Interview with Suman Swarup Prusty

Design is simplifying our daily life by removing chaos & clutter & making our lives beautiful, sensible & exciting through products & service.

well thought design process, breakthrough design concepts, perfect detailing & production friendly, user friendly designs.

The Eames ply lounge chair. Its classic, yet always in fashion & contemporary. I phone, I mac by apple as these designs brought revolution to the industrial design in terms of design, simplicity & innovation in function.

Bar Counter, Bar stools & bar accessories for a high-end pub.

stainless steel. Deep Drawing process & technology

When I have masala Indian tea. :)

research & analysis of key findings, observation & behavior study of user & their lifestyle

Visible Clarity of form, function, ergonomics. Communication is most important.

Excitement and feel proud, Touch & feel of whole product & the complete experience user gets by using them

Great Idea, Budget focused, Innovative use of material & incorporation of technology. Keeping the product updated as per latest trends.

Communication, Function, Aesthetics, Simplicity, Sustainability

Green & sustainable design, Efficiency in energy usage during production, Use of user friendly & recyclable materials & production technology.

Environment friendly design. Minimalistic & communicative design. Role of user-interface is the key. The simpler, the better.

Music, Nature & in a very relaxed environment. I love & enjoy my work. I play with it.

There is no single approach to my design process. It completely depends on type, complexity & nature of product. User is very important & so i spend quality time with them to understand their requirement.

Bangalore, India. Yes, India has a rich cultural heritage & it affects my style of working. Pros are my deeply rooted connection with Indian traditions. Cons is consumer's awareness of design. For example, if you make a simple design with great effort given to detailing, the consumer asks why to pay so much for such a simple design. I believe this thinking process is evolving & very soon consumers will understand the power of design.

It depends from company to company. Need to understand each organization's working style & culture & i work accordingly.

Passion towards design. A designer should be given good amount of clarity on briefs on which he is going to design. Designer should be given an open environment & flexibility to think, understand & exposure at a global level. Companies should select a designer on basis of his/her passion towards design, good understanding of materials, processes & technology, positive attitude & a strong portfolio with realized & conceptual products.

For me user/consumer comes first. Need to understand them before you start generating concepts. Need to do a bit of research to understand the product better, international trends, new technology that could enhance the design and most importantly the experience you are going to create through design. We must remember one thing. We are not only designing products, but we are designing experiences.

Know your customer thoroughly for whom you are going to design

Depends from product to product. varies from 3 months to a year.

How can you make something better or new/enhance design without increase in cost? :)

I guess it is in featherlite. The head of the organization is very knowledgeable and I have learnt quite a lot from him. Nothing comes easy and you have to make your hands dirty to achieve what you really want. This happens with me in featherlite.

Wipro, Featherlite, Lifestyle

Its the research part.

Sky is not even the limit. I want to go big in my field.

both depending on situations.

Considering the space crunch today in Indian cities, which are growing due to booming IT and service industry, the houses are becoming small. So working on the concept of space saving & convertible products for day today life.

Mobile no. +91 9880471166
Email- sumanswarup@gmail.com