Burning Tea Umbúðir fyrir gosdrykkjaflösku eftir Genki Forest

Hönnunarverkið Burning Tea Umbúðir fyrir gosdrykkjaflösku eftir Genki Forest er hávirt verðlaunaverk sem hlaut hin virtu 2021 A' Design Award í járni verðlaun í keppnisflokknum Umbúðahönnun.

JárnUmbúðir· 2021

Burning Tea Umbúðir fyrir gosdrykkjaflösku

eftir Genki Forest

Viðskiptavinur: Genki Forest (Beijing) Food Technology Group Co., Ltd.

Handhafi A' Design Award í járni í flokknum Umbúðir

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Hönnunin

Um Burning Tea Umbúðir fyrir gosdrykkjaflösku

Brennandi te er umbúðahönnun fyrir flöskutedrykk. Flaskan er úr PET, léttu og gagnsæju plasti sem þolir högg. Miðinn er aðallega svartur og hvítur, og gullið logatákn prýðir framhliðina svo að varan sést auðveldlega í fullum hillum. Vörumerkið notar stafi teiknaða í stíl fornrar kínverskrar embættisskriftar. Flaskan mælist 66 mm á breidd og 220 mm á hæð. Mittið er dregið inn til að auðvelda gripið og hringlaga botn eykur stöðugleika. Bakgrunnslitir gefa til kynna hvert bragðefni.

Viðurkenningin

Um A' Design Award í járni

Burning Tea Umbúðir fyrir gosdrykkjaflösku vann A' Design Award í járni, virta viðurkenningu sem veitt er góðum hönnunarverkum sem uppfylla þær faglegu og iðnaðarlegu kröfur sem gerðar eru til vel hannaðra sköpunarverka. Sigurvegarar í járni sýna mikla færni, mikla sérhæfingu, sérfræðiskilning og skapandi getu höfunda sinna. Þess er vænst að Burning Tea Umbúðir fyrir gosdrykkjaflösku sé mjög metið, dáð og elskað sköpunarverk sem er hagnýtt og nýstárlegt. Þetta hönnunarverk sem vann A' Design Award í járni sameinar bestu starfsvenjur greinarinnar og hefur hæfa tæknilega eiginleika tengda þekkingu og hæfileikum. Burning Tea Umbúðir fyrir gosdrykkjaflösku er virt fyrir nákvæmni sína og er hannað til að veita lífsgæðabætur sem hjálpa til við að gera heiminn að betri stað.

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Fjölmiðlapakki

Heimildir, hópmeðlimir og tæknilegar upplýsingar frá hönnuðinum.

Einstakar eiginleikar: The golden "flame" of the bottle is clear at a glance, which is highlighted in numerous product containers, leaving a deep impression on consumers. The word "burning" is structured in a solid and straight way. By referencing the charm of ancient Chinese official script, the unique tip of the pen is added in the stroke processing. On the one hand, "burning" means burning and igniting, which can be associated with burning fat. On the other hand, borrowing the metaphysical Japanese culture that young people are familiar with implies the spirit of being positive and striving hard.
Stærðir og umbúðir: Width 66mm x Height 220mm
Merki: Branding, Packaging, bottle, 3D, water
Framleiðslutækni: The products are packaged in PET, which means that the bottle contains a plastic material called polyethylene terephthalate, or PET for short. PET is a polymer produced by the combination of terephthalic acid and ethylene glycol. PET plastic has the characteristics of light weight, high transparency and impact resistance.PET bottles has low environmental pollution and energy consumption, so it gradually replaces traditional packaging materials with the rising awareness of environmental protection.
Hönnunaráskorun: In the actual operation is happening. We have noticed that it is important to make products be clear at a glance when placing them on the miscellaneous shelves. To solve that we have adopted stimulating colors to draw intentions of consumers. We have also acknowledged the guiding functions of the general consumers colour recognition. We picked the quietly elegant colours such as large areas of black and white, given consumers a simple but fashion impression.
Rannsóknir: We conducted surveys both online and offline for the importance of sugar free and the consumers' preference of aesthetics in designs after the preliminary stage. Each question were designed to test out our design or unique product features against real competitors in the market side by side, thus be more grounded in our analysis and results. We have more confidence to have science back up our product and packaging design.
Innblástur: Influenced by the concept of balance between yin and yang in "I Ching", a classic masterpiece of dialectical philosophy in ancient China, the overall design style of burning tea boldly breaks through the previous beverage packaging design in the market. The label of tea burning bottles is mainly composed of self-designed characters such as "burning" and taste patterns. As a visual symbol, the golden "flame" of the bottle is clear at a glance, which is highlighted in numerous product containers, leaving a deep impression on consumers.
Lengd verkefnis: The project started in June 2017.
Verkflæði: The burning tea bottle is slender, the design that "make the waistline inside" makes the bottle more convenient to hold. The pinstripe design of the bottle shoulder increases the traditional tea feeling, and the annular base at the bottom of the bottle makes the whole bottle more stable. The burning tea series not only prompts the taste through delicate pictures but also allows consumers to distinguish quickly through the change of bottle body background color. For example, the color of strawberry is selected for the burning tea with strawberry jasmine flavor.
Liðsmenn: Xiaochen Liu
Chu Xu
Myndheimildir: Xiaochen Liu