Interview with Teodora Jevtić. Interior Architecture & Design

I was always creative. I always feel the need to creatively express myself through my projects. Designing is part of my everyday life.

I chose myself to become a designer and it was a logic decision for me since I was always creative. I was always interested in objects in my house or my room because every object has its own story to tell.

I design furniture, lighting products and I do interior architecture. I am very passionate for lighting design and projects and I would like to work on that more in the future.

Good design is thoughtful piece that has sense and quality. Good design has long life value that can be kept as a representation of one period of time.

I would like to design and work on lighting installations for art galleries and museums.

I get inspired by Naoto Fukasawa, Michael Anastassiades, Tokujin Yoshioka, Jasper Morrison, Bouroullec Brother, and many more.

One of my favourite designs would be T Chair and O Stool by Jasper Morrison. I like the contrast expressed with applied materials that bring comfort. The ensemble brings new and fresh look.

Being self critical.

For me, design is a way of thinking. It is a combination of intelligence, innovation, beauty and simplicity of use expressed through an object.

My family is my biggest support.

I think that designers work should illustrate their personality, style. It should look professional and attractive, emotional. Their work brings life into an object.

I am working on a new lighting project and few furniture pieces. I will continue working with exciting furniture, lighting and interior architecture projects.

I would like to be internationally respected as a designer in future and be able to work on big and significant projects worldwide.

Designers are always aware of people’s needs, trying to improve and help society through their works. We make things more pleasant and easier for people.

I am currently working on the new lighting project, floor and table lamp. Technology for this project is going to be pretty challenging.

It depends on the project and how demanding it is, what it requires, what materials are used, technology, etc.

When I start with new project its always the concept that I work on first. I always look for a strong idea, strong story to tell. I work on concept sketches and physical prototypes to see the proportions.

Technology creates an ensemble with the project, it makes it functional.

I think that physical prototypes can help the most in defining proportions, materials, stability and function. I also use 3D softwares where I can also test mainly materials and proportions. I use mainly Rhinoceros and Cinema 4D Studio and also KeyShot.

Colors and materials are an internal part of design project. The choice of materials and colours can influence the project. Right materials and colours bring sense to the project making one unique piece. It can influence the ambience of the space.

I think about how was it designed and made. I like to look at the details and think of the concept behind the product.

While working on a design project I like to communicate my ideas with people around me, those that might not be necessarily designers and architects. In this way I can see their thoughts and how they understand my ideas. I also like to communicate ideas with professionals in design, more experienced designers than myself from whom I can learn.

Andy Warhol, Anish Kapoor, Marina Abramović, Tadao Ando, Shigeru Ban, Naoto Fukasawa, Bourellec Brothers.

Being able to realise my works and seeing that people appreciate them keeps me motivated.

Teodora Jevtić. Interior Architecture & Design is interior architecture and product design studio based in Belgrade, Serbia. The studio specialises in interiors, furniture and lighting design. The studio collaborates with different artisans, carpenters and metal workers in order to produces its own products. Teodora's approach follows simplicity and minimalism combined with physical interaction. The relationship between the user and the object set in a particular environment as well as the relationship between the user and the space influences her creative thinking. She designs by analysing wants and needs and seeks inspiration from art, fashion and photography. Focusing on quality, exquisite designs, she is looking for a way to make our lives more interesting. In a creative and artistic approach each project in interior architecture and product, furniture and lighting design has its own unique and personal story. When designing interior architecture, she focuses on the ‘design’ of the relationship between space or object and people. Through her ideas she is trying to please people who live in these spaces, and create something that is unique for them.

For me, design is a way of thinking. It is a combination of intelligence, innovation, beauty and simplicity of use expressed through an object.

I am very attracted to designing lighting, lighting objects and integration of light within the space. I believe that light can bring special energy and can influence people’s moods, it brings life into the space.

There are many different designs that I like and admire. I would pick as my favourite T Chair and O Stool by Jasper Morrison. I like the contrast expressed with applied materials that bring comfort. The ensemble brings new and fresh look.

My first experience in designing for another company was while I was working for Triumph Design and Consulting in Milan. The brief was to design a collection of office furniture for one Japanese company.

I love to experimenting with materials. Every material in my projects has its own role. All materials I use have to have a strong reason why they are being used in that exact place. I like to highlight contrasts within materials, experiment with them and illustrate their unique roles. For me it is a challenge to use new materials, technologies and platforms, investigate them and learn more about them. I also think that combining new technologies and combining them with traditional materials such as wood can bring completely new vision of design. In my present projects I have been using the most combination of wood and metal where I expressed the contrast and highlighted the function of each material.

Every day I have a need to create and do something innovating. Creativity is big part of my identity. When I see a good design it gives me will to create something greater where I can push my limits and become very critical to myself in order to achieve a good design.

Combination of functionality, simplicity of use and beauty.

While designing I feel excitement and positive emotions. I always try to add something personal in my designs because that is what forms my design identity. Every design that I do is personal and expresses emotions. Depending on the project I express positive emotions and feelings, positive memories, excitement, surprising effect.

I feel excitement. Realisation of a design is a complex process where I learn a lot in terms of production and communication with artisans and companies.

Innovative, intelligent, functional, easy to use and beautiful.

Innovation, functionality and aesthetic.

Designer has to be a good listener and understand the needs of people/clients, understand the environment. Our job is to make life easier and let people appreciate small moments in life through designs. On the other hand, our decisions can affect safety and health of users depending if it is a building, space, or an object.

My last exhibition was in November 2016 at the Belgrade Furniture Fair (BFF). I would love to have my next exhibition at Salone del Mobile 2018 at SaloneSatellite in Milan.

I find my inspirations in everyday life. I think that it is important to visit art galleries, art and design exhibitions, fairs and travel in order to keep your finger on the pulse.

I am inspired by Japanese architecture and design. I always find something very interesting in their culture. Very calm expression, sophisticated and at the same time emotional. Its this emotion expressed in a calm and pure way that I find impressive. I would define my own style as minimal, emotional, functional and fun. I always tend to express emotion and my feelings towards my projects that will reflect on users.

My design process starts from concept idea and sketches. After, I do many physical tests by making prototypes and also 3D models in order to test proportions, stability, function and materials. After several prototypes I find appropriate artisans depending on materials the product is made of and I collaborate and communicate with them in order to realise the final model.

My day is filled with design projects. I usually work on more projects at the same time. I follow my design process which starts from concept sketches, modelling, prototypes and later collaboration with artisans and companies. It is always busy. If I am collaborating with companies I usually run from one place to another when the project consist of different materials that can not be done at the same place.

Always stay positive. Keep proving to yourself that you can do better. Be self critical and hard working. Don’t give up no matter the obstacle.

Precision, sophistication, intelligence.

Designer should be self critical, good listener and observer.

I created my own library filled with architecture, design, art, photography and fashion books and magazines. I also have a habit of collecting catalogues from furniture fairs or design shops that I look from time to time. I use 3D softwares to make 3D models for testing proportions and also materials. However, I always prefer to play with physical prototypes when I usually use basic materials like cardboard but also real samples of materials such as wood samples, metal parts, etc. I have a special room where I keep all materials and tools that can help me make prototypes for testing proportions and stability. If I work on lighting project I use samples of LED strips that I test with transformer and compare intensity of different LEDs.

I usually set a list of things I want to do and finish during one day. To me it is important that my projects have sense and meaning. If I am not satisfied with some parts of design I will use as much time as I need to fix them until I am satisfied always having on mind deadlines and time management.

This depends on the project and how complex it is. It depends of applied materials, technologies, and production process.

For me, there are two most important job experiences: the first was when I worked for Triumph Design and Consulting in Milan where I gained good basics to continue on my own. The second experience is the one I gained through exhibiting at the Belgrade Furniture Fair which was very challenging. I was completely in charge of all projects I exhibited and of the entire look of my stand.

My clients are people that appreciate design.

I like working and testing my projects with physical prototypes. I enjoy the most when I am realising the product in collaboration with artisans or companies.This is when I discuss with them possibilities and when we make the real size product.

My next step would be to open my own show room where I could exhibit all works I did till now.

I develop my designs myself.

I have few projects I currently work on out of which one is lighting object but I would like to keep them as a surprise.

People can contact me and get to know my work better via my site http://teodorajevtic.com where are indicated all my contact details as well as shops that sell my design products.