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Interview with Xuesong Li

Li Xuesong, Professor,School of Industrial Design,Luxun Academy of Fine Arts (LAFA), Design Director of Goldshield APEC company China branch, American.

Design Legend Interview

24 April 2017

I graduated from Luxun Academy of Fine Arts, industrial design, from an early age love art, in the middle school like the product design. During the University, under the influence of the teacher, after graduation to become a university teacher, continue to engage in product design education, to achieve their ideals.

My teacher taught me to do things carefully and diligently. I like the products of life, they let me concentrate on thinking. It's my motivation to become a designer when I see my design work come true.

Design is one of my interests, and I love the job I do.

Outdoor product design. Out of the room is outdoors, we are eager to outdoor freedom, by car, walking, crossing, etc., this is a very large design area.

Learning with an open mind, serious experience of life.

The great designer is not just a design work, but through the design work to lead people's lives, the master's work is thoughtful, forward-looking.

Good design can inspire people to think about the meaning behind the product.

Good design can make people live a better life, good design can better coordinate the relationship between human and product environment. The sustainable development of the society.

The first is simple and efficient, with good economic value. Secondly, we design the products that reflect the connotation of Chinese traditional culture.

There are many, many designs waiting for us to explore.

Design comes from life, so the design needs to experience and accumulate. Active communication can promote the design of the program.

I like the works of Fukazawa Naohito, from which I can appreciate the meaning behind the products of different times. I also like the works of Daniel Simon, rich imagination and aesthetic form of admiration.

I like the works of Fukazawa Naohito, from which I can understand the meaning behind the products of different times. His works are simple and full of life.

I like the design is the recent completion of the "disappearing umbrella", the life of the little bit are inspired us to think about the relationship between people and products, people and the environment.

I am studying for a master's degree, I want to continue to learn the knowledge of various fields, improve their cultural quality, which is an important foundation for a good designer.

I like the product design, and I also like to study history. Being a teacher is my dream.

Product design is based on the function of the premise to meet the needs of users for the purpose. Good design can make people think, this is my pursuit of the goal.

My parents, who supported me to study at Academy of Fine Arts, and chose my favorite product design. Although the study of the road is difficult, but my parents encouraged me to become a teacher, a designer.

I am not a great designer, I am still studying on the road to work hard.

Life experience is an obstacle to become a good designer, every young designer should learn to live, proactive.

Good works to focus on the use of the product situation, designers can use a variety of means, such as product animation to express design ideas.

The next design project is "brand-based custom products."

The designer's goal is to create more social values.

From an artistic and commercial point of view, Steve Jobs is my favorite. In the field of design, he created an era. The perfect presentation of art and technology in front of people.

Good design to expand the people's awareness of the traditional, the introduction of advanced technology into the lives of ordinary people, and promote the development of society.

Private customized products based on brand.

I like the design is the recent completion of the "disappearing umbrella", the life of the little bit are inspired us to think about the relationship between people and products, people and the environment.

People pay more attention to the results created by designers, product design is not only concerned about the commercial value, but also pay more attention to people's psychological needs.

China has entered the aging society, care for the elderly in the field of product design is China's urgent need to consider the field of design.

About one month.

Starting with a mind map.

Keep yourself modest to people, no matter you are just a novice or a master.

Interaction between products and people is the focus of future design breakthroughs. Once the virtual reality technology breaks through the bottleneck of technology, it will usher in a new revolution.

Technology is often my latest consideration, it will directly determine the basis of product design.

A variety of 2D and 3D auxiliary design software, I advocate the development of multi platform software.

They are related to the external experience and psychological factors.

Design a new way of life.

Often the details of the shape of the product will make me moved.

I believe that a good design partner will make the design process very interesting.

My college students, he is now a listed company, his thoughts and opinions gave me a lot of inspiration.

《Design education and education design》

As a designer, it is important to learn how to design management. The experience of working in a joint venture benefited me a lot during my college education.

I am very happy to discuss the interesting things in life and discuss the various problems of design.

A fair and just international award is a matter of great importance to me, and for me, the award represents the work that has been recognized and inspired me to work harder. For the enterprise is the best advertising.

I like the orange on behalf of the sun. I also like to carry a backpack to go on a long journey, find the unknown things, intentions to feel. In the place where I live, the four seasons, I like the colorful autumn. As for the favorite brand, it is difficult to say clearly, but I am interested in Apple products more and more interested in the office, really convenient.

I used to have a two chance to study the effect of the product under the guidance of Mr. Shimizu Yoshiharu. I was impressed by his witty and humorous teaching. He used a feather fan to clean paper debris, tiny movements clearly reflect the Japanese culture, I'm impressed.

Every day engaged in the teaching of product design work, in the face of the students, I always think of me, when I go to school, if I work harder, I will be more today.

When I was young, I didn't know what the designer was. At that time, I like a person quietly do what I like, such as painting. Perhaps this is the character that made me who I am today.

I think the future of people's lives will be more intelligent, based on the study of neural networks in the brain will lead to great changes in life now. For example, we do not have to worry about traffic jams, intelligent transportation units will be delivered to the destination in time. Of course, in the high-tech era, once the simple life will make people more nostalgia. Now the scenes in commercial movies will become reality in the future.

I hope to be able to design as the master Fukazawa Naohito, the design of the product is both beautiful and practical, but also can cause emotional resonance. That's what I'm after.

Designer Interview

24 April 2017

I graduated from Luxun Academy of Fine Arts, industrial design, from an early age love art, in the middle school like the product design. During the University, under the influence of the teacher, after graduation to become a university teacher, continue to engage in product design education, to achieve their ideals.

The predecessor of Luxun Academy of Fine Arts (LAFA) was the Yanan-based Luxun Arts College (LAC) founded, in 1938, by the pioneering generation of Chinese Revolutionaries including Mao Zedong and Zhou Enlai. Mao personally handwrote the Motto of LAC: Strenuousness, Seriousness, Diligence and Modesty”. The college was removed to Northeast China in 1945 and evolved to Luxun Academy of Fine Arts in 1958.In 1988, the Department of Industrial Design was established in 1988 based on the professional design of industrial design. Mastering the latest achievements and trends of the specialty and the basic theory and basic skills of industrial design, it has strong pioneering and innovative ability and comprehensive implementation ability. Of the industrial design of senior specialized talents.

First I was a teacher, designed for me, just like the spices of life.

I like to design products related to outdoor recreational activities, such as automotive products. Also like to design some rich semantic features of the product.

I love product design. For me, the design must meet the needs of people, design from life, higher than life.

"Positivecare" brand pet care products packaging design.

I really like 3D printing technology, she let the design become more free.

My design inspiration comes from the subtle observation of things, from the life experience. The design is ubiquitous, even in my dreams.

Function to determine the form, pay attention to the needs of users. I liked the design style of Naoto Fukasawa, and I admired Daniel Simon's understanding of the form.

Quiet design is a very happy thing, in the face of the design of the choice will make people very tangled.

When I see my work become a reality, I feel very satisfied, very excited.

Good communication.

Whether the design can meet the needs, to bring designers and consumers more thinking.

Designers are walking in the forefront of the times, good design can lead the concept of consumers, good design should pay more attention to environmental protection, to maintain the sustainable development of society.

In the relatively low level of living, people are more concerned about the function of the product. With the improvement of living standards, good design often meet the basic functions of the product at the same time, inspire people to think more, pay more attention to human emotions. The future of the design is no borders, through the design can lead the public a better life.

At the end of the 2016 red dot design concept award ceremony, I had the honor to attend the awards ceremony and won my first red dot design award.

Share and discuss with friends.

I like the design style of Naoto Fukasawa, the design can let people think about the story behind the product. This is what I am now trying to convey the semantics of the product by designing better.

My design is inspired by the careful observation and experience of life. I will always focus on design-related information, conscientiously collect and organize, share and discuss with friends.

I am a university teacher and also a design director for Goldshield APEC, responsible for product design and presentation.

Designers should adhere to their own design style, but must be market-oriented and company-oriented development. Enterprises in the choice of designers should be more concerned about the designer's cultural literacy and design style, choose their own development for the company's designers.

As a conceptual design, it is important to put forward a good idea. And then is based on the concept of thinking divergence, find a good way to solve the problem. For marketed products, market research and analysis is very important, must be functional-oriented design.

I really like IKEA products because he is easy to install and functional. And my handmade model in the studio, she made me more intuitive look at the beauty of the product.

Almost every morning I have to teach courses in college, at noon I can relax, listen to music, watch movies and so on. Afternoon time I may be in the company while drinking tea and the boss to discuss the company's next product development plan.

Young designers should learn more, do not sit at the desk every day thinking about the program, the designer must go out, enrich their experience.

Designers should have good habits and schedule, planned, active communication and work. Product design should be moderate, follow the principle of less is more. Too stick to their own design style is not conducive to the company team cooperation, the saying goes, "modest make progress."

Less is more.

Ability to identify problems.

Ruler, pencil, computer, software, including AI, PS, AutoCAD, 3ds max, Modo, Rhino, Keyshot, etc..

I will develop a timetable for the task, Monday to Friday basically every afternoon is my work time, try not to take up the night time.

About a month or so.

Product use behavior.

Design Director of Goldshield APEC company China branch, American.

2016 China Bohai Rim Rally, Hubby Rose(HK) Limited, HD Goldshield (Shanghai) Ltd

Outdoor product design. Out of the room is outdoors, we are eager to outdoor freedom, by car, walking, crossing, etc., this is a very large design area.

The next step, hope to have the opportunity to study abroad, open up horizons. Leading students to practice actively.

There is currently a small design team.

At present in the research and development of automotive products, hoping to enter the market from a private point of view.

My email: steven.lafa@icloud.com

Basically included, no other problems.
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