Interview with Shui Yee Chin

At this point, i only like designing women's fashion items.

a ladies shoe. then I venture into jewelry.

Everywhere I go. whatever I can see, travelling helps broaden my view about what's currently on offer in our markets.
Like, how I went for a holiday trip in Tokyo just to see the kind of jewelry that were on offer.

It needs to have a point of difference. and whether the item being developed will have a good market value.

Uplifting. a sense of having to bring an idea from concept to reality.

Point of Difference and could enhance others ways of workings.

Functionality, durability and if its safe.

An item has to be safe for consumers. And no animal killings.

I get my inspiration from my surroundings, so whatever I observe or experience in my daily life.

very refined, classy and timeless designs are what i always have in mind. A good imagination helps a lot.

I'm currently based in Melbourne. Living in one of the worlds most livable cities, and it being an international fashion capital, helps a lot with opening my eyes to the current trends and the different patterns and color palettes on offer.

Positives is when I can put everything I like into my design. Negatives, is when there are quality rules to abide.

Few months

how did i make it all happen.

My job as a Buyers assistant, which helps me gained a lot of experiences in the retail industry and particularly with product development.

I'm currently trying to create my own label.

Develop Myself.

they can reach me by emailing me at shuiyee@outlook.com