Interview with Sepehr Mehrdadfar

Initially, I was active in the field of interior design, which sparked my interest in objects. Gradually, I began designing furniture and lighting.

I chose to become a designer out of my passion for it, particularly in the fields of furniture and lighting design.

So far, I've designed furniture and lighting, but recently I've become interested in jewelry and fashion design.

Remain curious, continually practice, and always be willing to learn.

It may be sad that a good designers only looking for a response to the need and function, but a great designer should look for a lasting effect

Creating a word that in addition to satisfying specific need and function creates meaning in life, this approach increases the design value and durability of design

Good design evokes emotions in the audience and enriches their experiences.

These days, I would like to design an earring for my wife.

A pure display of design with an Iranian spirit.

haven't yet reached my desired position or felt true success, but I believe imagination, curiosity, hope, and patience are essential for success.

Charlotte Perriand, Miss Vanderohe, Charles and Ray Eams, and Philippe Starck.

The Eames Lounge Chair, Philippe Starck’s juicy salif, and steel stools by Charlotte Perriand.

Among my works, I am most interested in a chair I designed for my daughter Hana. It is full of personal emotions.

Stay curious, practice diligently, and be patient.

Perhaps I would have become a photographer.

Design is the most genuine form of being alive and the most real way of living.

My friends and colleagues.

A passion for life.

Working in Iran posed several challenges.

I strongly believe in holding exhibitions, as they allow an artist to present themselves and their perspective.

Better chairs, lighting with an Iranian spirit, and seductive jewelry.

To showcase my works all around the world.

You'd have to ask them.

Design is the truth of life and is inherently honest. A society that cares about design cares about the truth and the meaning of life, demonstrating honesty with itself.

I am designing a collection of jewelry.

Many of my projects have filled me with happiness and satisfaction.

The richer and more diverse, the better.

I think that as we progress, design becomes more devoid of feeling, which is not pleasant for me.

Sometimes very quickly, within a few days, and sometimes very slowly, over a few years.

If a topic or project interests me, I think about it constantly, in any situation.

I am still experimenting and do not have a definite philosophy. I watch, learn, and experiment.

Everything definitely starts with design.

Technology is present at all stages, from imagination and ideation to presentation and implementation.

Simulation software.

Sometimes color and material are the main factors in design, but other times I consider them after deciding on form and function.

I’m not particularly interested in questions about my designs.

I wish I had designed it.

I usually prefer designing and ideating on my own.

My friends and close colleagues.

"Emotional Design" by Donald Norman.

I practiced and gave myself time.

Arne Jacobsen.

I see them as valuable achievements.

Red, the Great Mosque of Isfahan, Gis chair, Herman Miller.

A few years ago, I embarked on an ambitious project to design a chair inspired by a mythological hero from ancient Iranian tales—a powerful and majestic commander. I constructed a version of the chair and showcased it at an exhibition that same year. While enthusiastically sharing the concept of the "powerful and mighty Iranian commander" with the attendees, someone asked, "Can you sit on it?"

With confidence, I replied, "Of course you can! This chair is incredibly strong and sturdy." To demonstrate, I sat on the chair, only to hear the sudden, unmistakable sound of wood breaking. In an instant, I found myself on the floor! The room erupted in laughter, and despite my embarrassment and frustration, I joined in. It was a surreal and unforgettable moment.

A day when I have a new dream or idea will always be a good day.

My parents always believed in my potential.

The future is quite scary to me.

I aim for my designs to evoke deep emotions in people, transforming the spaces where they live or work into places filled with lasting memories. I want my creations to leave an indelible mark, creating a "lasting image" that remains in their minds like a cherished "memory."

I have a design studio and I have been supervising the group of five architects since 2018 .our group is specialized in designing furniture and lighting. we are among the first designers who design furniture in Iran and have won awards in Iran and abroad.

Design is more than a job for me; it's a lifestyle.

I'm interested in designing furniture.

My favorite fields are interior design, fashion design, jewelry design and furniture design, I think these fields have the most connection with human life.

The first object I designed for a company was a chair called Shahrokh.

I'm not limited to a single material, but I have the most experience working with wood and metal, and I'm familiar with their respective techniques.

When I find the right way to express my mental images and ideas through design.

In the design process, I focus more on maintaining a balance between function and expression in form.

Usually, I am very ambiguous in design, like a person who is looking for something with his eyes closed

Usually, in such a situation, I experience a short and temporary happiness and quickly feel inadequate

Honesty in the design process

The originality of the design and the honesty of the designer in going through the design process.

The designer gives shape and meaning to "life".

These days, I think a lot about the connection and involvement of artificial intelligence in the future of design, I am worried that the future of design will be devoid of human feelings and emotions.

I exhibited my works last year in Tehran, this year I will definitely have an exhibition in Europe (Italy or Spain).

I get inspiration from people, from their character, feelings and memories.

My design style is heavily influenced by Iranian history and culture. My design style is heavily influenced by Iranian history and culture.

As an Iranian living in Iran, I find myself deeply inspired by the collective memories and everyday life of my culture. These elements form the core of my design ideas.

I develop ideas, develop my designs and provide them to companies for production.

I think it is better for companies active in the field of design production to invest more in training, events, exhibitions and design competitions.

I don't use paper and pen to start drawing, I walk to start drawing, create an image in my mind, give details to that image for days and weeks, then develop that image and solve the function in it and in I finally get to the plan.

Dining chair, ground lampshades, ceiling lights, couch, bed.

My day starts with a bathroom ritual, not singing like everyone else, but daydreaming to jumpstart my creativity. Then, it's off to take my daughter to school and head to the studio. A quick coffee break at a nearby cafe fuels me up before I reach the office. The workday is spent collaborating with colleagues until the evening. After picking up my daughter from school, family time takes center stage. However, I stay connected with my colleagues through calls and WhatsApp until the night settles in.

I wish them all success.

In my opinion, "being a designer" is a special kind of lifestyle that you cannot get out of. "Loneliness" may be one of the disadvantages of this lifestyle.

I don't have any golden rules, I just try to be honest in design.

I feel I need more soft skills to design. Such as social skills, management, power of choice, correct criticism and analysis of the situation, etc.

While I often begin with manual sketches to brainstorm ideas, I collaborate with colleagues throughout the design process, utilizing software as needed to bring the project to life.

I am constantly working, I do not allocate a specific time to work, I am working almost all the hours I am awake.

The design process can vary greatly, taking anywhere from a few hours to several months depending on the project's complexity.

common question I receive is why I dedicate so much time to design.

My goal is to create designs that add significant value to a product, enhancing its marketability and user experience.

My clientele includes both established companies and individual design enthusiasts.

I am very interested in chair design.

My colleagues and I are designing a new collection of furniture and lighting. We're also aiming to showcase our work at an upcoming exhibition in Europe.

I work with my colleagues in a team.

Yes, we are currently involved in designing and completing a collection. I'm excited to share more details soon!

My team and I are actively engaged on social media platforms like LinkedIn, Instagram, and YouTube. We also welcome inquiries via email.