Interview with Wai Ching Chan
Cloris Chan is a graphic designer specializing in brand identity and logo design in Hong Kong. The studio works with global clients who want to improve their brand perception and engagement, and we…
Designer Interview
1 May 2017
I started my first design education on 2009 which is a study in Advertising and Graphic Design. After I get into design industry six years, I have work in a different in-house and design house. During this six years, I realized that I love to do branding because branding is the first things to connect the audience, It's can affect the feeling, Integrity of the company.
I have never though that I will be a designer. I choose to study in graphic design because I love to read graphic/image more than text.
I have never though that I will be a designer. I choose to study in graphic design because I love to read graphic/image more than text.
Communication. Through design communicate with different people.
N&E Audio Logo, not because it won a design award because it is the deepest relation of the brands. Also visually can deliver the strong message.
Design Books, Google, Behance
When I am relaxing, that's the most creative.
Research.
I feel excited during the design process.
I feel delighted when my designs were realized.
Clearly to communicate with the audience.
Concept. Are concepts can precisely deliver the core message that you wanted to achieve?
I went to Hong Kong Art Basel's this year.
Most of the times I use Google, Behance, and Pinterest to do my research. Also, I through my daily lives to find inspiration.
My design style is more luxury and high-end.
I live in Hong Kong. Is one of fastest growing cities in the world, the culture affects my designs at the beginning of my career.
Hong Kong design style is quick design; no need much conceptual design because there's no time for you to develop. Also, most people think you know how to use Illustration, Photoshop that you can be a designer.
In the beginning, most of my work was very commercial and empty. As I notice that my design is not design, just a picture, so I tried to explore foreign design and read more about design books to improve my design.
Hong Kong design style is quick design; no need much conceptual design because there's no time for you to develop. Also, most people think you know how to use Illustration, Photoshop that you can be a designer.
In the beginning, most of my work was very commercial and empty. As I notice that my design is not design, just a picture, so I tried to explore foreign design and read more about design books to improve my design.
If the design is no meaning, it's not a design, do not send out.
Creativity
iMac, Wacom, Adobe CC, Headphone, Google
I will use my traffic time to brainstorm the ideas, once I got any idea, which I can continue my design when I back to the office or home.
The one I worked in Face World Wide design agency. The creative director reminded me how to be a better designer. Also, In this company, I can get collaborate with some high-end brands, so that I can try a different type of design. It really helps in my career path.
TAL Apparel Limited, Hong Kong Organic Resource Centre
Branding. The design process of branding is so much fun because it is so many possibilities to explore.
I wanted to find a brand design agency job, try to work in a large company so that I can try work with a team.
Most of the time I develop the designs by myself.
Via email: clorisdesign68@gmail.com
Phone: +852 91019147
Phone: +852 91019147