Interview with Reform Studio

Reform Studio is an umbrella of many ‘Re’s you can say, we see design as a recreation of an existing idea, a redevelopment of objects, reusing of materials, reviving of cultures and reforming our world.

Design is a way of thinking, exploring and forming innovative solutions that serve humanity whether it’s economically, environmentally, or culturally.

When we create something valuable from nothing.

When it carries a meaning through its simplicity.

2013, Salone Internazionale Del Mobile, Milano/Italy.

We get inspired from everyday objects around us. Also, observing daily problems is always part of our inspiration, while keeping ourselves updated with the new innovations.

Always design for cause.

Open minded, seeking diversity, creative, optimistic, high sense of visualization,

Observation, research,3D modeling applications, music, material library, sketch book, colors, and pencils.

We are still trying to find the best way,but mainly creating a time line and trying to be committed to its deadlines.

It depends on the kind of project that we are working on.

At the time being we are focusing on our first project ‘plastex’, We want to reduce wastes in Egypt by half in 10 years. We plan to experiment more with the material, develop it and increase its implementations. We have tested the material in the National Research Centre and it proved it can withstand dust, water, sand and heat. It’s very durable and the colors would not even fade away. We see a lot of possibilities for this material that we want to explore. We also plan to start green campaigns to increase public awareness regarding environmental issues.

We love the team spirit.

You can contact us through our website: "www.reformstudio.net", Facebook page:"Reform-studio", or by email:"info@reformstudio.net ".