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Inside Out Sýningarhönnun eftir Hong Kong Trade Development Council

Hönnunarverkið Inside Out Sýningarhönnun eftir Hong Kong Trade Development Council er hávirt verðlaunaverk sem hlaut hin virtu 2021 A' Design Award í bronsi verðlaun í keppnisflokknum Viðburða- og atburðahönnun.


BronsViðburður· 2021

Inside Out Sýningarhönnun

eftir Hong Kong Trade Development Council

Viðskiptavinur: Hong Kong Trade Development Council

Handhafi A' Design Award í bronsi í flokknum Viðburður

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Hönnunin

Um Inside Out Sýningarhönnun

Inside Out er viðburðahönnun sem sköpuð var fyrir DesignInspire, þriggja daga sýningu haldna í Hong Kong. Hugmyndin snýr tímabundnu veggvirki innan frá og út til að afhjúpa alla innri virkni þess. Óunnar krossviðarplötur, staðlaðar festingar og leigðar vinnupallar mynda inngangsvegginn, móttökuborðið, opna vettvanginn, tvær opnar vinnustofur og sameiginleg sýningarsvæði. Sett var fram reglusafn fyrir byggingu til að draga úr úrgangi á staðnum og gera efnið endurnýtanlegt. Hráa og hlutlausa umgjörðin myndar andstæðu við grafíkina og vörurnar sem til sýnis eru.

Viðurkenningin

Um A' Design Award í bronsi

Inside Out Sýningarhönnun vann A' Design Award í bronsi, mjög virta viðurkenningu sem veitt er framúrskarandi hönnunarverkum sem einkennast af sköpunargáfu, hugvitssemi og skarpskyggni. Sigurvegarar í bronsi eru ríkulega leiknir og áberandi skapandi gripir sem staðfesta víðtæka reynslu, ímyndunarafl og útsjónarsemi hönnuða sinna. Þess er vænst að Inside Out Sýningarhönnun sé mjög metinn, dáður og elskaður hlutur sem er einstaklega fagmannlegur og nýstárlegur. Þetta hönnunarverk sem vann A' Design Award í bronsi felur í sér bestu starfsvenjur í list, vísindum, hönnun og tækni og er framúrskarandi fyrir athygli sína á smáatriðum. Inside Out Sýningarhönnun fullnægir þörfum á dásamlegan hátt, snertir langanir, heillar tilfinningar og vekur forvitni.

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Einstakar eiginleikar
DesignInspire was an event platform for global creative elites, design brands, design associations and institutes to showcase their creativities. The event organiser wanted an eco-friendly approach to envelope and uplift the communal spaces. A concept called Inside Out was created. To minimize onsite waste a new set of rules were developed before the project began. The result was a raw and neutral design setting to uplift the ambience of the event.
Stærðir og umbúðir
The reception counter (40m2), entrance wall (13m wide x 3m high), Innotalk open forum (200m2), 2 open workshops (2 x 110m2) to the communal product display (600m2) were constructed from standard plywood panelling, scaffolding, reusable aluminium structure, off-the-shelf fixing, digital print sticker and foamboard. All AV equipment were hired, and carpets used were biodegradable. At the Innotalk open forum a 2m high x 3.5m Wide LED screen and suspended acrylic LED lightbox lettering was used.
Merki
DesignInspire, Hong Kong, Creative, Industry, Eco-friendly, Event, Inside Out, Exhibition, Organiser, HKTDC
Framleiðslutækni
The main materials used for the spatial design were plywood panelling, off-the-shelf fixing, hired scaffolding, reusable aluminium structure, digital graphic print and sticker. The organiser’s design work includes the reception counter, entrance treatment, two open workshop, communal product display areas and the open forum. Due to the limited 3-day onsite move in, the last days was used for fine tune lighting, audio, art direction and visual merchandizing.
Hönnunaráskorun
The challenge was to find a design concept that would fit the brief of being eco-friendly as well as able to uplift the spatial image of DesignInspire environment. Our design team decided to go beyond the aesthetic periphery and a new set of rules were created to minimise as much onsite waste as possible. The result was an ethical approach in providing a neutral and raw event design. The aesthetics also helped to juxtapose the finished products being exhibited at the show.
Rannsóknir
This idea derived from researching and dissecting various methods of building construction. This led us to examine the inside of a temporary wall structures in theatres sets and turning them inside out to expose all its workings. This was how the Inside Out concept began. Only locally sourced untreated plywood panels, off-the-shelf fixings and hired scaffolding were used to envelop the DesignInspire design. Making this least wasteful and eco-friendly method to erect a 3-day event.
Innblástur
Inspiration came from the challenges to be eco-friendly whilst enabling an image uplift. To do this, we kept the build production simple and minimal. After researching many alternatives, the details of wall structures in theatres seem most apt and devised the concept Inside Out was born. This idea was about turning a temporary wall structure inside out to expose all its workings. Untreated plywood panels, off-the-shelf fixings and hired scaffolding was chosen to decor the DesignInspire.
Lengd verkefnis
The project duration was 3 months from initial briefing to onsite completion. Located at the Hong Kong Convention and Exhibition Centre in Wan Chai, Hong Kong, the event ran for 3 days from the 5th until the 7th of December in 2019. Only 3 days were allowed for the onsite move in and set up.
Verkflæði
The entrance wall and reception counter at the concourse provides the first impression to the Inside Out concept. The raw and neutral aesthetic developed from plywood panels and scaffolding highlight against the yellow and black graphics is used throughout the event to indicate the organiser’s work. This aesthetic helps to clearly define, the wayfinding, the open forum space, the 2 open workshop areas, communal product display zones etc. The layout was open and created for self-exploration.
Einkaleyfi
Copyrights belong to Hong Kong Trade Development Council, 2019
Liðsmenn
Jason Cheung
Dury Chin
Eddie Chak
KK Cheung
Cherry Chan
Abby Chan
Myndheimildir
Hong Kong Trade Development Council

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A' Design Award eru alþjóðleg, dómnefndarmetin viðurkenning fyrir góða hönnun. Taktu þátt í A' Design Award til að fá tækifæri til að öðlast leiðréttingarsöm viðurkenningu, frægð, virðingu og kynningu á verkum þínum. Tilnefndu verk þitt til A' Design Award og kepptu um hin eftirsóttu A' Design Prize verðlaun.

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