Interview with Ziwei Song

I’ve always had a strong connection with the visual world—whether it was drawing, observing architecture, or playing with form. But what pushed me into design was the desire to create useful beauty—things that not only look good but also solve problems in elegant ways. I studied design formally and later deepened my practice while working in both Europe and the U.S. No one specifically told me to become a designer—it was more of an inner drive. I’m the kind of person who notices the details most people overlook, and I started to realize design was a way to turn that sensitivity into action. I wanted to use creativity with purpose.

I always start by understanding people—what motivates them, what frustrates them, and how they move through the world. From there, I focus on three key principles:
Clarity – Ensuring the experience or product is intuitive and thoughtful.

Emotion – Creating something that resonates or feels delightful in a small but meaningful way.

Balance – A harmony between usability, visual rhythm, and technical constraints.

I often rely on digital tools like Figma and the Adobe Creative Suite to explore ideas quickly, but I also sketch on paper early in the process to stay fluid and avoid getting too locked in. My approach is a mix of analytical thinking and emotional listening—I always want to understand the "why" before jumping into the "how."

Designing feels like a deeply immersive state for me—it’s a blend of curiosity, tension, and joy. The early research and concepting phase is always exciting because I get to untangle complex problems and imagine multiple possibilities. But honestly, the most fulfilling part is when something I designed helps someone feel understood or empowered. That’s when the effort feels worth it. I also love the quiet satisfaction of refining the tiny details—the moment something clicks into place visually or functionally gives me a real sense of joy.

One of the most important influences on my journey was living and working across different cultures—from China to Italy to the U.S. Each environment taught me how people interpret design differently, and that sensitivity helped me become more adaptable and thoughtful. Beyond design skills, I’d say empathy, communication, and storytelling are essential traits. Being a designer isn’t just about the output—it’s about how well you can frame problems, guide teams, and advocate for the user. Having an understanding of psychology and business has also made me more strategic in my work.

My growth path has always followed a mix of structured learning and self-directed exploration. I started with a strong foundation in visual design, transitioned into product design, and now I’m expanding further into strategy and innovation. In the future, I’d love to focus more on projects at the intersection of design, ethics, and technology—especially ones that empower underrepresented communities or address urgent societal issues like aging, climate resilience, or digital well-being.
My dream is to build a creative lab model, where we don’t just work for clients, but also incubate our own ideas and IPs. One of my dream projects is to create an open-source design system that helps non-designers build with empathy and accessibility by default. Long term, I hope to be remembered not just for aesthetics, but for designing with care, purpose, and impact.

First, be patient with yourself. It takes time to find your voice and your pace. When I started, I was overwhelmed trying to “catch up” with other designers, but I learned that every design journey is personal. Focus on becoming curious, not just skilled. Learn how to ask better questions, not just how to make something look polished.
Also, don’t be afraid to reach out to people—mentorship, collaboration, even casual conversations, can reshape how you see design. One piece of advice that stuck with me early on was: Design isn’t about proving how smart you are—it’s about making others feel seen and supported. That shifted my entire approach. Keep learning, be humble, and take risks—especially when they scare you a little.

Thank you—that means a lot. My biggest advice to peers is: refine your lens, not just your style. It's easy to get caught up in tools or trends, but great designers consistently ask why, not just how. Dig into the systems around your design—business goals, emotional needs, and ethical implications. The more context you understand, the more meaningful your solutions will be.
Also, share your thinking. Document your process, speak up in meetings, and write about your ideas. Visibility isn’t about ego—it’s about helping others learn and building trust. And lastly, make room for play. Some of my best work came from side projects or speculative concepts that weren’t tied to KPIs.

My days usually start early with a quiet moment—coffee, light journaling, and sometimes a quick scan through design news or trend briefs. Then I jump into standups or strategy syncs with the Verizon team, followed by heads-down design time or feedback sessions. I usually split my day between UX work, mentoring junior designers, and leading small experiments or brainstorming sessions with other talented designers.
What keeps me energized are the small things: a good design critique, an unexpected user insight, or a breakthrough during a whiteboard session. I also carve out time in the evenings to sketch, reflect, or just recharge creatively by watching films or reading.

I stay curious about trends, but I approach them critically. I follow platforms like Muzli, Are.na, Pinterest, and industry blogs—not to copy what’s popular, but to observe patterns in how people’s needs and aesthetics are evolving. Trends can be great indicators of cultural or behavioral shifts.
That said, I’m more drawn to long-term relevance than what’s “in” this season. A beautiful, on-trend UI means nothing if it doesn’t serve the user well or solve the right problem. I prioritize clarity, empathy, and meaningful interaction in everything I design.
Of course, I’m also excited by new technologies—especially AI. We’re already seeing how AI tools are reshaping creative workflows, from generative visuals to behavioral predictions. I’ve been experimenting with AI not just as an assistant, but as a co-creator, helping me explore broader ideas faster while still applying a human lens to refine and interpret outcomes.
In short, I see trends and tech as tools, not destinations. They’re valuable when they help amplify purpose, inclusivity, and storytelling in design.

To me, good design feels invisible—it just works. It solves a real problem elegantly and makes people’s lives easier without drawing unnecessary attention to itself. When I evaluate a design, I look for three things: clarity, empathy, and intentionality. Is the problem clearly defined and addressed? Does the experience consider the user’s emotion and context? And is every decision—from layout to micro-interactions—purposeful?
A common mistake I see is when aesthetics are prioritized over function. Beautiful visuals mean little if they confuse or frustrate the user. Good design finds harmony between logic and emotion, and I know something’s well-designed when users can engage with it effortlessly—and feel good doing it.

Honestly, design is rarely ever “finished”—it’s just released at the right moment. There’s always something that could be improved or iterated on. But I consider a design ready when it meets the user’s needs, aligns with the business goals, and holds up in real context—whether through usability testing or stakeholder feedback.
I also trust my instinct. After many iterations, there’s usually a moment when things just “click.” It feels cohesive, and more importantly, it starts to feel inevitable, as if no other version would work better. That said, I often revisit past work—not to tweak obsessively, but to learn. Every project adds a layer of growth, and I carry those lessons into the next.

One of the projects I’m most proud of is IASO, a comprehensive medication management system tailored for older adults with memory impairment and chronic conditions. This project not only won several international awards—including Red Dot, A’ Design, and IDA—but also pushed us to think deeply about accessibility, empathy, and systems-level thinking.
What made it meaningful wasn’t just the recognition, but the challenge: we had to bridge hardware and software into a seamless, intuitive experience for a vulnerable audience. It taught me how to navigate complex constraints while still delivering beauty and warmth in design.

Two designers who have had a lasting influence on me are Dieter Rams and Jony Ive. Rams’ philosophy of “less but better” has been a guiding principle for how I think about function, clarity, and restraint. His approach to design—being thoughtful, timeless, and unobtrusive—still feels incredibly relevant.
Jony Ive, on the other hand, showed how to bring that same philosophy into the digital age. The way he translated complex technology into products that feel human, warm, and intuitive is something I constantly learn from.
That said, I know there are countless brilliant designers and design masters across the world, many working behind the scenes or in local contexts. I’m always inspired by the diversity and ingenuity that exists globally—it reminds me that there’s always more to learn and admire in this field.

I currently live in Atlanta, but I’m originally from China, and I also studied in Italy during university. That mix of East, West, and global design exposure deeply informs my perspective, especially around cultural sensitivity, storytelling, and aesthetics.
My lifestyle is very grounded in observation and reflection. I like to walk around the city, travel when I can, and spend quiet moments sketching or journaling. Music is always in the background—sometimes classical, sometimes lo-fi—it helps me stay present while designing.
Design, to me, is a way of life. It teaches me to be intentional not just in my work, but in how I organize space, interact with others, and care for small details. Even the simplest objects in my home—like a well-crafted pen or a calming lamp—are reminders that thoughtful design can elevate everyday life.

I believe good design starts with good collaboration. Whether I’m working in a large team at Verizon or with our small team at 3.1 Studio, I value open communication, mutual respect, and a shared curiosity. I don't believe in rigid hierarchy—great ideas can come from anywhere, and part of my role is creating a space where those ideas can surface and be nurtured.
I’m not difficult to work with—I listen, I adapt, and I strive to bring people along in the design process, not just present outcomes. When choosing who to collaborate with, I look for people who are thoughtful, curious, and not afraid to challenge assumptions. It’s not just about skill—it’s about mindset.
My responsibilities range from high-level product strategy to hands-on design execution, and even team mentorship. The core challenge of this profession is balancing vision with constraints—how to protect the integrity of the idea while navigating real-world limitations. But that’s also what makes it rewarding.
A good designer, to me, must be empathetic, resilient, and generous with their time, ideas, and perspectives. You don’t just create for people; you create with them.

As a designer, I’ve always felt a personal responsibility to give back—whether that’s through design itself or through the knowledge I’ve gained along the way. I regularly take on pro bono projects for causes I care about, especially in areas like mental health, animal welfare, and educational access. These projects are often small in scale, but meaningful in impact, and they remind me why I started designing in the first place.
Beyond that, I try to mentor young designers, especially international students or those entering the industry from non-traditional backgrounds. I know how challenging it can be to find your footing, and if I can help someone navigate that path with a little more confidence, I’m happy to do so.
I also stay involved in the design community through talks, portfolio reviews, and judging panels whenever possible. It’s important to me that design remains accessible, ethical, and human-centered—and part of that means showing up and supporting the next generation.
To me, design is about service. It’s not just what we make—it’s who we make it for, and what kind of future we’re helping to build.

Participating in the A’ Design Award was not just an honor—it was also a moment of reflection. It gave our team at 3.1 Studio an opportunity to pause and appreciate the thought, collaboration, and care we put into our work. Being named Designer of the Day was incredibly validating, especially for a young studio still finding its voice.
Three main benefits of design awards like A’ Design:
Recognition – It helps amplify your work to a global audience and opens doors for future collaborations.

Credibility – For clients and partners, it signals quality and thoughtfulness behind the work.

Reflection – The submission process itself forces you to articulate your design intent and decisions clearly, which sharpens your own understanding.

Design competitions are more than accolades—they’re opportunities to learn, connect, and be inspired by the global design community. They remind us that we’re not working in a vacuum—and that innovation thrives through exchange.

For me, design is about solving real human problems in meaningful ways. I’ve always been fascinated by how small details in design can shift someone’s experience, make it more intuitive, delightful, or accessible. That curiosity began early, when I noticed how objects or systems either helped people or made their lives harder. I became a designer not just out of love for aesthetics, but because I wanted to be part of building better, more human-centered experiences.

It was definitely a choice, driven by a deep appreciation for beauty and the power of good design to communicate and solve problems. From a young age, I was drawn to the way visual elements—colors, shapes, and forms—can evoke emotions and tell stories. That fascination with aesthetics, combined with a desire to create meaningful experiences, naturally led me to pursue design. No one pushed me into this path; it felt more like a calling fueled by an urge to make the world a more beautiful and functional place.

I focus primarily on digital product and experience design—apps, platforms, and systems that people use every day. I also explore visual identity and branding. What I hope to design more of in the future are tools that empower underserved communities or address social and environmental challenges. I’m especially interested in design that promotes well-being—whether that’s mental health, family relationships, or sustainable living.

I don’t consider myself a legend, but if I could give advice, I’d say: stay curious, be brave enough to question assumptions, and never stop learning. Your technical skills matter, but your mindset matters more—especially your ability to empathize and to communicate clearly. Also, don’t be afraid to try, fail, and start again. Some of my best ideas were born from iterations that didn’t work the first time. And surround yourself with people who challenge and inspire you.

A good designer delivers solutions that look good and work well. A great designer, however, digs deeper, they truly understand the people they’re designing for and the bigger picture that surrounds the problem. Great designers don’t just solve today’s issues; they envision what’s next and create ideas that push boundaries. They combine creativity with insight, and their work shapes experiences and influences how people think and behave. What sets them apart is their impact beyond the immediate project, they inspire change and elevate design’s role in society.

Good design is more than just aesthetics; it solves a real problem elegantly and intuitively. I evaluate design based on clarity, usability, emotional resonance, and sustainability. A truly exceptional design feels effortless to use, communicates its purpose instantly, and leaves a lasting positive impression. It avoids unnecessary complexity and respects both the user and the environment. When I look at a design and feel that “aha” moment, that’s when I know it’s truly good.

Good design enhances everyday life—it makes products easier to use, environments more welcoming, and experiences more meaningful. Investing in design means investing in quality, efficiency, and long-term satisfaction. It builds trust and loyalty, reduces waste, and can even inspire change. Ultimately, good design is an investment in humanity’s future, improving how we interact with the world and each other.

If time wasn’t a limitation, I would focus on projects that empower underserved communities—designing tools and services that improve access to education, healthcare, and sustainable living. I’m passionate about human-centered solutions that bridge gaps and create opportunities. Designing for impact and inclusion would be my priority because design has the power to uplift and transform lives.

One dream project I hope to realize is creating an innovative platform focused on animal welfare and environmental conservation. It would combine technology, design, and storytelling to raise awareness and encourage action. This project is close to my heart, and though it’s still in development, I look forward to bringing it to life when the right time and resources come together.

I believe the secret lies in combining curiosity with discipline. Staying endlessly curious keeps my perspective fresh and open to new ideas, while discipline ensures consistent progress and refinement. But above all, empathy is the key ingredient—truly understanding people’s needs drives meaningful and impactful design. Without empathy, design risks becoming superficial or disconnected.

I draw inspiration from timeless masters like Dieter Rams for his philosophy of simplicity and functionality, and Paula Scher for her bold, expressive graphic work. Each of these legends reminds me that design is not just about aesthetics but about storytelling, innovation, and purpose.

I admire Apple’s product design for its seamless blend of form and function—how every detail feels intentional yet effortless. Dyson’s appliances inspire me with their innovation and rethinking of everyday tools. I also appreciate iconic works like the Eames Lounge Chair, which perfectly balances comfort, craftsmanship, and timeless style. These designs speak to me because they enhance user experience while being beautiful and purposeful.

One of the most significant projects I’ve designed is IASO — a comprehensive medication management system developed specifically for older adults dealing with memory challenges and multiple chronic conditions. IASO integrates connected devices with a user-friendly mobile interface to simplify and humanize the process of medication tracking. What makes this project especially meaningful to me is its ability to create real impact in people’s daily lives—enhancing safety, independence, and peace of mind for both users and their families. It’s a holistic and thoughtful system that reflects my belief in empathetic, user-centered design. IASO has been honored with several international awards including Red Dot, MUSE, IDA, and A’Design, which has been incredibly affirming.

To become a better designer, I believe it’s essential to stay endlessly curious and to actively seek feedback—not just praise, but critique that sharpens your thinking. Personally, I pushed myself beyond visual design to understand business, psychology, and technology. I made a habit of dissecting everyday experiences—from using a subway app to unboxing a product—and asking, “What works here? What doesn't?” That kind of awareness sharpens both intuition and strategy.

If I hadn’t become a designer, I think I would have pursued something equally expressive and human-focused—possibly filmmaking or creative writing. I’ve always been drawn to the idea of storytelling through structure and emotion, and those fields also allow you to craft experiences that shift perspectives.

To me, design is a way of thinking—it’s problem-solving layered with empathy and aesthetics. It’s the bridge between imagination and reality, where intention meets interaction. Whether it's a service, interface, or object, design should quietly solve problems while making people feel seen, understood, or even delighted.

I’ve been lucky to have mentors, colleagues, and friends who believed in me even when I was still figuring things out. But most importantly, my family gave me the emotional foundation to explore freely and fail safely. Their quiet support gave me the confidence to take creative risks.

Humility and resilience. I’ve never been afraid to admit when I don’t know something, and I’m always eager to learn. I also learned how to listen to users, to data, to critique. Design isn’t about defending your work—it’s about refining it. That mindset has kept me growing.

Early on, one of the biggest challenges was transitioning from graphic design to a more holistic approach, thinking about the full user journey, systems, and business context. It wasn’t just about how things looked, but how they worked and why they mattered. Working in cross-functional and cross-cultural teams also taught me to be a better communicator and listener. And honestly, while I’m deeply grateful for the recognition I’ve received, I don’t consider myself a “design master.” I’m still learning, exploring, and evolving—there’s always more to uncover and improve.

Great design presentations aren’t about showing what you made—they’re about telling the story behind why you made it. A designer should present the problem, their process, and the impact in a way that’s clear to any audience, technical or not. And it’s not just slides—how you speak, pace, and connect emotionally all matter. Clarity and empathy go a long way.

I recently joined a new team at Verizon focused on digital wellness for families, specifically helping parents understand and guide their children's device usage. It’s still early days, but I’m really excited about the potential of this work. The challenge of designing for both control and care, while keeping the experience empowering rather than restrictive, is something I find meaningful. I’m looking forward to seeing how I can contribute to the team and what we’ll create together.

At the core, I want to create designs that resonate emotionally and serve a real purpose. My ultimate goal is to bridge the gap between humanity and technology, making products not just efficient, but human-centered and thoughtful. Long-term, I hope to leave behind a body of work that feels intentional and imaginative, not just functional.

People often expect clarity, vision, and leadership—not just in design execution, but in guiding cross-functional teams through ambiguity. There’s also an expectation to stay ahead of trends and bring innovative thinking to the table. Personally, I try to meet those expectations by staying deeply curious and continuously improving, but also being transparent about the process. I believe being a “respected” designer isn’t about having all the answers—it’s about asking better questions.

Design shapes how we interact with the world—what we trust, what we access, and even how we feel. It has the power to solve problems, break barriers, and elevate voices that might otherwise be overlooked. Thoughtful design can improve accessibility, promote sustainability, and create more inclusive experiences. It’s not just about form and function—it’s about fairness, intention, and impact.

Beyond my work at Verizon, I’m continuing to explore some independent concepts that sit at the intersection of care, technology, and social good. One project I’ve been nurturing since last year involves speculative design ideas around animal rescue and behavioral insight. It’s still in a formative stage, but it’s exciting to work on something more experimental and values-driven alongside more

Two projects I’m especially proud of are IASO and Conexión. IASO is a medication management system designed for older adults with memory issues and chronic conditions. It simplifies daily routines and helps prevent medication errors — a small step toward more dignified aging. on the other hand, Conexión supports expectant couples in navigating the emotional ups and downs of pregnancy. It focuses on strengthening communication and empathy during a life-changing time.
Both projects were recognized by awards like Red Dot, A’ Design, MUSE, and IDA — but more than that, they each reflect my passion for using design to support care, connection, and everyday well-being.

I’d love to see more emphasis on long-term thinking and care-based metrics, not just efficiency or growth. I also hope we move away from the obsession with titles and aesthetics and instead focus more on interdisciplinary collaboration, ethics, and accessibility. The industry should make more space for emerging voices, unconventional backgrounds, and systemic thinking.

Design is becoming increasingly integrated with AI, data, and automation—but that doesn't mean it’s losing its human core. I believe the next evolution of design will be about shaping relationships between humans and intelligent systems. Designers will need to take on more ethical responsibility, think more strategically, and collaborate across unexpected domains.

It really depends on the complexity and scope. Some ideas come together in days with small iterations, while others—especially those involving systems or services—can take months of refinement. I don’t think “final” is always the goal; often, it's about reaching a version that’s solid enough to test and evolve in the real world. I try to balance momentum with craftsmanship—shipping something meaningful without getting stuck in perfection.

Every new project begins with understanding. I dive deep into the context — the user needs, the business goals, the broader system it fits into. I like to listen first, through research, interviews, or data, and then sketch ideas loosely to explore directions. For me, building empathy early on sets the tone for everything that follows.
Every new project begins with understanding. I dive deep into the context — the user needs, the business goals, the broader system it fits into. I like to listen first, through research, interviews, or data, and then sketch ideas loosely to explore directions. For me, building empathy early on sets the tone for everything that follows.

“Design with intention, deliver with care.”
To me, design isn't just about solving problems — it's about shaping experiences that are thoughtful, inclusive, and long-lasting. Whether it’s a digital product or a speculative concept, I want each decision to be purposeful.

I believe it’s a conversation between the two. Great design often challenges what’s trendy — it nudges culture forward, even when it feels unfamiliar at first. At the same time, understanding trends helps designers stay relevant and responsive. The magic happens when you can push boundaries while staying grounded in what people are ready to engage with.

Technology is both my canvas and my toolset. It enables us to prototype faster, personalize experiences, and create once-impossible interactions. I also see technology as a co-creator, especially now with AI, helping us extend our imagination while still leaving space for human judgment and emotion.

Every day, I use tools like Figma, Adobe Creative Suite for interface and interaction design. For research and documentation, Notion, Miro, and Maze help a lot. I also experiment with AI tools like Midjourney or ChatGPT for early ideation. My setup is simple: a MacBook Pro, a sketchbook always nearby, and a good pair of headphones — that’s all I need to get into the flow.

Color, materials, and the overall atmosphere are the sensory language of design. They evoke emotions, communicate values, and influence how users feel and interact with a product or space. Thoughtfully chosen materials and colors can create warmth, trust, or excitement, while ambient elements shape the experience beyond just function, making design truly memorable.

I’d love for people to ask, “How does this design improve the everyday experience?” More than aesthetics, I want the conversation to focus on the impact — how design can solve real problems, bring ease, or spark joy in someone’s routine.

I immediately start wondering about the story behind it — the challenges the designers faced, the decisions they made, and how users engage with it. I also reflect on what makes it stand out and how it could inspire my work.

My ideal partner is someone curious, open-minded, and collaborative — a person who respects diverse perspectives and pushes boundaries constructively. I strongly believe in co-design because the best solutions come from collective intelligence, especially when designers work closely with users and stakeholders.

I’ve been influenced by a wide spectrum of people — from design masters whose visionary ideas inspired me, to experienced senior designers who taught me practical skills and problem-solving, and even junior designers who brought fresh perspectives and challenged the status quo. Every interaction has expanded my understanding and pushed me to grow as a designer.

Books that blend design theory with human psychology have influenced me the most. Titles like “The Design of Everyday Things” by Don Norman helped me understand user-centered design deeply, while “Emotional Design” opened my eyes to the power of aesthetics and emotion in products. I also appreciate books on creativity and innovation, which fuel my inspiration beyond just design.

My growth came from continuous learning—studying design principles, experimenting on real projects, and embracing feedback. I believe mastery isn’t a destination but a journey. Collaborating with diverse teams, tackling challenges head-on, and staying curious have been key to refining my craft over time.

I’d love to meet Dieter Rams. His philosophy of “less, but better” and timeless design principles has shaped modern design profoundly. Having a conversation with him would be inspiring—understanding his mindset and approach would offer invaluable insights for any designer.

Awards are encouraging and validate the effort, but they’re not the goal. Fame can be fleeting, and it’s not something I actively pursue. I focus more on creating meaningful designs that improve lives. Recognition is a bonus, but the real satisfaction comes from the process and impact.

I’m drawn to calm, neutral colors like soft greys and blues—they bring balance and clarity. My favorite place is a quiet café where I can observe people and gather inspiration. I enjoy simple, fresh food—something like Mediterranean cuisine. Spring is my favorite season, symbolizing renewal. As for brands, Apple’s commitment to simplicity and user experience always impresses me.

Early in my career, I once presented a sleek, minimal design concept to a client who looked completely puzzled and asked, “But where’s the button?” It was a moment that taught me how important it is to balance innovation with clarity—sometimes less is not always immediately understood! We ended up tweaking it, but I still chuckle thinking about that.

A great day for me is when a simple idea suddenly clicks during the design process, or when I see users interacting with a product happily. I motivate myself by setting small goals and reminding myself why I design—to solve problems and improve lives. Inspiration often comes from taking short breaks, observing the world, or chatting with creative peers.

Not really! As a kid, I was curious and loved drawing, but I never labeled it as a career path. Over time, that curiosity and love for creativity naturally evolved into design. I think being open to exploration early on sets the foundation for where I am today.

I imagine design will be even more integrated with technology, maybe merging physical and digital worlds seamlessly. Sustainability will be at the core, and design will focus on harmony between humans and the environment. It’s exciting and humbling to think about how far we’ll go and how design will shape that future.

I want my fans to know that I’m always learning and evolving. Design isn’t just about aesthetics—it’s about empathy, problem-solving, and connecting with people. I hope my work inspires others to think deeply about the impact of what we create and to keep pushing boundaries with kindness and curiosity.

Alongside working with various companies like Nagarro, Google, and currently Verizon, I co-founded 3.1 Studio—a startup design agency. At 3.1 Studio, we go beyond aesthetics; we create connections. Our team is made up of talented, emerging designers who are passionate about transforming ideas into meaningful brand experiences.
The name “3.1” reflects our design philosophy: Empathy, Harmony, and Creativity. It’s rooted in the “rule of thirds,” symbolizing balance and thoughtful composition. It also echoes the spirit of π (pi)—an infinite number—representing endless creative possibilities. At 3.1 Studio, we aim to craft stories that resonate, designs that connect users with society, and solutions that carry real purpose.

To me, design is more than just making things beautiful—it’s a way of thinking. It’s a tool to solve real-world problems and make people’s lives better. Design helps us bridge gaps, improve systems, and bring clarity to complex challenges. It’s a responsibility as much as it is a creative process.

That’s a tough question because I appreciate different kinds of design for different reasons. But I’m particularly drawn to work that challenges conventions and brings a fresh perspective—like what Apple does. I admire how their designs don’t just look good—they reshape behavior, redefine industries, and influence culture. Their minimalist, human-centered approach really resonates with me.

One of my favorite examples is Apple’s ecosystem of products and their design philosophy. It’s not just about one product, but how everything works together so seamlessly. I love the simplicity, elegance, and deep attention to the user experience. It’s design that feels intuitive and powerful at the same time.

The first major project I designed at 3.1 Studio was Iaso, a comprehensive medication management system for older adults with memory issues and chronic conditions. It integrates smart devices and mobile interfaces to simplify complex medication schedules. I’m proud to say Iaso has received multiple design awards—including Red Dot, A’ Design Award, MUSE, and the IDA. It’s a great example of how design can genuinely improve quality of life.

I’m really drawn to platforms that allow for interactive, human-centered experiences—especially digital tools like Figma, Webflow, and emerging AI-driven design technologies. I also love experimenting with motion and prototyping tools like Principle and ProtoPie. As for technologies, I’m excited about the potential of AR and spatial computing—they open up new ways for users to engage beyond screens.

I feel most creative when I’m in a collaborative environment, especially during brainstorming sessions or workshops. Being around diverse perspectives really sparks new ideas for me. I also find quiet moments of reflection—like walking alone or sketching freely—can trigger unexpected insights.

I always start with understanding the user’s real needs and the problem context. From there, I focus on functionality, usability, and emotion—how the design feels, not just how it looks. Visual harmony and clarity are important too, but I believe strong interaction and storytelling make a design truly stand out.

It’s a mix of excitement, curiosity, and sometimes tension. There’s joy in exploring new possibilities, but also responsibility—I want to be sure the solution is thoughtful and relevant. Overall, it’s a deeply fulfilling process, especially when I can see the design growing from insight to impact.

It’s incredibly rewarding. Seeing a concept come to life and actually improve someone’s experience—it’s like watching an idea turn into a real contribution to the world. I also feel proud and motivated to keep pushing my boundaries.

A successful design is one that solves the right problem in a meaningful way. It’s intuitive, usable, and emotionally resonant. It considers both the user and the broader context—business, technology, and society. Success isn’t just about metrics; it’s about impact.

I look at clarity of purpose, user experience, and problem-solution fit first. Then I assess whether the visual and interaction design support that purpose. A beautiful design that confuses users or ignores accessibility isn't good design in my book.

Designers have a huge responsibility. We're shaping the way people interact with the world, so we need to consider ethical, inclusive, and sustainable solutions. That includes designing for accessibility, minimizing waste, and being aware of how our work affects behavior, privacy, and the planet.

Design is evolving into something more interdisciplinary and strategic. It’s no longer just about visuals—it’s about systems, services, ethics, and long-term value. In the future, I believe designers will play a key role in shaping responsible technology, inclusive systems, and sustainable solutions. With the rise of AI, we’ll also need to design more human experiences than ever before.

My last exhibition was part of the Red Dot Design Award showcase, which was a great honor. After that, my work was also featured in A’Design Award exhibitions. Looking ahead, I’m planning to participate in more group exhibitions, ideally with other artists and designers, to explore themes around design’s social impact and emotional storytelling.

Most of my inspiration comes from real people and everyday life. I’m naturally curious, so I enjoy talking to people, listening to their stories, and understanding their pain points. These conversations often reveal subtle emotions and needs that guide my design direction.
Traveling is also a big source of creativity for me—when I experience new cultures, observe different lifestyles, or simply walk through a city I’ve never been to, I feel reconnected to the world. I believe design isn’t created in isolation—it’s a reflection of how we feel, how we live, and how we connect. Being out in the world, talking to people, and noticing the small details around me keeps my creativity alive.

I currently live in Atlanta, but I’m originally from China, and I also studied in Italy. These multicultural experiences have shaped my worldview and design thinking. From Chinese philosophy, I’ve learned balance and harmony. From Italian design, I absorbed a strong appreciation for form, aesthetics, and history. Living abroad has helped me develop a flexible mindset and deeper sensitivity to cultural nuances in design.

I currently live in Atlanta, but I’m originally from China, and I also studied in Italy. These multicultural experiences have shaped my worldview and design thinking. From Chinese philosophy, I’ve learned balance and harmony. From Italian design, I absorbed a strong appreciation for form, aesthetics, and history. Living abroad has helped me develop a flexible mindset and deeper sensitivity to cultural nuances in design.

I work closely with companies in both corporate and startup settings. At places like Verizon or during projects with Google, I collaborate with cross-functional teams—product managers, engineers, researchers—to create scalable and impactful solutions. Through 3.1 Studio, I also work with smaller brands and startups where I can be more experimental and strategic. In both cases, I focus on clear communication, research-driven design, and building strong user relationships.

I think companies often focus too much on hiring senior designers with many years of experience, which of course brings value—but I also believe junior designers deserve more opportunities. They often bring fresh perspectives, strong passion, and the courage to explore bold, new ideas. A good designer isn’t just about a polished resume—it’s someone who is curious, collaborative, and genuinely cares about solving problems. When selecting a designer, companies should look for empathy, critical thinking, and the ability to grow, not just technical skills.

My design process usually follows a double-diamond framework. First, I spend time understanding the real problem—this means doing research, talking to users, and framing the challenge clearly. Then I move into ideation, exploring different directions before narrowing down to a concept. After prototyping and testing, I refine the design based on feedback. Throughout the process, I constantly ask: Are we solving the right problem, and are we solving it in a meaningful way?

My iPad Pro – It’s not just a tool, it’s part of my creative process. The clean interface, seamless hardware-software integration, and even the way it feels to sketch on—everything reflects Apple’s design philosophy, which I really admire.

A Dyson Airwrap – As a designer, I’m fascinated by how Dyson combines advanced engineering with intuitive, minimal design. It’s both high-performance and user-centered, which is a rare balance.

Muji’s aroma diffuser – I love how calm and understated it is. It’s a great reminder that good design doesn’t need to shout—it just needs to work beautifully.

A minimal wall print from a Japanese illustrator – The lines are clean and the composition is balanced. It brings harmony into my space and always catches my eye.

My Kindle Paperwhite – Again, it’s not flashy, but it’s focused. It removes distraction and prioritizes the experience, which is something I strive for in my own work too.

I usually start my day with some quiet time—coffee and a bit of journaling or reading. Then I dive into work, which could include team meetings, user research sessions, or design reviews. In the afternoon, I block time to focus on deep design work. I also make time to walk outside and get fresh air—it helps me stay grounded and creative. In the evening, I may work on side projects for 3.1 Studio or just relax with music or movies. It’s a balance between structure and space for inspiration.

I still consider myself a young designer, so I’m also learning every day. But if I could share one piece of advice, it would be: don’t be afraid of being different or not knowing everything yet. Stay curious, ask questions, and keep creating—even small personal projects help you grow. Also, learn to listen deeply—to users, teammates, and yourself. Design is not just about making things look good, it’s about understanding people and crafting thoughtful solutions.

The positive side is that being a designer gives me the power to create change—to solve real problems, make things more accessible, and bring beauty and meaning into people’s lives. It's incredibly fulfilling when your work actually helps someone or improves an experience.
On the other hand, the challenging part is that design work can sometimes be undervalued or misunderstood. People might only focus on the visuals and ignore the thinking and research behind it. Also, balancing creativity with business constraints can be tough—but I’ve learned that it’s part of what makes design strategic and impactful.

My golden rule is: Design with empathy, not ego. Always focus on who you’re designing for and why. It’s easy to fall in love with your own ideas, but great design comes from understanding people deeply and creating solutions that truly serve them.

Beyond technical ability, I believe the most important skills for a designer are empathy, critical thinking, and a strong aesthetic sensibility.
Empathy helps you understand people’s needs on a deeper level—what frustrates them, what delights them. Critical thinking allows you to solve problems logically and creatively, connecting insights to practical solutions. But just as important is the ability to recognize what makes a design “good”—understanding balance, harmony, and beauty.
Good design isn’t just functional—it feels right. It communicates clearly, respects the user’s context, and creates emotional connection. So a strong designer is not only strategic, but also has an intuitive eye for detail and visual storytelling.

I mainly work with Figma and Adobe Creative Suite, which are the foundation of my daily design workflow—whether it’s for interface design, motion, or visual exploration. But tools go beyond software. I often keep a sketchpad nearby to jot down ideas quickly or visually map out user flows before jumping into the screen.
I also rely on tools that help me collaborate and think more clearly—like whiteboarding tools, research templates, and even writing tools that help me frame the story of a design. But honestly, some of my most useful tools are less tangible—curiosity, observation, and the ability to pull inspiration from a random street sign or a conversation with a stranger. I believe everything around us can feed into the design process if we stay open.

Time management is something I’ve worked hard on. I usually follow a time-blocking method—I schedule focused time for deep work, and leave space for reviews or iterations. I also break larger projects into small milestones with clear goals.
One thing that helps me a lot is prioritizing impact over perfection—it’s easy to get stuck in the details, but I’ve learned that progress and feedback are more valuable than endless polishing.

It really depends on the scale and complexity of the project. Some smaller features or design tasks can be completed in a few weeks, while end-to-end design for a digital product—from research and strategy to final execution—can take several months. Personally, I believe in spending enough time on understanding the problem first, so the later stages become more focused and efficient. Sometimes the timeline also evolves based on collaboration and feedback cycles, which are essential to creating thoughtful solutions.

I often get asked, “Can you make it look prettier?”
And while I always appreciate visual refinement, I like to respond with: “Let’s first understand what the design needs to communicate.”
It’s a reminder that design isn’t just decoration—it’s about function, clarity, and meaning. Aesthetic choices should support the goal, not distract from it.

One of my most important experiences was working at Nagarro, which was my first full-time job after moving to the U.S. Nagarro is a global consulting firm, and it gave me the opportunity to work with a wide range of Fortune 500 clients across different industries. It was a great environment to grow quickly—I learned how to design within large systems, collaborate with cross-functional teams, and deliver under real business pressure.
That experience built a strong foundation for my career, and it also connected me to many of the brands I’ve worked with since—like Verizon, Hilton, Porsche, and The North Face.

Since I’ve worked both in agencies and in consulting, I’ve had the chance to work with a wide range of clients—from Fortune 500 companies to early-stage startups.
Some of the names I’ve worked with include Verizon, Hilton, Porsche, and The North Face, across industries like telecom, hospitality, automotive, and fashion.
Each collaboration has been different, but I’ve learned how to adapt my design approach to different team structures, audiences, and brand values.

I enjoy working on problem-driven, human-centered projects the most—especially ones where I can deeply connect with the user's emotions and challenges. Whether it's accessibility, healthcare, or community-focused platforms, I’m drawn to work that goes beyond visuals and creates real impact.
At the same time, I also love storytelling through branding and UI design—bringing a brand’s personality to life with clarity and emotional resonance. The best projects, to me, are those that balance strategic thinking with creative expression.

Right now, I’m focusing on growing both personally and professionally as a designer. I hope to lead more impactful, cross-disciplinary projects—especially those that blend technology, human needs, and social value. At the same time, I want to continue building 3.1 Studio as a platform for emerging designers to create meaningful work. In the long run, I see myself mentoring more young talent and maybe even teaching. Design has given me so much—I want to give something back to the next generation.

I work both ways, but I thrive most in collaborative environments. Good design rarely happens in isolation. I love working with researchers, developers, business stakeholders—even users themselves—to shape ideas together. But I also value quiet solo time, especially during early exploration or detailed execution. Having that balance of independence and teamwork helps me stay both creative and grounded.

Yes, I’m currently involved in a few different ongoing projects. On the professional side, I’m working with the Verizon design team on enhancing features for the Verizon Family app—a tool that supports parents in managing their children’s digital wellbeing. We're focusing on simplifying the experience and making the parental controls more intuitive and supportive, not restrictive.
Outside of work, I’ve also been continuing a personal project that started last year—it's a conceptual app aimed at helping rescue animals find the right homes. We’re exploring how to make the adoption journey more transparent and emotional, helping people not only find pets that match their lifestyle but also understand each animal’s story. It’s still in progress, but it's a topic I care about deeply.

You can reach me at vickyziweisong@gmail.com, or visit my website: vickysongdesign.com. I’m always open to creative collaborations, feedback, or just chatting about design ideas!

I just want to say thank you for this thoughtful set of questions—it made me reflect not just on what I’ve done, but why I design. One thing I’d like to emphasize is that for me, design is never just a job. It’s a way of observing, caring, and connecting with the world. I’m excited to keep learning, stay curious, and continue building things that make people’s lives a little better—even in small, quiet ways.