Appearance is really important part of package which is intended to be the gift. Extreme attentions was given to details as well as overall package aesthetics to trigger positive emotion to the end user.
Innblástur: Confectionery name Baltija came from name of the Baltic Sea in lithuanian. The sea was the main inspiration of this project. It is neighbouring 8 countries, which are all different. Sea is calm and do not carry its own identity as such. That is why the lighthouse was selected as the main symbol of the packaging. Sea also was the inspiration when picking colour. Deep greenish blue colour gave vibrance and luxury feel letting it stand out in the context of confectionery packaging all over the balt
Lengd verkefnis: This project started in January 2020 February and finished 2020 May
Verkflæði: Three separate packages were created for this product line. One of the boxes containing more than fifty candies plastic usage was reduced and paper separations were introduced. Fifteen candy box was decorated with uncommon type of cover giving overall packaging more elegance. To extend same visual experience chocolate bar was packed in carton envelope containing the same graphics.
Liðsmenn: Creative Director: Motiejus Gaigalas
Head Of Design: Vytenis Petrusevicius
Graphic Design: Vytenis Petrusevicius, Zydrunas Slajus
Illustrator: Zydrunas Slajus
Myndheimildir: Photography: Motiejus Gaigalas, Zydrunas Slajus