Interview with Zhiwen Tang
Zhiwen (Esther) Tang is an illustrator and designer based in New York City. Throughout these years, she has honed her skills in creating narrative and informative illustrations across various…
Interview about Lunar Dinosaur Fantasy World Self Promotion Design Interview
Design Legend Interview
28 May 2024
I’m an illustrator and designer based in New York City, and my journey in the world of art started from a very young age. Growing up in Shenzhen, I was captivated by the vibrant colors and intricate details around me, and drawing became my primary means of expression. This passion led me to pursue a degree in illustration at the School of Visual Art in New York City, where I refined my skills and explored various artistic disciplines. During my college years, I immersed myself in mediums such as digital painting, RISO print, gouache, and watercolor, developing a versatile approach that blends traditional techniques with modern digital methods. My projects often tackled complex topics like culture, sexuality, and politics, aiming to create work that not only looked beautiful but also provoked thought and emotion.
A pivotal experience was my cooperation with IKEA, where I created posters themed around Chinese festivals. This project highlighted the emotional connection that well-crafted visuals can create and marked a significant milestone in my career. I also worked on editorial and personal projects featured in exhibitions such as the Society of Illustrators, shaping my artistic perspective and fueling my passion for storytelling through illustration. Additionally, my work has earned recognition in prestigious competitions such as the ADC Award, Communication Arts, and the Society of Illustrators. Today, I draw inspiration from everyday life, nature, and the dynamic urban environment of New York City, constantly evolving my style to keep my work fresh and impactful.
A pivotal experience was my cooperation with IKEA, where I created posters themed around Chinese festivals. This project highlighted the emotional connection that well-crafted visuals can create and marked a significant milestone in my career. I also worked on editorial and personal projects featured in exhibitions such as the Society of Illustrators, shaping my artistic perspective and fueling my passion for storytelling through illustration. Additionally, my work has earned recognition in prestigious competitions such as the ADC Award, Communication Arts, and the Society of Illustrators. Today, I draw inspiration from everyday life, nature, and the dynamic urban environment of New York City, constantly evolving my style to keep my work fresh and impactful.
The motivation behind my artwork stems from a deep-seated passion for storytelling and the desire to connect with people on an emotional level. From a young age, I found solace and expression through drawing, and this early passion naturally evolved into a career in illustration. I’ve always been fascinated by the power of visuals to convey complex ideas and emotions in a way that words sometimes cannot. I got into design because I wanted my art to truly make a difference. Whether I'm working on editorial pieces, personal projects, or commercial designs, my aim is to create visuals that connect with people, spark conversations, and inspire change. The constantly evolving nature of design keeps me inspired and excited to explore new ideas and techniques, ensuring my work remains fresh and impactful.
From a young age, I was always drawn to art and found immense joy in creating. It was a natural progression driven by my passion for storytelling and connecting with people through visuals. A part of my motivation comes from my mom. She's always been my biggest supporter, encouraging my artistic pursuits and creating an environment where my creativity could thrive. Her belief in me really gave me the confidence to chase my dreams and make a career out of what I love. Becoming a designer was a deliberate choice, and every project reaffirms my love for this creative path.
The value of good design is immense and multifaceted. Good design isn't just about aesthetics; it's about effective communication and functionality. It has the power to convey complex ideas clearly and evoke emotions, making a lasting impact on the audience. Investing in good design is crucial because it can differentiate a brand, product, or message in a crowded marketplace. For instance, in my work, I aim to create visuals that not only look appealing but also tell a story and connect with people on a deeper level. Good design can enhance user experience, build trust, and drive engagement. Whether it’s a well-designed website, an impactful advertisement, or a beautifully illustrated book, the attention to detail and thoughtfulness behind good design can significantly influence how it is perceived and received. It’s an investment that pays off in terms of increased engagement, loyalty, and ultimately, success. Good design is about creating meaningful interactions and leaving a lasting impression, which is why it’s worth every penny.
I've always been passionate about using art to heal and inspire, and this project would combine my love for storytelling with a meaningful purpose. I'd like to collaborate with psychologists to develop a book that helps children and adults navigate their emotions and mental well-being. This book would use vibrant, engaging illustrations to make complex feelings more understandable and accessible. It’s a project close to my heart, and I’m eager to bring it to life someday.
I draw inspiration from a number of design masters and legends. Alphonse Mucha's intricate lines and elegant compositions have always captivated me. His ability to blend detailed patterns with fluid forms is truly inspiring. I also admire the work of Cole Phillips for his innovative use of negative space and bold color contrasts. Jimmy Liao's children's books have deeply influenced me with their rich, imaginative worlds and emotional storytelling. Additionally, contemporary artists like Yuko Shimizu and Victo Ngai inspire me with their dynamic styles and unique perspectives. Each of these artists brings something special to the table, and their work continually motivates me to push the boundaries of my own creativity and explore new techniques in my illustrations.
To become a better designer, I believe it's crucial to stay curious and continuously learn. Experiment with different styles and mediums to find your unique voice. Seek feedback from peers and mentors, and don't be afraid of constructive criticism—it helps you grow. I also recommend studying the works of design masters and staying updated with industry trends. Personally, I immerse myself in diverse experiences, from traveling to exploring nature, as they provide fresh perspectives and inspiration. Remember, persistence and passion are key to honing your craft.
My next design project is a plant-themed poster focusing on the resilience of root-stemmed plants, particularly those thriving in desert conditions. This piece will highlight their beauty and tenacity, showcasing how life can flourish even in harsh environments. You can expect vibrant colors and intricate details that capture the essence of these amazing plants. Looking ahead, I’m excited to continue exploring themes of nature and mental health in my work. I aim to create art that inspires and connects with people, offering fresh perspectives and emotional depth. Stay tuned for more engaging and thought-provoking designs!
Design plays a crucial role in creating a better society by effectively communicating ideas, solving problems, and enhancing everyday experiences. As an illustrator, I’ve seen firsthand how thoughtful design can bridge gaps between people and foster understanding. Good design has the power to raise awareness about important social issues, such as mental health, environmental conservation, and cultural diversity. By making these topics visually engaging and accessible, design can inspire action and empathy.
Moreover, design improves functionality and usability in our daily lives. Whether it's an intuitive app interface or clear signage in public spaces, well-thought-out design makes interactions smoother and more enjoyable. In my work, I aim to create visuals that not only captivate but also inform and educate. For example, my illustrations often tackle complex themes and aim to provoke thought and conversation. Design also has a unifying power, bringing people together through shared experiences and stories. It can celebrate diversity and promote inclusivity, ensuring that different voices are heard and valued. Design is about making connections and enriching lives, and I’m passionate about contributing to a more thoughtful and compassionate society through my art.
Moreover, design improves functionality and usability in our daily lives. Whether it's an intuitive app interface or clear signage in public spaces, well-thought-out design makes interactions smoother and more enjoyable. In my work, I aim to create visuals that not only captivate but also inform and educate. For example, my illustrations often tackle complex themes and aim to provoke thought and conversation. Design also has a unifying power, bringing people together through shared experiences and stories. It can celebrate diversity and promote inclusivity, ensuring that different voices are heard and valued. Design is about making connections and enriching lives, and I’m passionate about contributing to a more thoughtful and compassionate society through my art.
One of the design projects that gave me the most satisfaction was "Lunar Dinosaur Fantasy World." This project allowed me to unleash my imagination and create a whimsical universe where dinosaurs live on the moon. It was incredibly fulfilling to see how this playful concept resonated with people, sparking joy and wonder.
When I start a new design project, I begin with thorough research and brainstorming. I like to immerse myself in the subject matter, gathering inspiration from various sources such as books, nature, and everyday life. Sketching out initial ideas is my next step, allowing me to explore different concepts and compositions. Once I have a clear vision, I refine my sketches and start working on the final piece, blending traditional and digital techniques to bring my ideas to life. This process ensures that my designs are well-informed and creatively engaging.
I primarily use Adobe Creative Suite, especially Photoshop and Illustrator, for digital illustrations. I also enjoy using Procreate on my iPad for its versatility. For traditional work, I rely on watercolors, gouache, and ink. Combining these tools helps me create dynamic and engaging designs.
Color, materials, and ambient play crucial roles in design, each contributing to the overall impact and message of the piece. Color can evoke emotions, set the mood, and guide the viewer’s eye to important elements. In my illustrations, I use vibrant colors to bring energy and life to my work, or muted tones to convey calmness and introspection. The choice of materials adds texture and depth, making the artwork more tactile and engaging. The ambient, or the surrounding environment, influences how a design is perceived. Good design considers ambient factors to ensure it resonates with the audience in its intended setting, enhancing the overall experience.
My college professors and fellow artists gave me great impact on my art creativity. Their critical feedback and diverse perspectives have been invaluable in shaping my approach to art. Additionally, my mother’s unwavering support and encouragement have always fueled my passion and confidence in pursuing a career in illustration. I’m deeply grateful for her belief in me and her constant support, which have been instrumental in my creative journey.
Designer Interview
28 May 2024
Art has been an integral part of my life for as long as I can remember. Growing up in Shenzhen, I was captivated by the vibrant colors and intricate details of the world around me. My earliest memories are filled with the joy of drawing with crayons, using them as a means to express my emotions and connect with the world. This passion for art stayed with me throughout my childhood and into my teenage years, ultimately leading me to pursue a degree in art at the School of Visual Art in New York City. This decision marked the beginning of my formal journey into illustration and design.
During my college years, I immersed myself in various artistic disciplines, experimenting with different media and techniques. I found myself particularly drawn to narrative and informative illustrations—art that tells a story or conveys information in a visually engaging way. This interest was sparked by my curiosity about society and the world at large, and I began to create pieces that tackled complex topics like culture, gender, and politics. I wanted my art to do more than just look beautiful; I wanted it to make people think and feel. Being an illustrator has always been my dream. It's a journey of continuous learning and self-discovery, where I can use my art to connect with others, tell stories, and inspire meaningful conversations.
During my college years, I immersed myself in various artistic disciplines, experimenting with different media and techniques. I found myself particularly drawn to narrative and informative illustrations—art that tells a story or conveys information in a visually engaging way. This interest was sparked by my curiosity about society and the world at large, and I began to create pieces that tackled complex topics like culture, gender, and politics. I wanted my art to do more than just look beautiful; I wanted it to make people think and feel. Being an illustrator has always been my dream. It's a journey of continuous learning and self-discovery, where I can use my art to connect with others, tell stories, and inspire meaningful conversations.
For me, design transcends mere aesthetics; it is a profound means of communication and connection. Design embodies individual spirit, ideas, and emotional significance. As an illustrator, my role extends beyond creating visually appealing images; it involves expressing thoughts, raising questions, inspiring my audience, and fostering meaningful dialogues. Good design should provoke thought, evoke emotions, tell a story, offer new perspectives, and spark conversations. For instance, in my series "Nature and Being," I explored the impact of natural disasters on urban landscapes, encouraging viewers to contemplate the harmony observed in nature and how it can inform our approach to urbanization. Design is about creating connections, using my art to reflect on societal issues, share personal experiences, and inspire others. It is a journey of continuous learning and discovery, where each piece contributes to a larger dialogue about our world.
I love designing narrative and informative illustrations the most. These works allow me to tell stories and convey complex ideas in visually engaging ways. I'm particularly drawn to projects that tackle meaningful topics like culture, mental health, and societal issues. Whether it's creating illustrations for children's books, editorial pieces, or personal art, I enjoy the challenge of making each piece resonate deeply with the audience, and discover the connection among media, stories and audience.
I believe an artist's inspiration comes from life's experiences, and our sensitive emotions always resonate with the events around us. Birds flying across the sky, the blue sea, and travelers passing by all make me feel the power of life and provide me with endless creative energy. Additionally, immersing myself in books, whether fiction, non-fiction, or illustrated works, opens up new worlds and perspectives. The stories and concepts I encounter often spark fresh ideas and inspire me to explore different themes in my illustrations. These moments make me feel truly connected to my work and inspired to create.
As an illustrator, I focus on several key aspects during the design process to ensure my artwork is both visually compelling and narratively engaging. First and foremost, I emphasize storytelling. Every illustration must convey a story or a message, capturing the viewer's imagination and evoking emotions. To achieve this, I pay close attention to composition and layout, ensuring that each element is placed purposefully to guide the viewer’s eye and highlight the narrative. Color also plays a crucial role; I use it to set the mood, create depth, and draw attention to focal points. Additionally, texture is important to me as it adds a tactile quality that can make an illustration feel more dynamic and alive. I often blend traditional techniques with digital methods to achieve this effect. Finally, I strive for a balance between detail and simplicity. While intricate details can enrich a piece, it’s essential to maintain clarity and avoid overwhelming the viewer. These considerations help me create illustrations that are not only aesthetically pleasing but also deeply resonant.
When I design, I feel a powerful blend of excitement, joy, and serenity. Each stroke and color choice fills me with a sense of purpose and calm, as I pour my heart into creating something meaningful. There’s a thrill in bringing a story to life visually, and a deep satisfaction in knowing my work can resonate with others. Confidence guides my process, allowing me to explore boldly and trust in the beauty of my artistic vision.
When my designs are realized, I feel an overwhelming sense of accomplishment and emotion. It's incredibly moving to see my work come to life and be noticed, knowing that the hours of dedication and passion I poured into it have paid off. I feel proud that the values and ideas I wanted to express are being communicated and resonating with others. This recognition validates my efforts and reinforces my belief in the power of illustration to convey profound messages. There’s also a deep sense of connection and joy in knowing that my art can touch people, spark conversations, and perhaps even inspire them. This emotional journey, from the initial spark of an idea to the final realization and reception of the artwork, is immensely fulfilling and drives me to continue creating with confidence and enthusiasm.
A successful design, to me, seamlessly combines aesthetics and purpose. It tells a compelling story, evoking emotions and sparking thought. Clarity in conveying the intended message is crucial, as is the ability to engage and resonate with the audience.
When evaluating a design, I first look at how well it communicates its intended message. I consider the emotional impact and whether it effectively engages the audience. Composition and balance are crucial, ensuring the elements guide the viewer’s eye naturally. I also focus on the use of color and texture, which should enhance the overall design. Originality and creativity are the most essential, reflecting the unique vision and artistic expression that make a design truly stand out.
My design inspiration comes from a variety of sources, deeply rooted in my personal experiences and observations. Nature has always been a significant influence for me. Growing up surrounded by plants, birds, and wildlife, I found myself fascinated by the natural world's rhythm. This fascination is evident in my piece "Joy of Birth," where I depict a gathering of different animal species celebrating new life, symbolizing harmony and equality. Additionally, the bustling urban life of New York City provides endless inspiration. The dynamic architecture, cultural diversity, and vibrant street life all shape my creative vision. For instance, my artwork "City Chaos" reflects the tumultuous and anxious lives of New Yorkers during the pandemic. Books are another vital source of inspiration. Reading stimulates my imagination and introduces me to new worlds and perspectives. Jimmy Liao's children's books, with their rich colors and imaginative settings, have profoundly influenced my storytelling approach. Furthermore, engaging with other artists and immersing myself in various art forms, whether through exhibitions or collaborations, helps keep my creativity vibrant. Traveling also opens up new perspectives and ideas, as seen in my work "Lunar Dinosaur Fantasy World," where I combine my fascination with space and childhood wonder. By constantly observing, learning, and exploring, I ensure my designs resonate with authenticity and depth.
Embrace experimentation and don't be afraid to make mistakes; it's through these experiences that you'll discover your unique style. Continuously observe the world around you, draw inspiration from everyday life, and let your personal experiences shape your work. Build a strong foundation by mastering both traditional and digital techniques. Lastly, stay true to your vision and passion, and remember that persistence and resilience are key to growth and success in the creative field.
It can vary greatly depending on the complexity and scope. For simpler designs, such as a single illustration or a straightforward editorial piece, it might take a few days to a week. However, more intricate projects, like a series of illustrations for a children’s book or a detailed cityscape, can take several weeks to months. Each project is unique and presents different challenges, requiring varying amounts of research, brainstorming, sketching, and refining. Additionally, collaboration and feedback stages can also influence the overall timeline.
I will say, continuing to explore children's book illustration and creating a therapeutic picture book focused on mental health. I'm excited to collaborate with psychologists to develop this project and aim to use my art to inspire and heal, addressing complex issues with creativity and compassion.