Interview with Siri Lindskrog

Jetzt-immer is a love project between me and Amanda-Li Kollberg, a talented designer based in Copenhagen but spending much of her time in Berlin as well. I am living in New York, so most of our collaboration happens over Skype from cafés, airports, dance studios, etc. We are going to settle down in the same city at one point but for now we cherish the freedom and adventure that comes with this way of running things...

The best and the worst. When i start a new project im always in this weird state between pain and fun.... This is when i am searching for my answer to the brief... At some point i get a break through and this is the best thing... From there it's just work....

I like doing visual identity because it's like building a whole character around a brand... It allows me to be very holistic in my solution.

Actually a client of mine told me the other day: "I don't do favorites". Her reasoning behind it is very inspiring. It doesn't really make sense to talk about favorite, because different designs that i love, make me excited in each their way. You can't necessarily compare them... They both deserve to be here.... So.... I dont do favorites...

I think it might have been a logo for my friends acting group....

Print and paper.

When i am around other people who are creative. I am quit sensitive to other peoples energy, so if i have the right people around me, i feel like i can really feed off of that...

Concept and aesthetics. I really push to keep a high aesthetic level in my work, but if there is no concept it doesn't excite me...

Wow so many.... Just like in life... Happiness, fun, satisfaction in one moment and frustration, self doubt, confusion in the next... It's never easy... In most projects i get to a point where i am asking myself why am i even doing this? But most of the times its always worth it in the end...

Relieved and happy. But also starting to look for the small things that could have been done better... I am extremely self critical, but i guess that's also what makes me constantly improve.

If it shows that it knows the rules, but doesn't follow them all the way. There needs to be some risk taking, based on solid design experience and understanding.

If it has a strong concept, if it communicates the intention, if it's aesthetically interesting, if it brings anything new to the table.

I am often discussing this with other designers, and we all seem to be highly confused on this matter. I think today there are so many types of designers and many of them are multidisciplinary creatives. I think it's a very individual question that every design should ask themselves.

As i wrote the bounderies of design becomes more and more blurry. I think succesful design is more and more about collaboration and holistic problem solving.

Just about anything. I think i see the world through a design filter. Everything i see goes through that filter and when im in a design proces i feel like most things i see is related to that project..

Minimalistic, typographic, danish. I mostly like to cut down to what is actually serving a purpose in the design. I prefer playing with few strong elements instead of having too many semi strong elements screaming for attention.

I am from Denmark but i live in New York. I think i am very influenced by Danish design tradition. I think the strength of Danish design is being minimal, sophisticated, clear. I dont know if i can point out any cons, but i know that any other country have other traditions with other strengths that we could also learn from.

I feel like i often times build a quit personal relation to my clients, which makes it more inspiring for me, and it helps me understand their needs.

I think it's important to look at the designers previous work and decide if you would like something in a similar style. I may be a good designer for someone, but not the right designer for someone else.

I always start collecting material. I make quick sketches find inspiration pictures etc. I cant work with a blank artboard, so i always try to fill something just to get started.

My plants, are they a design item? I guess they are designed by mother earth, and i feel like no human designer could have done better... My cloth, i like cloth even though i have a pretty humble style, its something that is so close to me and always with me. My plates, they are very random and coming from different places and times, but i like that they have a story.

I usually go back and forth between design work and dance rehearsals. My days are really long. I start at 9 and usually ends between 10 and 12 at night.

Dont be scared of mistakes.. They are old to your improvement.

Its fun and exciting. But also very demanding emotionally.

I always want to do better each time.

uh... many... They need to have technical skills, creative skills, communicative skills, visual skills, business skills, organising skills...

I mostly use adobe Indesign, Illustrator, Photoshop. I collect a lot of my inspiration and visual research on pinterest. Skype to collaborate with my partner. Notebook.

I am not a big planner, but i feel more productive if i start my morning writing down what tasks i want to finish during the day.

I really can't give a general answer to that. Some projects are in proces for a year, others are being done in a week.

So what does a graphic designer do? Logos?

It's hard to say one, mostly every project gave me important experiences in each their way.

Insitu Site-Specific Dance Festival, Komfo, Clash CPH Urban Dance Festival, Antalis, Detour Urban Dance Festival, Soph Jewels, European Glass Context, Kinematik Dance Theater and many more.

I mostly enjoy working with clients who offer a product / service which i think actually makes a positive impact on the world. That is a very important factor for my motivation.

In the future i would love to settle down in the same city as my design partner and create a "home" for our design work.

Both. Some projects i solve with my partner and others i take on alone.

I am currently working on some print design for Detour Urban Dance Festival in Copenhagen as well as design a printed walking map over Long Island City in New York.

On email: s@jetzt-immer.com