Interview with Yi-Hsi Lin

Our interest in design grew from a shared curiosity about how visual communication can influence the way people understand the world. During our education in design, we discovered that thoughtful design can make knowledge more approachable and emotionally engaging. This belief continues to motivate our work, especially projects that connect people with culture, nature, and education.

We focus on three key principles: research, storytelling, and interaction. Every project begins with careful observation and information gathering, followed by the development of a clear visual narrative. We enjoy combining digital design tools with physical prototyping because we believe materials and tactile experiences are essential parts of communication.

Designing is both exciting and rewarding for us. The early stage of discovering ideas through research is inspiring, while the prototyping stage is where concepts truly come to life. Seeing readers interact with our work and discover something unexpected is one of the most satisfying moments in the design process.

Working as a team has shaped our approach significantly. Beyond design skills, communication, collaboration, observation, and patience are equally important. Learning to listen to different perspectives has helped us create stronger ideas and refine our work through discussion and experimentation.

We hope to continue exploring the intersection of editorial design, environmental communication, and interactive experiences. In the future, we would like to develop more projects that introduce local culture and ecology to wider audiences. Our dream is to create publications and exhibitions that inspire curiosity while encouraging people to reconnect with their surroundings.

Stay curious and be patient with the design process. Strong ideas rarely appear instantly—they grow through observation, research, testing, and revision. Don't be afraid to experiment with different materials or methods, and remember that listening to users can be just as valuable as trusting your own intuition.

We believe successful design begins with understanding rather than decoration. Spend time researching the people, culture, and context behind every project. Technology and aesthetics are important, but empathy, clarity, and meaningful communication ultimately create designs that have lasting value.

Our daily work usually combines research, discussion, sketching, illustration, and layout refinement. We regularly exchange ideas, review prototypes, and test different materials. Even small discoveries during the process often lead to unexpected improvements, making every day an opportunity to learn something new.

We pay attention to contemporary design developments, but we do not follow trends simply for their own sake. Trends can inspire new approaches, yet we believe every project should develop its own visual language based on its purpose, audience, and content rather than temporary styles.

For us, good design communicates clearly while creating meaningful experiences. It should solve a problem, encourage engagement, and remain understandable without unnecessary complexity. If users can naturally interact with a design and gain new understanding or emotional connection, we consider it successful.

A design is ready when every element contributes to its purpose and no further changes significantly improve the user experience. We continuously refine our work through testing and discussion, but eventually there comes a point where additional revisions no longer create meaningful improvements.

Editing the Ecology of Muzha is one of our most meaningful projects because it combines research, editorial design, illustration, and innovative printing techniques into a single experience. It challenged us to transform ecological knowledge into an interactive publication while balancing accuracy, aesthetics, and user engagement.

Rather than following a single designer, we are inspired by creators whose work successfully combines research, storytelling, and social impact. We admire designers who use visual communication to make knowledge more accessible and who create meaningful connections between people and their environments.

Living in Taiwan gives us easy access to diverse landscapes, local traditions, and rich biodiversity, all of which influence our creative thinking. We enjoy visiting natural environments, observing details, and documenting everyday experiences. These moments often become the starting point for our design ideas.

We believe good collaboration is built on openness, mutual respect, and shared responsibility. Every team member contributes different strengths, and we value constructive discussion throughout the design process. Our philosophy is that thoughtful research and clear communication are the foundations of meaningful design.

We believe design can contribute to society by making knowledge more engaging and accessible. Through projects focused on environmental education and local culture, we hope to encourage greater awareness of the natural world. We also value opportunities to share our experiences with students and emerging designers whenever possible.

Receiving recognition from the A' Design Award has been an encouraging experience for our team. It has allowed our work to reach an international audience and introduced us to designers from diverse cultural backgrounds. We believe design competitions offer three important benefits: they provide professional recognition, encourage continuous improvement through global benchmarking, and create valuable opportunities for international exchange. Being selected as Designer of the Day is an honor that motivates us to continue exploring meaningful design that connects people, knowledge, and the environment.