Interview with Rajasshri Parashar

My design studio focuses on contemporary jewelry designs that are inspired by nature and the objects in the present. Each piece of jewelry is made bespoke to reflect the persona of her clients and is always one of a kind. Each design is hand manufactured and goes through stringent quality checks to ensure that my customers experience is super.

For me, design is an art through which I am able to bring to life my imagination. As my designs are made bespoke to reflect the persona of her clients and is always one of a kind, it is important that through design I am able to bring to life the thoughts of my clients.

As a bespoke jewelry designer, my main objective is to design to the imagination of my clients. Given the creative freedom, I like contemporary jewelry designs that are inspired by nature and the objects in the present.

One of my most favorite design is a delicate diamond pendant and earrings that I had designed for my mother. It was the first design that I made after starting my professional career.

I started with experimenting in a variety of jewelry like rings, bangles, necklaces.

I specialize in diamond jewelry in gold or platinum. Apart of this, I also like to experiment with other gemstones. I prefer to sketch my designs on paper and then use CAD to convert them to models before manufacturing.

I feel most creative when I see the enthusiasm of my clients in describing their imagination of a piece of jewelry that they want to make.

The value of the design is in it's ability to be manufactured and made usable as per the desired customer experience needs. These are the two aspects that I focus on the most during designing.

For me designing is like meditation. It gives me immense peace of mind and joy when I design.

The expression and joy of approval on my clients face is what I yearn for when the design is realized. Their satisfaction on wearing the jewelry boosts my confidence.

A design is successful if it meets the clients desires and can be manufactured and is easy to wear.

The judgement of of my design is done by my clients. Their acceptance of it and the experience that they perceive from it decides if I have been successful.

My designs are inspired by nature, hence I believe that it is my responsibility to project this harmony between human beings and nature via my designs.

It is very heartening to see that many youngsters are choosing design as a area of education and then a career. Simultaneously many educational institutions have now started offering learning programs in design. The acceptance of design as critical aspect of any product creations is indeed very encouraging.

My design inspiration is derived from nature and the harmony between its elements. Additionally, the satisfaction conveyed by my clients on experiencing their imagination convert into reality keeps me yearning for more.

My learning from experience is that a designer should continue to demonstrate creative innovation. This requires an ongoing process of learning and observation.

Being a designer allows me to express myself in a creative way, as well as use my designs to allow a medium for my clients to manifest their imagination. But at the same time, as art is judged based on individual preferences, it is important to be open to variety of feedback.

Ability to imagine and experiment are very important for a designer.

I always initiate my work by sketching on paper. But an inspiration for a design starts while I am listening and observing my clients. I analyze the needs of my customers in great detail using frameworks that I have developed based on my experience. Apart from this, I have a repository of designs that I develop based on my observations from the nature and the surroundings.

Other than being time consuming, it also requires one to be in the correct frame of mind that allows uninterrupted creativity. I try to gain inspiration from all aspects of life to ensure that I am in a state of calm to let my creative juices flow. My family has been of great support to give me this space.

I usually take a couple of weeks to finalize one design. This includes multiple iteration with the customer to listen to their needs and desires and taking feedback on the drafts.

Most people have a misunderstanding that bespoke jewelry come with a high price tag. I am usually asked if the price of the jewelry I design is very high. My answer to this question is that a piece of jewelry can always be made to suit every taste and requirements including a budget.

I have always worked for myself. The most important experience was to understand that learning is an ongoing process and if stopped, will only reduce my relevance.

My clients are individuals who are passionate and very personal about their jewelry. They visualize a reflection of their persona in the jewelry, hence want it to be bespoke and one of a kind.

I like to work to the requirements and imagination of my clients. Their excitement and enthusiasm in participating in the design process is what I enjoy the most.

I want to continue to establish myself as a designer and increase the outreach of my studio. Also, in a few years, depending on opportunity, I want to mentor budding designers and give them a platform for them to learn and be successful.

I usually develop my designs first and then collaborate with my CAD experts and manufactures.

I can be reached by any medium that is convenient to those who want to contact me. It could be via the social media like Facebook and Twitter or through mobile or email. As necessary, meeting in person is always an option.