Interview with Ronald Scliar Sasson
I am a product designer focused on a trait that rescues the classic possibilities with contemporary readings, my focus is on the research of furniture, objects and lamps.
Designer Interview
11 February 2019
I always liked to design, the designer born with sensitivity to shapes and colors and always had so improved that during the 15 years I was an plastic artist.
We operate in the furniture market both industrial as art furniture. We work for clients who request our work and also sell projects for new customers.
Design is the artistic way in which people solve their technical problems.
Furniture, benches, chairs and armchairs.
I dont have a favorite project, I have several and many award-winning, virtually all are my favorites.
wood and CNC.
When a good idea becomes possible to be performed.
Original drawing done with pencil and paper.
Realization
Innovation and cost effectiveness.
Very good consider simplicity, and very bad exaggeration.
Perform innovative designs, beautiful, sustainable and conscious.
Conscience with regard to materials and need for inclusion in the labor market.
The last was the ART in Rio in September and the next at the Salon of Milan and NHOW.
Architecture, nature and innovation.
Minimalist, inspired by the architecture concretist.
Living in Gramado, Brazil, which has only cons for lack of working conditions do not influence me for the Brazilian culture in all, my design is international.
On request of a customer or offering solutions to new customers.
To focus and know where to come on the market, and combine this with a professional decision that fits and enabled.
Research, observation, drawing freehand, prototyping and final piece.
Karim Rashid butterfly chair, Saarinen Table, Hay Objects, Tom Dixon lamps and Apple gadgets.
Work, sport, family.
Believe in their style and follow it to the end.
Negative is the lack of vision of the market and several manufacturers, positive is the satisfaction of seeing a project completed.
Simplicity and conviction.
Limit on the dash, details economy.
3D studio, art books, pencils, pens and common sense.
Focused on what really matters every day.
It may take a week to several months, depending on complexity.
What was my inspiration.
Art direction for Voler company in Brazil.
Voler, Sergio Bertti and Tecline.
Furniture, because I identify myself on this.
Working with some company in Europe.
I have a team.
I have more than 25 works in progress, no specific at this time.
www.estudioronaldsasson.com.br