Interview with Serena Zanello
Serena Zanello was born in Ivrea, Italy and earned her bachelor degree in Architecture at “Facoltà di Architettura , Politecnico di Torino” in Dec 2003.
Designer Interview
6 March 2015
I always wanted to be an architect, when I was a kid I loved to design animals pretending they were hosting a whole house with several levels.
Basically I started interior elevations when I was 4. I used to play with pencil and pen creating on the floor of my bedroom complex layouts.
At the age of 7 i wanted to be either an architect or a veterinarian.
At the end here I am, Architect by trade, Industrial designer and artist.
Basically I started interior elevations when I was 4. I used to play with pencil and pen creating on the floor of my bedroom complex layouts.
At the age of 7 i wanted to be either an architect or a veterinarian.
At the end here I am, Architect by trade, Industrial designer and artist.
Dopamine Design is a dream that is becoming true.
Me and Daniel met years ago in Italy when we were both working for Pininfarina Extra. We grew friends and we became partners.
We both love design and we work thinking that architecture, interior design, industrial design , graphic design, branding are one unique art and in each of our projects you can find a bit of each discipline.
Me and Daniel met years ago in Italy when we were both working for Pininfarina Extra. We grew friends and we became partners.
We both love design and we work thinking that architecture, interior design, industrial design , graphic design, branding are one unique art and in each of our projects you can find a bit of each discipline.
my motto is "creativity is the way to transform dreams into reality..." and so it's design.
I have a very eclectic background, i love hospitality design , designing hotels, restaurants, lounges etc give me whatever i want in terms of freedom, challenges and creativity!
Whenever i design i like to work with different professionals from the beginning, art and graphics are always part of my projects since the beginning!
I usually love designing also custom furniture for each project and work on the overall brand strategy...from the logo to the uniforms!
Whenever i design i like to work with different professionals from the beginning, art and graphics are always part of my projects since the beginning!
I usually love designing also custom furniture for each project and work on the overall brand strategy...from the logo to the uniforms!
The first very project I work on was the Olympic Torch for the Winter Olympic Games in Turin (2006) , when I was working in Pininfarina Extra.
Actually during that project I met daniel and he help me out to build the two prototypes for the final submission!
We arrived second, we lost the first prize but we gain a beautiful friendship and after almost 10 years a design company!
Actually during that project I met daniel and he help me out to build the two prototypes for the final submission!
We arrived second, we lost the first prize but we gain a beautiful friendship and after almost 10 years a design company!
After meeting a client, the adrenaline of starting a new project, the idea of new challenges and of course the thought of seeing my project produced soon!
Concept and Innovation.
A mix of Happiness, love and fear.
Happy when it looks good. Ashamed when it looks bad because of my bad decisions, upset when it looks bad because of others' directions.
The marriage of function and aesthetic
Functionality, originality of the concept, overall research, form, presentation.
Sustainable Design is now one of the biggest hit in design and all designers really need to get it.
Sustainability is about choosing the right materials for a project always thinking people in the future will have to leave with it or its consequences. Our responsibilities is also thinking about creating spaces and products accessible to everyone in the same way, thinking about packaging and transportation, creating things that help us in some way to live a better life!
Sustainability is about choosing the right materials for a project always thinking people in the future will have to leave with it or its consequences. Our responsibilities is also thinking about creating spaces and products accessible to everyone in the same way, thinking about packaging and transportation, creating things that help us in some way to live a better life!