Hönnunarverkið Smoked Trout Matvælaumbúðir eftir Armeanu Creative Studio er hávirt verðlaunaverk sem hlaut hin virtu 2021 A' Design Award í silfri verðlaun í keppnisflokknum Umbúðahönnun.
SilfurUmbúðir· 2021
Smoked Trout Matvælaumbúðir
eftir Armeanu Creative Studio
Viðskiptavinur: Valeputna
Handhafi A' Design Award í silfri í flokknum Umbúðir
Staðfestur verðlaunahafi
Staðfesta verðlaunastöðu fyrir #119796Hönnunin
Um Smoked Trout Matvælaumbúðir
Smoked Trout eru umbúðahönnun fyrir reyktar fiskafurðir. Umbúðirnar eru gerðar úr kraftpappa með gullþynnu og valdri lakkhúðun. Hringlaga mynstur, miðaldahliðsform notað við skurð pappans og gullið innsigli vísa til hefðar, menningararfs og náttúrulegra hráefna. Innsiglið og hliðsformið birtast í öllu vöruúrvalinu til að tjá samfellu. Samanbrotnu umbúðirnar mælast 11,5 sinnum 25 sentímetrar. Þétt formið gerir kleift að setja vöruna auðveldlega inn og loka henni, ásamt einfaldri geymslu, flutningi og hilluútstillingu.
Viðurkenningin
Um A' Design Award í silfri
Smoked Trout Matvælaumbúðir vann A' Design Award í silfri, gífurlega virta viðurkenningu sem veitt er hönnunarverkum í fremstu röð, stórfallegum og áhrifamiklum. Sigurvegarar í silfri eru ákaflega snjöll og afar skapandi verk sem sýna framúrskarandi sérfræðiþekkingu, hæfileika og skarpskyggni hönnuða sinna. Þess er vænst að Smoked Trout Matvælaumbúðir sé dásamlegt sýningarverk sem er einstaklega fagmannlegt og djúpt nýstárlegt. Þetta hönnunarverk sem vann A' Design Award í silfri er mjög athyglisverð, dáð uppfinning sem gagnast og færir mörk listar, vísinda, hönnunar og tækni fram á við. Smoked Trout Matvælaumbúðir er mjög öfunduð sköpun sem vekur langanir, færir jákvæðar tilfinningar og kveikir undrun og aðdáun.
Á bak við hönnunina
Fjölmiðlapakki
Heimildir, hópmeðlimir og tæknilegar upplýsingar frá hönnuðinum.
- Einstakar eiginleikar
- The purpose of the design is to reflect the personality of the brand together with its roots and history. All elements of the packing have a symbolism behind it, as they talk about the tradition and the refinement of the product. The challenge was to communicate the rich legacy of the brand along with the desire for innovation and perfection.
- Stærðir og umbúðir
- The folded size of the packaging is 11,5 cm x 25 cm - the final product.
The unfolded size of the packaging is 24,5 cm x 30 cm.
The printing is done in CMYK + Pantone Coated. - Merki
- smoked trout, Valeputna, traditional recipes, trout packaging, fish food, smoked fish, fish fillet, fish pate
- Framleiðslutækni
- The packaging is made of kraft carton, has golden folio and selective varnishing.
- Hönnunaráskorun
- TThe challenge was to bring to the surface the rich heritage of the brand while keeping it simple and modern. The whole visual must be clean and simple but it must communicate all the values: traditional recipes, roots and royalty, quality and ethics. For the brand owner, the decision to move from the 100% traditional visual to a premium one, was a bold and daring one. Being a family business, he took it to the next step in order to become an iconic brand for smoked trout. The brand has all the elements in taking its well-deserved place: rich authentic history, ethics, quality and innovation, all fueled up by passion and devotement.
- Rannsóknir
- The whole rebranding process started with the discovery workshop. In this session our team together with the brand owners evaluated the current position of the brand, its attributes and values, the target group and the competition. After this our team developed the rebranding strategy where we established the final brand positioning and values, we identified how to satisfy the needs of the target group, we analysed the competition in terms of branding and messaging, position on the market and tone of voice. We also researched the products and packaging of the competition and the way they communicate to the public. We established the voice and tone of voice for the brand, the core messages and the brand pyramid. All the data collected and established in the branding strategy helped us to elaborate 3 visual direction for further development of the brand. From these 3 visual directions, together with the brand owner we chose one and moved to the redesign of the logo and the brand manual.
- Innblástur
- The inspiration came from the brand story itself. Valeputna is a brand that pays tribute to the first trout farm and the artisans that invented the recipes for smoked trout. The name of the brand is after the small village where the recipe was invented. The story says that the smoked trout was beloved by the royal family in the 20th century. The design combines the symbolism of tradition, royalty and nature.
- Lengd verkefnis
- The packaging is a part of a rebranding project that also included the packaging design of 17 products, developed in 3 months.
- Verkflæði
- All products of Valeputna are crafted with attention and care. In the manufacturing process there are some manual steps when the factory workers are handling the product. The packing offers an easy manipulation for the product by easy insertion and closing. The compact shape of the entire product facilitates the easy storing and transportation. On the shelf the product occupies an optimum space in terms of storage and visibility.
- Einkaleyfi
- Valeputna 2006 - QUALITY NATURAL SRL - Romania
- Liðsmenn
- Armeanu Ana
Armeanu Catalin - Myndheimildir
- Main Image and optional images - Armeanu Creative Studio SRL - Romania
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