Interview with Seulah Choi
I am a designer from Seoul, South Korea. I aim for being a logically thinking designer. My favorite quote is 'what you see is what you get' because it inspires me doing my own projects.
Designer of the Day Interview
1 May 2020
Since I could read and write, I loved to draw, paint and make things using papers and stuffs. I wanted to be an artist but didn't know what kind of. When I was in high-school, I still liked artistic things but thought it would be really fun and challenging if I could motivate and persuade people by my design works. I thought design could be a interesting communication for me. That is why I chose to go to design major. By learning things from my university, I had a chance to work for bigger and smaller companies. Also I attended several design exhibition by team or myself. After I graduate, I worked at a start-up design Agency and move to UXUI design agency, where I still work for.
Interview about Typotect Corporate Identity Design Interview
Designer Interview
28 April 2020
Since I could read and write, I loved to draw anything I can see and make things with papers and other stuffs. It continued til my highschool, and I started dreaming about my future job and I knew it would be something in a part of an art field. I chose design major because I thought it's challenging and charming job for me. I like persuading and talking about my thought, basically communicating with people and if I could be a designer, I thought it would be fun communicating with mydesign works. There were no certain thought like 'oh I have to be a designer' but I think I kept dreaming about it since I was younger.
We basically do User Experience design and puts interface designs in it. We research people'e needs and feedbacks about current services and try to make it better way for users. However, I attended this competition representing myself as a professional designer.
'Communication'. Design is one of the method of communicating for me. I put my thoughts, deliver it to others.
I like making logics into a graphic type of design. Easy to say, I want every single detail has a reason in my design. For example, colors and graphic styles I'm using and all that kind of stuffs have to have a reason and that is a 'logic' for me. I like thinking about it because it is actually very important part of design to deliver the idea.
Branding, user experience&interface design, APPLE is doing great job in this field in my opinion. Me as a consumer, I love to buy APPLE products even though it costs a high price. That is because I'm not only buying the product but also buying their brand logic, philosophy and story. It's worth it. Also I think it's designer's duty to make people to think like me, 'not only buying a product, but also a brand philosophy.'
I like printing material like silk screen because it's fun and also all the brand identity printing materials but I like smart devices and computer type of platform the most. The reason is because as a user, it updates for a better usage and it's interesting for me how and why it changes.
After I finish reading book or finish watching movies. Sometimes when I just listen to a music walking around also. These are how I make my brain relaxed and when it is relaxed, I think I could think more and wider.
Focusing on making logic of the design is important for me. It is a baseline of the design. For me, it is very important to think why this design is needed, why this color should be used or what story and philosophy is going to be in the design.
Excited, absolutely. Can't wait for the output how it's going to be done.
Excited, definitely.
It's basically when every logical meaning makes sense in the design project and it also make sense when it came out with the graphics.
If it's logically make sense or not. If it does, I consider it as a good design, if it's not, bad design.
Delivering and pursuading the idea. The idea has to be healthy and give people a good vibes.
Connected design will come in the future in my opinion. We, these days, use camera app to see the poster using AR, VR system. It move while we see it in the smart phone using AR service but it is actually a printed poster. Similar to this, design materials are going to be connected.
My graduation exhibition was my last one. It was held in Sejong University where I graduated. I want to hold my own exhibition in 10 years when I make my own identity in my designs which can be shown to people.
I mostly got an inspiration from internet. Seeing other design works and many different things in the internet is how I expand my thoughts. Also traveling and walking around the places where I wanted to go increase my creativity. My favorite sentence is 'What you see is what you get', so I try to see what I can see in the world. Making wider and bigger vision is how I get an inspiration.
My design is logical. Logically thinking and designing is the most important thing because it has a power of delivering the message and it makes people reminding it. It's basically putting story and philosophy through a design.
I live in Seoul, South Korea and yes I do think cultural heritage of my country affects my designs. Designers in Seoul like to share their works and talk about it a lot and it's possible because it's a small country and small city. It could be pros and cons both.
I communicate with them a lot.
I hope not only my company but also other company to see 'how' they design, not 'what' they design.
I firstly story tells about the project I want to do. After that, I research a news and articles about it to demonstrate why this design is needed. And then, I make a logic and philosophy through this process. What type of graphic and typography are going to be used is the next part I'm thinking of. When it's done, I variate it to see how it looks.
Macbook Pro, Magic mouse, Iphone XS(because I'm using it), Airpod and Ipod
'What you see is what you get' is my favorite sentence. I try to live to see more and experience a lot.
It's what I'm still trying but make your own identity in your design.
It is lucky to be a designer. We love and have passions in design field and it' directly connected to our job. One negative thing is talented people are all around.
Making logic.
Communication skill and making logic.
I mostly use Adobe programs. Besides that, I love reading design kinds books and see other people's design.
Everybody has their own 'concentrating time zone' especially designers I guess. I try to keep awake but if I'm stucked in a certain process, I just take a rest and restart it again in a few hours.
It depends but updating an old design is important for me so I usually don't say 'end' or 'finish' to my design. It has to be updated always.
"Do you guys draw and paint? Then can you draw my portrait?"
Well, people are curious and sometimes surprised about one brand identity has all kinds of meanings and thought inside and they ask me like 'how did you think of this logo with this idea? wow'
Well, people are curious and sometimes surprised about one brand identity has all kinds of meanings and thought inside and they ask me like 'how did you think of this logo with this idea? wow'
Graphic design internship when I was in NewJersey, USA. It was my first time working in foreign country with Australian boss. It is unforgettable memory because I learned how to communicate with people and how to work and solve problem by design.
It depends.
Branding and putting user experience in it. I say 'Brand Experience Design.'
Not planned specifically but one thing I could say is I'm not going to stop being a designer. In 3 years, I want to make my own brand identity and make my own design agency.
It depends but I like developing and updating my own design by myself but loves doing team works also. Especially team-working with other designers.
People can contact me by email. It is the easiest way.
Thank you : )