Hönnunarverkið Fairy Fox Húðvörur eftir Antonia Skaraki - A.S. Advertising er hávirt verðlaunaverk sem hlaut hin virtu 2021 A' Design Award í silfri verðlaun í keppnisflokknum Umbúðahönnun.
SilfurUmbúðir· 2021
Fairy Fox Húðvörur
eftir Antonia Skaraki - A.S. Advertising
Viðskiptavinur: Fairy Fox
Handhafi A' Design Award í silfri í flokknum Umbúðir
Staðfestur verðlaunahafi
Staðfesta verðlaunastöðu fyrir #107898Hönnunin
Um Fairy Fox Húðvörur
Velkomin í ævintýralega ferð í átt að tilfinningu náttúrunnar. Finndu fyrir dulúðinni sem umlykur þessar húðvörur. Hönnunin vísar til tengsla Móður náttúru og barna hennar, á meðan hágæðaefnin veita snertilega upplifun og varanlegt inntak. Greining á samkeppni og straumum leiddi til uppgötvunar tækifæra sem féllu að sýn og stefnu viðskiptavinarins og skilaði nútímalegum, einföldum og hlýlegum umbúðum.
Viðurkenningin
Um A' Design Award í silfri
Fairy Fox Húðvörur vann A' Design Award í silfri, gífurlega virta viðurkenningu sem veitt er hönnunarverkum í fremstu röð, stórfallegum og áhrifamiklum. Sigurvegarar í silfri eru ákaflega snjöll og afar skapandi verk sem sýna framúrskarandi sérfræðiþekkingu, hæfileika og skarpskyggni hönnuða sinna. Þess er vænst að Fairy Fox Húðvörur sé dásamlegt sýningarverk sem er einstaklega fagmannlegt og djúpt nýstárlegt. Þetta hönnunarverk sem vann A' Design Award í silfri er mjög athyglisverð, dáð uppfinning sem gagnast og færir mörk listar, vísinda, hönnunar og tækni fram á við. Fairy Fox Húðvörur er mjög öfunduð sköpun sem vekur langanir, færir jákvæðar tilfinningar og kveikir undrun og aðdáun.
Á bak við hönnunina
Fjölmiðlapakki
Heimildir, hópmeðlimir og tæknilegar upplýsingar frá hönnuðinum.
- Einstakar eiginleikar
- Feel the fairy-tale mystery surrounding these skincare products. The design reveals the bond between Mother Nature and her children, while the high quality materials lend a tactile feel and a lasting impression. Exceptional details imply high quality of the products. At the same time, it is easy for the average consumer to remember the product line and to recognize it at all points of sale. Packaging that gives rise to a range full of elegance and expressiveness. The final design strayed away from having traditional labels. Instead, it focused on simplicity, minimalism and warmth.
- Stærðir og umbúðir
- PVC labels on all the packages.
15x12cm
14,5x8,8cm - Merki
- baby, care, child, cream, fairy, fox, product, health, skincare
- Framleiðslutækni
- Environmentally friendly. Plastic containers with PVC labels.
- Hönnunaráskorun
- The brief was to create clean, fresh and minimal packaging with a touch of sophistication that would reflect the purity of the brand’s nature and express its core message, while also being friendly and welcoming at the same time, conveying the message of caring. Of course, the packaging should also reflect the brand story and all those values that it represents. And could you think of a better way to visualize it than a nod to our fox, the Fairy Fox, depicted with simplicity, bold and strong typography, and inviting warmth?
- Rannsóknir
- A thorough market research was conducted in order to frame the market, the competitors and the potential buyers. In addition, mood boards were formed to better express the values and ethos of the company, and to lead to a design concept.
- Innblástur
- Inspired by The Little Prince and the heart-warming messages of the wise fox in this enchanting fable of childhood years, the Fairy Fox brand ensures a Healthy Ever After ending to all skincare issues. Fairy Fox is a magical and mystical creature, famed for its kind-hearted nature and its vibrant personality, that comes to the rescue whenever need be, with purely natural skincare products made with lovingly handcrafted energy to nourish everyone’s skin from head to toe! The environmental protection and sustainability trend, as well as the healthy lifestyle concept, were also sources of inspiration.
- Lengd verkefnis
- The project started in February 2016 in Athens, Greece, and finished in June 2020 in Athens, Greece.
- Verkflæði
- The packaging managed to turn consumers into adventurous travellers to the magic land of Mother Earth and the Fairy Fox heroine. A part of the brand story and USPs of the product were added on the lateral sides of the packaging, inviting the consumer not only to examine the product, but also to establish a communication between him or her and the brand.
- Liðsmenn
- Creative Director: Antonia Skaraki
Art Director: Andreas Deskas
Copywriter: Sotiria Theodorou - Myndheimildir
- Image #1: Illustrator Andreas Deskas, Hare, 2017
Image #2: Illustrator Andreas Deskas, Sheep, 2017
Image #3: Illustrator Andreas Deskas, Lizard, 2017
Image #4: Illustrator Andreas Deskas, Frog, 2017
Image #5: Illustrator Andreas Deskas, Squirrel, 2017
Image #6: Illustrator Andreas Deskas, Deer, 2017
Image #7: Illustrator Andreas Deskas, Turtle, 2017
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