Interview with Yaman Hu

I was starting to learn painting when I was 10, with the year goes I found using painting to express my feeling is not the only thing makes me happy, design a tangible product and let people use it is more fun, so I majored in multimedia design and become a graphic and product designer later on.

I believe the branding design work could save the business. Despite the public relations and marketing part, the design language could help a brand let the public remember, just like Coke Cola, the success of it is not the only the product is self, also the visual representing the brand value, the red color, the brand font, the bold branding strategy.

I was starting to learn painting when I was 10, with the year goes I found using painting to express my feeling is not the only thing makes me happy, design a tangible product and let people use it is more fun, so I majored in multimedia design and become a graphic and product designer later on.

The visually focused branding redesign. I'm focusing on visual design and typography design, trying to design typography makes the branding value unique.

It could be so many aspects to judge a design. If the design gives a realistic solution to the audience, if the design is detail-focused to release the paint point to the user, or if the design is a "never seen" project with unique execution.

There's a lot of design I really like. But the most is the FNJI rebranding. FNJI is a cutting-edge cooperation brand that curating minimalist, retro style, furniture products in China. FNJI branding aims to expand the Chinese market to overseas. The art direction desire to provide an oversaw of the whole product line by representing a bold aesthetic that inspired by postmodernism. The concepts focus on developing comprehensive solutions that bring the simplicity of forms and flexibility of contents to a young China designer furniture brand.

Yaman Hu studio is open to branding design project and creative visual branding redesign. We are working with diverse brands including furniture brands, boutique brands, and design events.

Design is providing a creative solution for a specific problem. The solution could be visual focused and also could create a new product.

The visually focused branding redesign. I'm focusing on visual design and typography design, trying to design typography makes the branding value unique.

There's a lot of design I really like. But the most is the FNJI rebranding. FNJI is a cutting-edge cooperation brand that curating minimalist, retro style, furniture products in China. FNJI branding aims to expand the Chinese market to overseas. The art direction desire to provide an oversaw of the whole product line by representing a bold aesthetic that inspired by postmodernism. The concepts focus on developing comprehensive solutions that bring the simplicity of forms and flexibility of contents to a young China designer furniture brand.

When I was working at a design agency, my first work is branding redesign for a South American resort.

I believe all the designer would say Adobe kit, however, for me is the fabric scan texture. I used textile to scan them and translate them into patterns and texture for my work, especially for poster design, this is always the best way to capture the detail.

When I'm taking shower, there're so many ideas pops up in my mind.

The execution. You may say the brainstorming or collecting the design material. Since I've seen so many bad execution design with brilliant ideas. Always feel sorry for them. I would say the bad execution is sabotaged a good idea.

Energetic. When there is a fun project, I'm so pumped to start off with so many ideas I'd love to put on the canvas.

Satisfaction. When I checking the finished work, it's like a person who has insomnia for a long time finally falls asleep.

It could be so many aspects to judge a design. If the design gives a realistic solution to the audience, if the design is detail-focused to release the paint point to the user, or if the design is a "never seen" project with unique execution.

It's always the solution. I believe design is providing a solution to a specific problem. By how to solve the issue is more important than any other criteria.

Designers could impact society, like Milton Glaser use a poster and a logo to ease the pain of all the New Yorkers after 911.

In the past years of graphic design, we are using the paintbrush to design a poster, now we are using the digital tool to print out posters, even not to print out physical poster but a digital image on social media.