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Interview with Sunkiss Design Team

Famous designer, brand marketing expert, collector of epigraphy tablets. For 28 years, his works have been published in Shenzhen Design Yearbook, Packaging and Design, International Advertising and…

Interview about Ningxiahong Reign Title Liquor Bottle Design Interview

Interview about Ningxiahong Rock Painting Bronze Script Liquor Bottle Design Interview

Design Legend Interview

25 May 2020

Bachelor degree, engaged in design industry for more than 20 years.

Active choice.

Yes, try many things.

Find your own position and realize your own value.

Whether we can deepen our positioning.

Let design have strong emotional communication ability.

Good design can make people moved and feel the unique cultural value.

Designed for the promotion of Chinese culture.

Find the source of things.

Yes, many masters at home and abroad have given great inspiration.

Distinctive style.

The emotional elements are integrated to make the design better.

Watch life more.

Appreciate and learn more excellent works and cases.

A great career to change people's life style and promote the development of human civilization.

Family is the biggest supporter.

Find your own unique position.

Show the representative works that fit the positioning.

Combine Chinese characters with chocolate food.

Become the representative of Chinese cultural design.

Enhance the world influence of Chinese brands.

Help people live a better life with design.

Designed for Chinese culture.

Industrial and Commercial Bank of China, China Resources Snow, Ningxia red and other projects.

I hope to see Chinese culture bloom.

More diversified and more open, Chinese style design will occupy a more important position.

According to the size of the project, the general project needs 2-3 months.

Product and consumer research.

If something is to continue to shine, it must absorb its essence, otherwise it is only a fleeting trend. Don't forget to start, a lasting work must have roots.

Trends determine design.

Technology is used to implement ideas.

Adobe Illustrator,Adobe Photoshop,CorelDRAW;Apple computer。

Better performance design renderings.

I hope to put forward suggestions for improvement.

Think about the essence of expression through the surface of the work.

Trust my team.

With customers, collectors, writers, they all have a positive impact.

Design, history and collection.

Improve yourself by learning.

Confucius in China.

It's a phased reward for effort.

A wide range of interests.

Reading and thinking.

No, it isn't. It's the result of effort.

Small deposits flow into rivers.

Designer Interview

25 May 2020

Collect feelings and design life. Design and collection are two important hobbies, which are fully reflected and integrated in this design.

Shangqi company takes the promotion of brand value as the core goal of design, and the penetration of cultural value as the main means and methods to enhance brand value.

Design is the external expression of brand core value and differentiation, and it is a visual symbol with rich connotation.

Consumer products closely related to people's lives.

For example, the packaging and posters of Huarun snowflake's pure raw snowflake, snowflake Facebook and other series of products integrate "Chinese style" into product design.

It's about five or six in the morning.

The interaction and resonance between works and emotions.

I will have a cup of tea to calm myself down.

Excited, at the same time, the pursuit of excellence.

A successful grasp of the consumer mind.

Whether the core value of the brand is accurately conveyed.

The pursuit of harmony between man and nature, the environment.

Design makes design better, and design no longer improves human living environment all the time.

October 2019,The exhibition of gold and stone inscriptions collected by Mr. Zhou Hong,Beijing Rong Bao Zhai Painting Academy,Bejing/China.

Continuous learning, not only design skills, including the improvement of historical and cultural literacy and philosophy system.

Chinese style design. Based on the study of Chinese culture for five thousand years, we explore our own design style and apply Chinese cultural elements to design.

Beijing China. The influence of Chinese culture is deep-rooted, and to a great extent, it affects our design.

Choose potential products with growing power and carry out project cooperation.

Companies should choose designers with relatively consistent values and design concepts for cooperation.

In the design, technology only accounts for a small part, and the strategic thinking and inspiration exploration in the early stage occupy most of the time.

Photo wall, bamboo potted plant, family boxing bag, children's hammock, intelligent robot.

Appreciate the beauty of life and explore the way of innovation.

Through the surface, strive to find the most essential and original.

More insight, more understanding of the beauty of life.

Everything is judged from the perspective of consumers.

Correct values, strategic thinking and sophisticated aesthetics.

Besides the necessary tools, reading is an important source of inspiration.

Reasonable time management and division of work, use time on the cutting edge.

According to the size of the project, the general project needs 2-3 months.

Whether the design has improved people's life style.

The most basic level of customer communication and work experience, understand the real needs of customers.

Large and medium-sized consumer enterprises.

Works with great conflict and collision.

Take design as the carrier to further promote Chinese culture.

Team work.

Wechat, email, Internet.
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