Hönnunarverkið Diablo Black Vínmiði eftir Ximena Ureta er hávirt verðlaunaverk sem hlaut hin virtu 2021 A' Design Award í silfri verðlaun í keppnisflokknum Umbúðahönnun.

SilfurUmbúðir· 2021

Diablo Black Vínmiði

eftir Ximena Ureta

Viðskiptavinur: Concha y Toro

Handhafi A' Design Award í silfri í flokknum Umbúðir

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Litir

Hönnunin

Um Diablo Black Vínmiði

Diablo Black er vínmiði hannaður fyrir chilenskt vín frá Maule-héraðinu. Miðinn sýnir Djöfulinn sem miðlæga fígúru og tjáir dökkan, dularfullan og fágaðan karakter. Keilulaga miðinn er offsetprentaður í sjö sérlitum á sjálflímandi efni og hann er frágenginn með mattri gullhúð, stimplun og satínáferðar UV-lakki. Endurteknar prófanir þurfti til að prenta litina yfir gljáandi gullhúðina, þannig að andlitið birtist á milli svartra tóna, rauðra og gulls með brenndu yfirbragði. Hönnunin sameinar vínhefð og nútímalegan vörumerkjaanda.

Viðurkenningin

Um A' Design Award í silfri

Diablo Black Vínmiði vann A' Design Award í silfri, gífurlega virta viðurkenningu sem veitt er hönnunarverkum í fremstu röð, stórfallegum og áhrifamiklum. Sigurvegarar í silfri eru ákaflega snjöll og afar skapandi verk sem sýna framúrskarandi sérfræðiþekkingu, hæfileika og skarpskyggni hönnuða sinna. Þess er vænst að Diablo Black Vínmiði sé dásamlegt sýningarverk sem er einstaklega fagmannlegt og djúpt nýstárlegt. Þetta hönnunarverk sem vann A' Design Award í silfri er mjög athyglisverð, dáð uppfinning sem gagnast og færir mörk listar, vísinda, hönnunar og tækni fram á við. Diablo Black Vínmiði er mjög öfunduð sköpun sem vekur langanir, færir jákvæðar tilfinningar og kveikir undrun og aðdáun.

Á bak við hönnunina

Fjölmiðlapakki

Heimildir, hópmeðlimir og tæknilegar upplýsingar frá hönnuðinum.

Einstakar eiginleikar: Diablo Black is a wine that combines the tradition of the acclaimed terroir of Maule, southern Chile, with superior winemaking know-how. With grapes that have ripened to perfection, it has delicious notes of black fruits, and is generous, flavorful, dark and mysterious. Diablo is enriched by the earth and energized by its molten core.
Stærðir og umbúðir: Conical label. Upper width: 10.60 mm. Lower width: 10 mm. Height: 12.20 mm
Merki: Diablo Black, Diablo Red, Concha y Toro, Ximena Ureta, wine packaging, label design,Chilean wine, packaging.
Framleiðslutækni: Label: Offset printed in 7 special colors on Estate #8 - Self-adhesive, pantone Black, pantone 438U, pantone 1935U, pantone 877U, pantone 109U, pantone 433U, matt gold foil, stamp and UV Satin varnish.
Hönnunaráskorun: The creative challenge for Diablo Black was to visually represent the Devil’s mysterious, intriguing, sophisticated, irreverent, dark and elegant personality: a personality that would produce a strong attraction to the extraordinary. To combine the tradition of the wine industry and the modernity of the brand's spirit. The challenge for a label like this is to design a packaging that could appeal several markets in the world.
Rannsóknir: The difficulties in the technical delivery for this project were very demanding. Several tests were made to achieve, among many things, the printing of the colors on shiny gold foil, so that the Devil's face could be seen between blacks, reds and gold foil with a burnt appearance.
Innblástur: Diablo Black is a pact with the extraordinary, where the serious and traditional give way to the sophisticated and disruptive. It is an intriguing and attractive brand, in which the Devil is the protagonist who seeks out those who want to be tempted by a wine that reflects his dark and mysterious style. 6 months that make the difference, 6 weeks that define a style, 6 days that are the precise time for perfection. The winemaking process follows Diablo's characteristic style.
Lengd verkefnis: The project started in March 2019 in Santiago, Chile. It was launched in March 2020.
Verkflæði: The brand focuses on the most daring and demanding consumers, who value brands that set them apart as unique individuals. They select wines based not only on their quality or winemaking characteristics, but also on the values that the brand stands for. They care about their image and seek out brands that can contribute something to their personal style, with value proposals that go beyond the product itself, expanding to include a broader experience.
Liðsmenn: Art direction and design: Ximena Ureta, Production: Juan Rojas, Printing: Acrus CCL Chile.
Myndheimildir: Image #1: Macarena Álvarez, Image #2: Macarena Álvarez, Image #3: Macarena Álvarez, Image #4: Macarena Álvarez, Image #5: Macarena Álvarez